Steelman Kecia
President and CEO
SaleAlert
- Shares
- 2,000
- Price
- $545.88
- Value
- $1,091,766
SEC EDGAR · Forms 3/4/5Updated through Oct 30, 2026•33 filings
ULTA
Ulta Beauty, Inc.
Net sales of $1.4M over the last 3 months
2 sellers account for the net balance. There is no cluster of three distinct buyers within 30 days. We found no CEO/CFO purchases over 12 months.
How to read this signal
Only open-market P purchases and S sales count toward the signal. Vesting, options, taxes and gifts remain in the source data but do not trigger alerts. Rule 10b5-1 trades are shown as informational.
3-month balance
−$1,414,153
0 buyers · 2 sellers
12-month purchases
$0.00
0 distinct insiders
12-month sales
$1,840,159
3 distinct insiders
Highlighted alerts
5
0 Rule 10b5-1 trades treated as informational
Buying cluster · 30 days
Fewer than three distinct buyers
CEO/CFO purchases · 12 months
No executive purchases found
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Form 4 raw → Raspberry
The value is in what we do not call a signal.
The SEC XML stores every transaction. Raspberry keeps that evidence, reads the footnotes and separates voluntary open-market activity from vesting, option exercises, gifts, tax withholding, stock purchase and dividend reinvestment plans and pre-programmed 10b5-1 trades.
39
Raw transactions
Everything returned by the filing
5
Voluntary view
P/S trades after deterministic checks
34
Administrative noise
Stored, never alerted
0
10b5-1
Shown as informational
SEC ownership XML facts
- Code
- A
- Shares
- 2,933
- Price
- $0.00
- Footnotes
- 2
Represents a grant of 2,933 restricted stock units, with 37.5% vesting on March 15, 2028, 37.5% vesting on March 15, 2029, and the remaining 25% vesting on September 1, 2031. The options, representing an initial right to purchase a total of 3,565 shares, vesting 50% on March 15, 2028 and 50% on March 15, 2029.
Recent transactions
Voluntary purchases and sales; administrative noise stays hidden.
Nagler Lorna
Director
SaleAlert
- Shares
- 600
- Price
- $537.31
- Value
- $322,388
MRKONIC GEORGE R JR
Director
SaleAlert
- Shares
- 383
- Price
- $475.84
- Value
- $182,247
MRKONIC GEORGE R JR
Director
SaleAlert
- Shares
- 452
- Price
- $539.29
- Value
- $243,759
Smith Mike C.
Director
SaleAlert
- Shares
- 500
- Price
- $528.43
- Value
- $264,215
| Date | Insider | Transaction | Shares | Price | Value | Reading |
|---|---|---|---|---|---|---|
| Sep 17, 2026 | Steelman Kecia President and CEO | Sale | 2,000 | $545.88 | $1,091,766 | |
| Sep 11, 2026 | Nagler Lorna Director | Sale | 600 | $537.31 | $322,388 | |
| Jun 15, 2026 | MRKONIC GEORGE R JR Director | Sale | 383 | $475.84 | $182,247 | |
| Apr 07, 2026 | MRKONIC GEORGE R JR Director | Sale | 452 | $539.29 | $243,759 | |
| Sep 04, 2025 | Smith Mike C. Director | Sale | 500 | $528.43 | $264,215 |
“Alert” means a voluntary, unscheduled transaction according to the filing; it is not an investment recommendation. Official source: SEC EDGAR.