Platz Marlo Michelle Cormier
Former SVP & CFO
SaleAlert
- Shares
- 42,771
- Price
- $12.70
- Value
- $543,192
SEC EDGAR · Forms 3/4/5Updated through Oct 30, 2026•31 filings
SBH
Sally Beauty Holdings, Inc.
No net buying or selling imbalance over the last 3 months
No net buyers or sellers account for the net balance. There is no cluster of three distinct buyers within 30 days. We found no CEO/CFO purchases over 12 months.
How to read this signal
Only open-market P purchases and S sales count toward the signal. Vesting, options, taxes and gifts remain in the source data but do not trigger alerts. Rule 10b5-1 trades are shown as informational.
3-month balance
$0.00
0 buyers · 0 sellers
12-month purchases
$0.00
0 distinct insiders
12-month sales
$879,976
3 distinct insiders
Highlighted alerts
7
0 Rule 10b5-1 trades treated as informational
Buying cluster · 30 days
Fewer than three distinct buyers
CEO/CFO purchases · 12 months
No executive purchases found
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Form 4 raw → Raspberry
The value is in what we do not call a signal.
The SEC XML stores every transaction. Raspberry keeps that evidence, reads the footnotes and separates voluntary open-market activity from vesting, option exercises, gifts, tax withholding, stock purchase and dividend reinvestment plans and pre-programmed 10b5-1 trades.
100
Raw transactions
Everything returned by the filing
7
Voluntary view
P/S trades after deterministic checks
97
Administrative noise
Stored, never alerted
0
10b5-1
Shown as informational
SEC ownership XML facts
- Code
- M
- Shares
- 11,747
- Price
- $11.78
- Footnotes
- 1
Reflects the weighted average sale price. The range of prices for these transactions was $12.64 to $12.75. The reporting person effected multiple same-way open market sale transactions on the same day at different prices through a trade order executed by a broker-dealer. The reporting person has reported on a single line all such transactions that occurred within a one-dollar price range. The reporting person hereby undertakes to provide, upon request by the Securities and Exchange Commission staff, the issuer or a shareholder of the issuer, full information regarding the number of shares sold at each separate price.
Recent transactions
Voluntary purchases and sales; administrative noise stays hidden.
McIntosh Kim
GVP, CONTROLLER & CAO
SaleAlert
- Shares
- 5,900
- Price
- $15.71
- Value
- $92,698
Sherman Scott C
SVP, CLO and CHRO
SaleAlert
- Shares
- 15,000
- Price
- $16.27
- Value
- $244,086
Rangel Max R.
Director
PurchaseAlert
- Shares
- 3,500
- Price
- $14.07
- Value
- $49,239
Perelman Debra Golding
Director
PurchaseAlert
- Shares
- 2,300
- Price
- $13.48
- Value
- $31,011
Paulonis Denise
President & CEO
PurchaseAlert
- Shares
- 4,500
- Price
- $11.74
- Value
- $52,830
FERGUSON DIANA SUE
Director
PurchaseAlert
- Shares
- 2,500
- Price
- $12.02
- Value
- $30,049
| Date | Insider | Transaction | Shares | Price | Value | Reading |
|---|---|---|---|---|---|---|
| Jun 08, 2026 | Platz Marlo Michelle Cormier Former SVP & CFO | Sale | 42,771 | $12.70 | $543,192 | |
| Dec 11, 2025 | McIntosh Kim GVP, CONTROLLER & CAO | Sale | 5,900 | $15.71 | $92,698 | |
| Dec 01, 2025 | Sherman Scott C SVP, CLO and CHRO | Sale | 15,000 | $16.27 | $244,086 | |
| Sep 04, 2025 | Rangel Max R. Director | Purchase | 3,500 | $14.07 | $49,239 | |
| Aug 13, 2025 | Perelman Debra Golding Director | Purchase | 2,300 | $13.48 | $31,011 | |
| Aug 08, 2025 | Paulonis Denise President & CEO | Purchase | 4,500 | $11.74 | $52,830 | |
| Aug 07, 2025 | FERGUSON DIANA SUE Director | Purchase | 2,500 | $12.02 | $30,049 |
“Alert” means a voluntary, unscheduled transaction according to the filing; it is not an investment recommendation. Official source: SEC EDGAR.