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SEC EDGAR · Forms 3/4/5Updated through Oct 30, 2026•60 filings

TTD

Trade Desk, Inc.

No net buying or selling imbalance over the last 3 months

No net buyers or sellers account for the net balance. There is no cluster of three distinct buyers within 30 days. We found 4 CEO/CFO purchases over 12 months.

How to read this signal

Only open-market P purchases and S sales count toward the signal. Vesting, options, taxes and gifts remain in the source data but do not trigger alerts. Rule 10b5-1 trades are shown as informational.

JSON example

3-month balance

$0.00

0 buyers · 0 sellers

12-month purchases

$148,101,266

1 distinct insiders

12-month sales

$5,789,929

2 distinct insiders

Highlighted alerts

8

4 Rule 10b5-1 trades treated as informational

Buying cluster · 30 days

Fewer than three distinct buyers

CEO/CFO purchases · 12 months

4 executive purchases found

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Form 4 raw → Raspberry

The value is in what we do not call a signal.

The SEC XML stores every transaction. Raspberry keeps that evidence, reads the footnotes and separates voluntary open-market activity from vesting, option exercises, gifts, tax withholding, stock purchase and dividend reinvestment plans and pre-programmed 10b5-1 trades.

100
Raw transactions
Everything returned by the filing
12
Voluntary view
P/S trades after deterministic checks
76
Administrative noise
Stored, never alerted
0
10b5-1
Shown as informational
SEC ownership XML facts
Code
A
Shares
82,508
Price
—
Footnotes
6

The option is fully vested and exercisable. The transactions reported herein reflect a one-time stock option repricing (the "Option Repricing") under the Issuer's 2025 Incentive Award Plan effective on October 19, 2026 (the "Repricing Date"). Pursuant to the Option Repricing, the exercise price of the repriced options has been amended to reduce the exercise price to $12.26 per share, the closing price of the Issuer's Class A Common Stock on the Repricing Date. There is no change to the number of shares, the expiration dates or the vesting schedule of the repriced options. The Option Repricing was approved by the Issuer's stockholders on October 19, 2026. In order to exercise the repriced options at the new exercise price, the Reporting Person is required to remain in service with the Issuer through April 19, 2027, except for a termination by the Issuer without cause. The option was granted on April 24, 2023, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates. The option was granted on April 23, 2024, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates. The option was granted on April 15, 2025, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates. The option was granted on March 3, 2026, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Raspberry interpretation
Informational — no alert

Reason: administrative_code.

Verify in SEC EDGAR

Recent transactions

Voluntary purchases and sales; administrative noise stays hidden.

12 transactions

Jacobson Samantha

Director

SaleAlert
Shares
53,681
Price
$21.14
Value
$1,134,816
Open SEC filing

FALBERG KATHRYN E

Director

SaleAlert
Shares
50,000
Price
$30.48
Value
$1,524,000
Open SEC filing

FALBERG KATHRYN E

Director

SaleAlert
Shares
102,828
Price
$30.45
Value
$3,131,113
Open SEC filing

Green Jeffrey Terry

President and CEO

PurchaseAlert
Shares
2,314,304
Price
$25.08
Value
$58,042,744
Open SEC filing

Green Jeffrey Terry

President and CEO

PurchaseAlert
Shares
1,685,696
Price
$24.97
Value
$42,091,829
Open SEC filing

Green Jeffrey Terry

President and CEO

PurchaseAlert
Shares
1,472,676
Price
$24.16
Value
$35,579,852
Open SEC filing

Green Jeffrey Terry

President and CEO

PurchaseAlert
Shares
527,324
Price
$23.49
Value
$12,386,841
Open SEC filing

Cunningham Andrea Lee

Director

SaleAlert
Shares
1,403
Price
$48.20
Value
$67,625
Open SEC filing

GRANT JAY R

Chief Legal Officer

Sale 10b5-1
Shares
20,327
Price
$91.00
Value
$1,849,757
Open SEC filing

GRANT JAY R

Chief Legal Officer

Sale 10b5-1
Shares
15,530
Price
$91.30
Value
$1,417,889
Open SEC filing

GRANT JAY R

Chief Legal Officer

Sale 10b5-1
Shares
10,313
Price
$91.30
Value
$941,577
Open SEC filing

GRANT JAY R

Chief Legal Officer

Sale 10b5-1
Shares
5,120
Price
$91.30
Value
$467,456
Open SEC filing

“Alert” means a voluntary, unscheduled transaction according to the filing; it is not an investment recommendation. Official source: SEC EDGAR.