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SEC EDGAR · Forms 3/4/5Updated through Oct 30, 2026•126 filings

PTON

PELOTON INTERACTIVE, INC.

Net sales of $828.4K over the last 3 months

3 sellers account for the net balance. There is no cluster of three distinct buyers within 30 days. We found no CEO/CFO purchases over 12 months.

How to read this signal

Only open-market P purchases and S sales count toward the signal. Vesting, options, taxes and gifts remain in the source data but do not trigger alerts. Rule 10b5-1 trades are shown as informational.

JSON example

3-month balance

−$828,372

0 buyers · 3 sellers

12-month purchases

$0.00

0 distinct insiders

12-month sales

$8,606,903

7 distinct insiders

Highlighted alerts

0

45 Rule 10b5-1 trades treated as informational

Buying cluster · 30 days

Fewer than three distinct buyers

CEO/CFO purchases · 12 months

No executive purchases found

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Form 4 raw → Raspberry

The value is in what we do not call a signal.

The SEC XML stores every transaction. Raspberry keeps that evidence, reads the footnotes and separates voluntary open-market activity from vesting, option exercises, gifts, tax withholding, stock purchase and dividend reinvestment plans and pre-programmed 10b5-1 trades.

100
Raw transactions
Everything returned by the filing
45
Voluntary view
P/S trades after deterministic checks
90
Administrative noise
Stored, never alerted
10
10b5-1
Shown as informational
SEC ownership XML facts
Code
S
Shares
28,849
Price
$5.33
Footnotes
3

Each Restricted Stock Unit ("RSU") represents a contingent right to receive one share of the Issuer's Class A Common Stock. Shares withheld to cover the Reporting Person's tax liability with respect to the settlement of RSUs that vested on October 15, 2026. The RSUs vest quarterly in equal 1/12 installments, commencing July 15, 2025, subject to the Reporting Person's provision of service to the Issuer on each vesting date.

Raspberry interpretation
Informational — no alert

Reason: tax_withholding. The filing footnotes identify tax withholding.

Verify in SEC EDGAR

Recent transactions

Voluntary purchases and sales; administrative noise stays hidden.

45 transactions

Baig Saqib

Chief Accounting Officer

Sale 10b5-1
Shares
10,000
Price
$5.45
Value
$54,500
Open SEC filing

Baig Saqib

Chief Accounting Officer

Sale 10b5-1
Shares
4,912
Price
$5.45
Value
$26,780
Open SEC filing

Sanders Dion C.

Chief Commercial Officer

Sale 10b5-1
Shares
112,512
Price
$5.45
Value
$613,427
Open SEC filing

Boone Karen

Director

Sale 10b5-1
Shares
25,000
Price
$5.35
Value
$133,665
Open SEC filing

Kirol Charles Peter

Chief Operating Officer

Sale 10b5-1
Shares
3,198
Price
$6.49
Value
$20,753
Open SEC filing

Baig Saqib

Chief Accounting Officer

Sale 10b5-1
Shares
5,000
Price
$6.12
Value
$30,589
Open SEC filing

Baig Saqib

Interim CFO, CAO

Sale 10b5-1
Shares
5,000
Price
$5.66
Value
$28,300
Open SEC filing

Baig Saqib

Interim CFO, CAO

Sale 10b5-1
Shares
5,000
Price
$5.45
Value
$27,250
Open SEC filing

Baig Saqib

Interim CFO, CAO

Sale 10b5-1
Shares
5,973
Price
$5.19
Value
$30,981
Open SEC filing

Sanders Dion C.

Chief Commercial Officer

Sale 10b5-1
Shares
112,523
Price
$5.19
Value
$583,601
Open SEC filing

Baig Saqib

Interim CFO, CAO

Sale 10b5-1
Shares
15,000
Price
$5.50
Value
$82,500
Open SEC filing

Kirol Charles Peter

Chief Operating Officer

Sale 10b5-1
Shares
3,670
Price
$5.16
Value
$18,948
Open SEC filing

Coddington Elizabeth F

Chief Financial Officer

Sale 10b5-1
Shares
21,819
Price
$3.87
Value
$84,501
Open SEC filing

Cotter Jennifer Cunningham

Chief Content Officer

Sale 10b5-1
Shares
154,497
Price
$4.41
Value
$681,672
Open SEC filing

Sanders Dion C.

Chief Commercial Officer

Sale 10b5-1
Shares
146,844
Price
$4.41
Value
$647,934
Open SEC filing

Baig Saqib

Chief Accounting Officer

Sale 10b5-1
Shares
5,722
Price
$4.31
Value
$24,643
Open SEC filing

Coddington Elizabeth F

Chief Financial Officer

Sale 10b5-1
Shares
238,013
Price
$4.18
Value
$994,180
Open SEC filing

Kirol Charles Peter

Chief Operating Officer

Sale 10b5-1
Shares
3,399
Price
$5.85
Value
$19,895
Open SEC filing

Baig Saqib

Chief Accounting Officer

Sale 10b5-1
Shares
10,000
Price
$6.87
Value
$68,680
Open SEC filing

Caldwell Nick V.

Chief Product Officer

Sale 10b5-1
Shares
25,135
Price
$7.00
Value
$175,948
Open SEC filing

Baig Saqib

Chief Accounting Officer

Sale 10b5-1
Shares
5,000
Price
$6.95
Value
$34,750
Open SEC filing

Caldwell Nick V.

Chief Product Officer

Sale 10b5-1
Shares
75,762
Price
$7.00
Value
$530,334
Open SEC filing

Coddington Elizabeth F

Chief Financial Officer

Sale 10b5-1
Shares
21,820
Price
$6.31
Value
$137,750
Open SEC filing

Baig Saqib

Chief Accounting Officer

Sale 10b5-1
Shares
5,000
Price
$6.39
Value
$31,944
Open SEC filing

Cotter Jennifer Cunningham

Chief Content Officer

Sale 10b5-1
Shares
131,495
Price
$6.64
Value
$873,626
Open SEC filing

Sanders Dion C.

Chief Commercial Officer

Sale 10b5-1
Shares
111,036
Price
$6.64
Value
$737,745
Open SEC filing

Baig Saqib

Chief Accounting Officer

Sale 10b5-1
Shares
2,387
Price
$6.97
Value
$16,639
Open SEC filing

Coddington Elizabeth F

Chief Financial Officer

Sale 10b5-1
Shares
238,014
Price
$7.18
Value
$1,709,512
Open SEC filing

Boone Karen

Director

Sale 10b5-1
Shares
25,000
Price
$7.43
Value
$185,858
Open SEC filing

Kirol Charles Peter

Chief Operating Officer

Sale 10b5-1
Shares
8,989
Price
$8.00
Value
$71,912
Open SEC filing

Kirol Charles Peter

Chief Operating Officer

Sale 10b5-1
Shares
3,596
Price
$7.56
Value
$27,171
Open SEC filing

Kirol Charles Peter

Chief Operating Officer

Sale 10b5-1
Shares
20,554
Price
$7.57
Value
$155,672
Open SEC filing

Kirol Charles Peter

Chief Operating Officer

Sale 10b5-1
Shares
8,969
Price
$9.00
Value
$80,721
Open SEC filing

Cotter Jennifer Cunningham

Chief Content Officer

Sale 10b5-1
Shares
110,235
Price
$8.05
Value
$887,160
Open SEC filing

Sanders Dion C.

Chief Commercial Officer

Sale 10b5-1
Shares
110,753
Price
$8.05
Value
$891,340
Open SEC filing

Coddington Elizabeth F

Chief Financial Officer

Sale 10b5-1
Shares
238,664
Price
$7.85
Value
$1,872,462
Open SEC filing

Coddington Elizabeth F

Chief Financial Officer

Sale 10b5-1
Shares
21,819
Price
$8.09
Value
$176,542
Open SEC filing

Kirol Charles Peter

Chief Operating Officer

Sale 10b5-1
Shares
8,969
Price
$8.00
Value
$71,752
Open SEC filing

Kirol Charles Peter

Chief Operating Officer

Sale 10b5-1
Shares
3,587
Price
$7.60
Value
$27,254
Open SEC filing

Caldwell Nick V.

Chief Product Officer

Sale 10b5-1
Shares
10,477
Price
$8.00
Value
$83,816
Open SEC filing

Baig Saqib

Chief Accounting Officer

Sale 10b5-1
Shares
21,736
Price
$7.62
Value
$165,533
Open SEC filing

Sanders Dion C.

Chief Commercial Officer

Sale 10b5-1
Shares
113,439
Price
$7.61
Value
$863,679
Open SEC filing

Cotter Jennifer Cunningham

Chief Content Officer

Sale 10b5-1
Shares
134,476
Price
$7.61
Value
$1,023,914
Open SEC filing

Coddington Elizabeth F

Chief Financial Officer

Sale 10b5-1
Shares
118,681
Price
$8.44
Value
$1,001,122
Open SEC filing

Caldwell Nick V.

Chief Product Officer

Sale 10b5-1
Shares
30,290
Price
$8.00
Value
$242,320
Open SEC filing