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SEC EDGAR · Forms 3/4/5Updated through Oct 30, 2026•140 filings

RDDT

Reddit, Inc.

Net sales of $49.8M over the last 3 months

3 sellers account for the net balance. There is no cluster of three distinct buyers within 30 days. We found no CEO/CFO purchases over 12 months.

How to read this signal

Only open-market P purchases and S sales count toward the signal. Vesting, options, taxes and gifts remain in the source data but do not trigger alerts. Rule 10b5-1 trades are shown as informational.

JSON example

3-month balance

−$49,753,811

0 buyers · 3 sellers

12-month purchases

$8,870,869

1 distinct insiders

12-month sales

$248,288,246

7 distinct insiders

Highlighted alerts

1

99 Rule 10b5-1 trades treated as informational

Buying cluster · 30 days

Fewer than three distinct buyers

CEO/CFO purchases · 12 months

No executive purchases found

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Form 4 raw → Raspberry

The value is in what we do not call a signal.

The SEC XML stores every transaction. Raspberry keeps that evidence, reads the footnotes and separates voluntary open-market activity from vesting, option exercises, gifts, tax withholding, stock purchase and dividend reinvestment plans and pre-programmed 10b5-1 trades.

100
Raw transactions
Everything returned by the filing
100
Voluntary view
P/S trades after deterministic checks
33
Administrative noise
Stored, never alerted
86
10b5-1
Shown as informational
SEC ownership XML facts
Code
M
Shares
14,563
Price
$25.29
Footnotes
11

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026. The sales were executed in multiple trades at prices ranging from $148.50 to $149.49. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 9 to this Form 4. The sales were executed in multiple trades at prices ranging from $149.50 to $150.49. The sales were executed in multiple trades at prices ranging from $150.50 to $151.38. The sales were executed in multiple trades at prices ranging from $151.51 to $152.49. The sales were executed in multiple trades at prices ranging from $152.51 to $153.43. The sales were executed in multiple trades at prices ranging from $153.54 to $154.47. The sales were executed in multiple trades at prices ranging from $154.54 to $155.47. The sales were executed in multiple trades at prices ranging from $155.55 to $156.31. The stock option is fully vested and currently exercisable. The option vests over five years on each quarterly anniversary of December 25, 2023.

Raspberry interpretation
Informational — no alert

Reason: administrative_code. The trade is reported under a Rule 10b5-1 plan.

Verify in SEC EDGAR

Recent transactions

Voluntary purchases and sales; administrative noise stays hidden.

100 transactions

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
1,361
Price
$155.91
Value
$212,194
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
1,639
Price
$154.88
Value
$253,848
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
2,100
Price
$154.03
Value
$323,463
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
5,701
Price
$152.82
Value
$871,227
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
5,495
Price
$152.14
Value
$836,009
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
11,200
Price
$150.87
Value
$1,689,744
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
6,399
Price
$150.08
Value
$960,362
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
26,105
Price
$148.86
Value
$3,885,990
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
500
Price
$163.72
Value
$81,860
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
700
Price
$162.80
Value
$113,960
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
1,700
Price
$161.98
Value
$275,366
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
1,800
Price
$160.95
Value
$289,710
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
1,200
Price
$159.76
Value
$191,712
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
2,500
Price
$158.84
Value
$397,100
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
4,200
Price
$157.61
Value
$661,962
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
1,300
Price
$156.47
Value
$203,411
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
3,408
Price
$155.33
Value
$529,365
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
324
Price
$147.25
Value
$47,709
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
776
Price
$146.62
Value
$113,777
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
5,308
Price
$145.46
Value
$772,102
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
8,100
Price
$144.64
Value
$1,171,584
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
2,500
Price
$143.78
Value
$359,450
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
300
Price
$142.44
Value
$42,732
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
300
Price
$163.64
Value
$49,092
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
1,400
Price
$162.81
Value
$227,934
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
1,079
Price
$160.99
Value
$173,708
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
6,027
Price
$160.28
Value
$966,008
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
7,602
Price
$159.44
Value
$1,212,063
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
900
Price
$158.21
Value
$142,389
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
6,500
Price
$165.09
Value
$1,073,085
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
13,010
Price
$164.17
Value
$2,135,852
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
8,690
Price
$163.16
Value
$1,417,860
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
9,100
Price
$162.34
Value
$1,477,294
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
3,500
Price
$161.06
Value
$563,710
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
5,442
Price
$159.84
Value
$869,849
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
8,758
Price
$159.13
Value
$1,393,661
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
2,700
Price
$158.04
Value
$426,708
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
2,300
Price
$165.90
Value
$381,570
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
100
Price
$151.17
Value
$15,117
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
700
Price
$149.59
Value
$104,713
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
7,000
Price
$148.35
Value
$1,038,450
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
10,200
Price
$147.66
Value
$1,506,132
Open SEC filing

Sauerberg Robert A.

Director

SaleAlert
Shares
5,128
Price
$159.92
Value
$820,070
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
200
Price
$182.82
Value
$36,564
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
600
Price
$182.19
Value
$109,314
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
600
Price
$181.06
Value
$108,636
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
2,200
Price
$180.15
Value
$396,330
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
2,800
Price
$178.95
Value
$501,060
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
5,100
Price
$178.09
Value
$908,259
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
2,808
Price
$177.04
Value
$497,128
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
2,292
Price
$176.11
Value
$403,644
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
100
Price
$184.06
Value
$18,406
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
1,300
Price
$175.04
Value
$227,552
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
2,400
Price
$181.88
Value
$436,512
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
3,200
Price
$180.71
Value
$578,272
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
21,930
Price
$180.00
Value
$3,947,400
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
12,570
Price
$178.71
Value
$2,246,385
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
14,000
Price
$177.91
Value
$2,490,740
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
11,380
Price
$176.73
Value
$2,011,187
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
5,324
Price
$175.70
Value
$935,427
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
2,796
Price
$174.82
Value
$488,797
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
400
Price
$183.95
Value
$73,580
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
1,000
Price
$182.70
Value
$182,700
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
315
Price
$162.45
Value
$51,172
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
1,200
Price
$161.78
Value
$194,136
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
4,564
Price
$160.56
Value
$732,796
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
9,521
Price
$159.87
Value
$1,522,122
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
800
Price
$158.90
Value
$127,120
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
300
Price
$157.18
Value
$47,154
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
600
Price
$155.60
Value
$93,360
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
700
Price
$154.51
Value
$108,157
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
1,600
Price
$200.47
Value
$320,752
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
1,883
Price
$199.44
Value
$375,546
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
5,046
Price
$198.27
Value
$1,000,470
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
1,981
Price
$197.58
Value
$391,406
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
2,490
Price
$196.46
Value
$489,185
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
2,600
Price
$195.34
Value
$507,884
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
600
Price
$194.19
Value
$116,514
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
300
Price
$192.18
Value
$57,654
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
200
Price
$205.69
Value
$41,138
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
300
Price
$202.25
Value
$60,675
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
900
Price
$201.31
Value
$181,179
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
100
Price
$190.68
Value
$19,068
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
3,184
Price
$199.89
Value
$636,450
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
4,900
Price
$198.94
Value
$974,806
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
10,767
Price
$198.03
Value
$2,132,189
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
5,600
Price
$196.83
Value
$1,102,248
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
4,047
Price
$195.79
Value
$792,362
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
4,053
Price
$195.10
Value
$790,740
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
700
Price
$193.85
Value
$135,695
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
500
Price
$192.08
Value
$96,040
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
200
Price
$206.83
Value
$41,366
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
500
Price
$205.85
Value
$102,925
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
100
Price
$204.14
Value
$20,414
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
700
Price
$201.94
Value
$141,358
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
3,616
Price
$200.89
Value
$726,418
Open SEC filing

Wong Jennifer L.

Chief Operating Officer

Sale 10b5-1
Shares
300
Price
$190.54
Value
$57,162
Open SEC filing

Reynolds Michelle Marie

Chief Accounting Officer

Sale 10b5-1
Shares
808
Price
$200.00
Value
$161,600
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
800
Price
$174.61
Value
$139,688
Open SEC filing

Huffman Steve Ladd

CEO & President

Sale 10b5-1
Shares
8,901
Price
$173.77
Value
$1,546,727
Open SEC filing

“Alert” means a voluntary, unscheduled transaction according to the filing; it is not an investment recommendation. Official source: SEC EDGAR.