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SEC EDGAR · Forms 3/4/5Updated through Oct 30, 2026•98 filings

W

Wayfair Inc.

Net sales of $72.2M over the last 3 months

4 sellers account for the net balance. There is no cluster of three distinct buyers within 30 days. We found no CEO/CFO purchases over 12 months.

How to read this signal

Only open-market P purchases and S sales count toward the signal. Vesting, options, taxes and gifts remain in the source data but do not trigger alerts. Rule 10b5-1 trades are shown as informational.

JSON example

3-month balance

−$72,178,017

0 buyers · 4 sellers

12-month purchases

$0.00

0 distinct insiders

12-month sales

$231,195,598

5 distinct insiders

Highlighted alerts

0

100 Rule 10b5-1 trades treated as informational

Buying cluster · 30 days

Fewer than three distinct buyers

CEO/CFO purchases · 12 months

No executive purchases found

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Form 4 raw → Raspberry

The value is in what we do not call a signal.

The SEC XML stores every transaction. Raspberry keeps that evidence, reads the footnotes and separates voluntary open-market activity from vesting, option exercises, gifts, tax withholding, stock purchase and dividend reinvestment plans and pre-programmed 10b5-1 trades.

100
Raw transactions
Everything returned by the filing
100
Voluntary view
P/S trades after deterministic checks
47
Administrative noise
Stored, never alerted
72
10b5-1
Shown as informational
SEC ownership XML facts
Code
F
Shares
14,357
Price
$101.37
Footnotes
6

These shares represent the number of shares of Class A Common Stock withheld by the issuer to satisfy the reporting person's tax withholding obligation upon the vesting of the RSUs reported in this Form 4. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on behalf of the revocable trust, as trustee, on June 1, 2026. The reporting person is the trustee of the revocable trust, and members of the reporting person's immediate family are the sole beneficiaries of the revocable trust. Each RSU represents a contingent right to receive one share of Class A Common Stock when vested. These RSUs, which were granted on April 18, 2022, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 1,199 shares will vest on January 1, 2027, and 1,199 shares will vest on April 1, 2027. These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 27,073 shares will vest on January 1, 2027, and 27,073 shares will vest on April 1, 2027.

Raspberry interpretation
Informational — no alert

Reason: administrative_code. The trade is reported under a Rule 10b5-1 plan.

Verify in SEC EDGAR

Recent transactions

Voluntary purchases and sales; administrative noise stays hidden.

100 transactions

Tan Fiona

Chief Technology Officer

Sale 10b5-1
Shares
8,000
Price
$115.00
Value
$920,000
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
22,904
Price
$112.44
Value
$2,575,326
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
44,893
Price
$111.62
Value
$5,010,957
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
49,203
Price
$110.36
Value
$5,430,043
Open SEC filing

Blotner Jon

Pres., Commercial & Operations

Sale 10b5-1
Shares
546
Price
$110.00
Value
$60,060
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
21,577
Price
$112.47
Value
$2,426,765
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
46,157
Price
$111.64
Value
$5,152,967
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
49,266
Price
$110.36
Value
$5,436,996
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
594
Price
$107.31
Value
$63,742
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
15,597
Price
$106.68
Value
$1,663,888
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
39,108
Price
$105.81
Value
$4,138,017
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
8,651
Price
$104.91
Value
$907,576
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
5,050
Price
$103.66
Value
$523,483
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
594
Price
$107.31
Value
$63,742
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
15,599
Price
$106.68
Value
$1,664,101
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
39,106
Price
$105.81
Value
$4,137,806
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
8,651
Price
$104.91
Value
$907,576
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
5,050
Price
$103.66
Value
$523,483
Open SEC filing

Blotner Jon

Pres., Commercial & Operations

Sale 10b5-1
Shares
6,056
Price
$104.13
Value
$630,611
Open SEC filing

Tan Fiona

Chief Technology Officer

Sale 10b5-1
Shares
7,000
Price
$102.18
Value
$715,260
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
7,538
Price
$106.09
Value
$799,706
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
12,808
Price
$105.40
Value
$1,349,963
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
19,159
Price
$104.42
Value
$2,000,583
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
7,654
Price
$103.39
Value
$791,347
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
4,102
Price
$102.40
Value
$420,045
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
3,525
Price
$101.43
Value
$357,541
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
4,801
Price
$100.39
Value
$481,972
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
4,896
Price
$99.42
Value
$486,760
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
4,517
Price
$98.32
Value
$444,111
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
7,434
Price
$106.09
Value
$788,673
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
12,943
Price
$105.41
Value
$1,364,322
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
19,374
Price
$104.41
Value
$2,022,839
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
7,258
Price
$103.37
Value
$750,259
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
4,437
Price
$102.36
Value
$454,171
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
3,779
Price
$101.33
Value
$382,926
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
4,732
Price
$100.31
Value
$474,667
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
4,558
Price
$99.34
Value
$452,792
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
4,485
Price
$98.27
Value
$440,741
Open SEC filing

Blotner Jon

Pres., Commercial & Operations

Sale 10b5-1
Shares
6,968
Price
$100.22
Value
$698,333
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
55
Price
$105.43
Value
$5,799
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
11,524
Price
$104.68
Value
$1,206,332
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
25,137
Price
$103.71
Value
$2,606,958
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
23,259
Price
$102.87
Value
$2,392,653
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
9,025
Price
$101.98
Value
$920,370
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
175
Price
$105.42
Value
$18,449
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
11,248
Price
$104.69
Value
$1,177,553
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
23,604
Price
$103.72
Value
$2,448,207
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
25,249
Price
$102.89
Value
$2,597,870
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
8,724
Price
$101.98
Value
$889,674
Open SEC filing

Blotner Jon

Pres., Commercial & Operations

Sale 10b5-1
Shares
5,925
Price
$96.29
Value
$570,518
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
700
Price
$79.26
Value
$55,482
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
5,839
Price
$78.57
Value
$458,770
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
600
Price
$77.54
Value
$46,524
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
400
Price
$79.47
Value
$31,788
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
5,137
Price
$78.66
Value
$404,076
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
600
Price
$77.69
Value
$46,614
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
751
Price
$79.85
Value
$59,967
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
4,240
Price
$79.06
Value
$335,214
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
38,510
Price
$78.11
Value
$3,008,016
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
52,639
Price
$77.25
Value
$4,066,363
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
16,721
Price
$76.37
Value
$1,276,983
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
749
Price
$79.85
Value
$59,808
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
3,785
Price
$79.08
Value
$299,318
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
39,477
Price
$78.10
Value
$3,083,154
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
53,136
Price
$77.24
Value
$4,104,225
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
16,716
Price
$76.37
Value
$1,276,601
Open SEC filing

Blotner Jon

Pres., Commercial & Operations

Sale 10b5-1
Shares
4,790
Price
$72.19
Value
$345,790
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
5,078
Price
$79.34
Value
$402,889
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
2,416
Price
$78.48
Value
$189,608
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
2,900
Price
$77.62
Value
$225,098
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
5,068
Price
$79.38
Value
$402,298
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
2,531
Price
$78.54
Value
$198,785
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
3,012
Price
$77.64
Value
$233,852
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
1,571
Price
$77.18
Value
$121,250
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
1,687
Price
$77.14
Value
$130,135
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
23,539
Price
$78.44
Value
$1,846,399
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
32,087
Price
$77.43
Value
$2,484,496
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
50,198
Price
$76.53
Value
$3,841,653
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
1,994
Price
$75.45
Value
$150,447
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
23,964
Price
$78.43
Value
$1,879,497
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
32,045
Price
$77.42
Value
$2,480,924
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
49,748
Price
$76.53
Value
$3,807,214
Open SEC filing

Conine Steven

Director

Sale 10b5-1
Shares
2,162
Price
$75.48
Value
$163,188
Open SEC filing

Conine Steven

Co-Founder

Sale 10b5-1
Shares
2,200
Price
$80.32
Value
$176,704
Open SEC filing

Conine Steven

Co-Founder

Sale 10b5-1
Shares
8,315
Price
$79.34
Value
$659,712
Open SEC filing

Conine Steven

Co-Founder

Sale 10b5-1
Shares
14,835
Price
$78.53
Value
$1,164,993
Open SEC filing

Conine Steven

Co-Founder

Sale 10b5-1
Shares
1,600
Price
$77.48
Value
$123,968
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
2,298
Price
$80.32
Value
$184,575
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
7,686
Price
$79.36
Value
$609,961
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
15,916
Price
$78.56
Value
$1,250,361
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
1,100
Price
$77.23
Value
$84,953
Open SEC filing

Conine Steven

Co-Founder

Sale 10b5-1
Shares
1,843
Price
$80.95
Value
$149,191
Open SEC filing

Conine Steven

Co-Founder

Sale 10b5-1
Shares
1,100
Price
$79.39
Value
$87,329
Open SEC filing

Conine Steven

Co-Founder

Sale 10b5-1
Shares
4,393
Price
$77.81
Value
$341,819
Open SEC filing

Conine Steven

Co-Founder

Sale 10b5-1
Shares
7,234
Price
$77.07
Value
$557,524
Open SEC filing

Conine Steven

Co-Founder

Sale 10b5-1
Shares
3,492
Price
$75.68
Value
$264,275
Open SEC filing

Conine Steven

Co-Founder

Sale 10b5-1
Shares
14,782
Price
$74.64
Value
$1,103,328
Open SEC filing

Conine Steven

Co-Founder

Sale 10b5-1
Shares
60,206
Price
$73.76
Value
$4,440,795
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
800
Price
$81.15
Value
$64,920
Open SEC filing

Shah Niraj

Chief Executive Officer

Sale 10b5-1
Shares
1,211
Price
$80.68
Value
$97,703
Open SEC filing