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SEC EDGAR · Forms 3/4/5Updated through Oct 30, 2026•96 filings

Z

ZILLOW GROUP, INC.

Net sales of $734.7K over the last 3 months

5 sellers account for the net balance. There is no cluster of three distinct buyers within 30 days. We found no CEO/CFO purchases over 12 months.

How to read this signal

Only open-market P purchases and S sales count toward the signal. Vesting, options, taxes and gifts remain in the source data but do not trigger alerts. Rule 10b5-1 trades are shown as informational.

JSON example

3-month balance

−$734,688

0 buyers · 5 sellers

12-month purchases

$0.00

0 distinct insiders

12-month sales

$9,027,886

9 distinct insiders

Highlighted alerts

23

77 Rule 10b5-1 trades treated as informational

Buying cluster · 30 days

Fewer than three distinct buyers

CEO/CFO purchases · 12 months

No executive purchases found

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Form 4 raw → Raspberry

The value is in what we do not call a signal.

The SEC XML stores every transaction. Raspberry keeps that evidence, reads the footnotes and separates voluntary open-market activity from vesting, option exercises, gifts, tax withholding, stock purchase and dividend reinvestment plans and pre-programmed 10b5-1 trades.

100
Raw transactions
Everything returned by the filing
100
Voluntary view
P/S trades after deterministic checks
74
Administrative noise
Stored, never alerted
43
10b5-1
Shown as informational
SEC ownership XML facts
Code
S
Shares
1,798
Price
$34.24
Footnotes
2

Represents shares sold to cover tax withholding due upon vesting of restricted stock units. The reported price is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $34.17 to $34.4750. The reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, full information regarding the number of shares sold at each separate price within the range.

Raspberry interpretation
Informational — no alert

Reason: tax_withholding. The filing footnotes identify tax withholding.

Verify in SEC EDGAR

Recent transactions

Voluntary purchases and sales; administrative noise stays hidden.

100 transactions

BLACHFORD ERIK C

Director

Sale 10b5-1
Shares
792
Price
$35.71
Value
$28,282
Open SEC filing

Cormier Thielke Claire

Director

Sale 10b5-1
Shares
1,187
Price
$35.71
Value
$42,388
Open SEC filing

Hofmann Jeremy

COO & CFO

Sale 10b5-1
Shares
5,661
Price
$34.18
Value
$193,479
Open SEC filing

Wacksman Jeremy

Chief Executive Officer

Sale 10b5-1
Shares
9,339
Price
$34.18
Value
$319,176
Open SEC filing

Spaulding Dan

Chief People Officer

SaleAlert
Shares
3,169
Price
$35.37
Value
$112,085
Open SEC filing

Cormier Thielke Claire

Director

Sale 10b5-1
Shares
1,187
Price
$33.09
Value
$39,278
Open SEC filing

BLACHFORD ERIK C

Director

Sale 10b5-1
Shares
791
Price
$34.80
Value
$27,527
Open SEC filing

Wacksman Jeremy

Chief Executive Officer

Sale 10b5-1
Shares
9,072
Price
$36.54
Value
$331,491
Open SEC filing

Spaulding Dan

Chief People Officer

Sale 10b5-1
Shares
3,078
Price
$37.40
Value
$115,117
Open SEC filing

Hofmann Jeremy

Chief Financial Officer

Sale 10b5-1
Shares
5,501
Price
$37.40
Value
$205,737
Open SEC filing

Owens Bradley D.

General Counsel

Sale 10b5-1
Shares
3,364
Price
$37.23
Value
$125,242
Open SEC filing

Owens Bradley D.

General Counsel

Sale 10b5-1
Shares
8,800
Price
$43.67
Value
$384,320
Open SEC filing

BLACHFORD ERIK C

Director

Sale 10b5-1
Shares
966
Price
$42.85
Value
$41,393
Open SEC filing

Cormier Thielke Claire

Director

Sale 10b5-1
Shares
242
Price
$42.85
Value
$10,370
Open SEC filing

MAFFEI GREGORY B

Director

SaleAlert
Shares
8,050
Price
$45.15
Value
$363,458
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

SaleAlert
Shares
39,663
Price
$45.29
Value
$1,796,191
Open SEC filing

Hofmann Jeremy

Chief Financial Officer

Sale 10b5-1
Shares
7,786
Price
$43.73
Value
$340,482
Open SEC filing

Wacksman Jeremy

Chief Executive Officer

Sale 10b5-1
Shares
13,661
Price
$44.25
Value
$604,553
Open SEC filing

Spaulding Dan

Chief People Officer

Sale 10b5-1
Shares
5,361
Price
$43.95
Value
$235,616
Open SEC filing

Owens Bradley D.

General Counsel

Sale 10b5-1
Shares
2,602
Price
$44.42
Value
$115,581
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
734
Price
$46.66
Value
$34,249
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
3,406
Price
$45.43
Value
$154,743
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
3,885
Price
$44.79
Value
$173,991
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
75
Price
$52.87
Value
$3,965
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
100
Price
$49.83
Value
$4,983
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
528
Price
$48.90
Value
$25,821
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
530
Price
$48.09
Value
$25,488
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
2,600
Price
$55.83
Value
$145,155
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
6,658
Price
$54.94
Value
$365,759
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
100
Price
$55.17
Value
$5,517
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
9,158
Price
$54.63
Value
$500,284
Open SEC filing

BLACHFORD ERIK C

Director

Sale 10b5-1
Shares
965
Price
$72.51
Value
$69,972
Open SEC filing

Cormier Thielke Claire

Director

Sale 10b5-1
Shares
241
Price
$72.51
Value
$17,475
Open SEC filing

Owens Bradley D.

General Counsel

Sale 10b5-1
Shares
2,722
Price
$67.41
Value
$183,490
Open SEC filing

Wacksman Jeremy

Chief Executive Officer

Sale 10b5-1
Shares
10,855
Price
$69.99
Value
$759,734
Open SEC filing

Hofmann Jeremy

Chief Financial Officer

Sale 10b5-1
Shares
7,865
Price
$69.53
Value
$546,853
Open SEC filing

Spaulding Dan

Chief People Officer

Sale 10b5-1
Shares
5,455
Price
$69.40
Value
$378,553
Open SEC filing

Rock Jennifer

Chief Accounting Officer

SaleAlert
Shares
2,710
Price
$73.83
Value
$200,090
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
787
Price
$80.19
Value
$63,108
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
264
Price
$81.24
Value
$21,448
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
1,448
Price
$80.41
Value
$116,429
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
110
Price
$84.68
Value
$9,315
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
1,393
Price
$83.88
Value
$116,850
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
515
Price
$82.39
Value
$42,430
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
1,315
Price
$81.27
Value
$106,865
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
96
Price
$88.95
Value
$8,539
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
3,238
Price
$88.21
Value
$285,616
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
1,118
Price
$89.39
Value
$99,939
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
1,431
Price
$88.60
Value
$126,786
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
530
Price
$87.64
Value
$46,447
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
254
Price
$85.64
Value
$21,753
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
48
Price
$88.72
Value
$4,259
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
461
Price
$87.93
Value
$40,536
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
945
Price
$87.09
Value
$82,299
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
1,879
Price
$85.97
Value
$161,537
Open SEC filing

Beitel David A.

Chief Technology Officer

SaleAlert
Shares
22,510
Price
$90.97
Value
$2,047,753
Open SEC filing

Choo Jun

Chief Operating Officer

SaleAlert
Shares
25,575
Price
$91.06
Value
$2,328,890
Open SEC filing

Hofmann Jeremy

Chief Financial Officer

Sale 10b5-1
Shares
25,000
Price
$89.99
Value
$2,249,840
Open SEC filing

Underwood April

Director

SaleAlert
Shares
3,621
Price
$90.12
Value
$326,308
Open SEC filing

Cormier Thielke Claire

Director

Sale 10b5-1
Shares
242
Price
$81.91
Value
$19,822
Open SEC filing

BLACHFORD ERIK C

Director

Sale 10b5-1
Shares
966
Price
$81.91
Value
$79,125
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
243
Price
$85.44
Value
$20,762
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
3,091
Price
$84.58
Value
$261,446
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
1,158
Price
$84.99
Value
$98,423
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
2,175
Price
$84.31
Value
$183,376
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
324
Price
$86.38
Value
$27,987
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
777
Price
$85.41
Value
$66,363
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
2,232
Price
$84.74
Value
$189,149
Open SEC filing

BARTON RICHARD N

Co-Executive Chairman

SaleAlert
Shares
50,000
Price
$85.79
Value
$4,289,430
Open SEC filing

BARTON RICHARD N

Co-Executive Chairman

SaleAlert
Shares
22,569
Price
$85.93
Value
$1,939,460
Open SEC filing

BARTON RICHARD N

Co-Executive Chairman

SaleAlert
Shares
77,431
Price
$85.53
Value
$6,622,712
Open SEC filing

Hofmann Jeremy

Chief Financial Officer

Sale 10b5-1
Shares
8,168
Price
$85.35
Value
$697,139
Open SEC filing

Wacksman Jeremy

Chief Executive Officer

Sale 10b5-1
Shares
4,597
Price
$85.95
Value
$395,092
Open SEC filing

Wacksman Jeremy

Chief Executive Officer

Sale 10b5-1
Shares
6,678
Price
$85.58
Value
$571,477
Open SEC filing

Spaulding Dan

Chief People Officer

Sale 10b5-1
Shares
5,680
Price
$85.22
Value
$484,064
Open SEC filing

Owens Bradley D.

General Counsel

Sale 10b5-1
Shares
3,014
Price
$85.35
Value
$257,245
Open SEC filing

BARTON RICHARD N

Co-Executive Chairman

SaleAlert
Shares
13,669
Price
$85.49
Value
$1,168,596
Open SEC filing

BARTON RICHARD N

Co-Executive Chairman

SaleAlert
Shares
146,111
Price
$85.10
Value
$12,434,733
Open SEC filing

BARTON RICHARD N

Co-Executive Chairman

SaleAlert
Shares
40,220
Price
$84.06
Value
$3,380,865
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

SaleAlert
Shares
100,000
Price
$85.00
Value
$8,500,000
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

SaleAlert
Shares
150,000
Price
$85.00
Value
$12,750,000
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
257
Price
$83.36
Value
$21,424
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
928
Price
$82.04
Value
$76,131
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
1,016
Price
$80.89
Value
$82,185
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
12
Price
$84.86
Value
$1,018
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
1,121
Price
$84.30
Value
$94,502
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
512
Price
$81.07
Value
$41,507
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
5,483
Price
$80.30
Value
$440,284
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
48
Price
$81.23
Value
$3,899
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
623
Price
$80.72
Value
$50,287
Open SEC filing

Cormier Thielke Claire

Director

SaleAlert
Shares
8,247
Price
$79.86
Value
$658,577
Open SEC filing

Stephenson Gordon Sheridan

Director

SaleAlert
Shares
6,835
Price
$82.08
Value
$561,008
Open SEC filing

Spaulding Dan

Chief People Officer

SaleAlert
Shares
25,758
Price
$87.03
Value
$2,241,732
Open SEC filing

Spaulding Dan

Chief People Officer

SaleAlert
Shares
27,408
Price
$86.17
Value
$2,361,871
Open SEC filing

Spaulding Dan

Chief People Officer

SaleAlert
Shares
46,834
Price
$85.15
Value
$3,987,789
Open SEC filing

Underwood April

Director

SaleAlert
Shares
595
Price
$86.01
Value
$51,179
Open SEC filing

Choo Jun

Chief Operating Officer

SaleAlert
Shares
45,710
Price
$85.21
Value
$3,894,972
Open SEC filing

Rock Jennifer

Chief Accounting Officer

SaleAlert
Shares
5,177
Price
$82.69
Value
$428,086
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
11,659
Price
$81.24
Value
$947,146
Open SEC filing

Frink Lloyd D

Co -Exec. Chairman & President

Sale 10b5-1
Shares
15,475
Price
$80.60
Value
$1,247,335
Open SEC filing

“Alert” means a voluntary, unscheduled transaction according to the filing; it is not an investment recommendation. Official source: SEC EDGAR.