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SEC EDGAR · Forms 3/4/5Updated through Oct 30, 2026•14 filings

PRPL

Purple Innovation, Inc.

No net buying or selling imbalance over the last 3 months

No net buyers or sellers account for the net balance. There is no cluster of three distinct buyers within 30 days. We found 1 CEO/CFO purchases over 12 months.

How to read this signal

Only open-market P purchases and S sales count toward the signal. Vesting, options, taxes and gifts remain in the source data but do not trigger alerts. Rule 10b5-1 trades are shown as informational.

JSON example

3-month balance

$0.00

0 buyers · 0 sellers

12-month purchases

$29,436

1 distinct insiders

12-month sales

$0.00

0 distinct insiders

Highlighted alerts

1

0 Rule 10b5-1 trades treated as informational

Buying cluster · 30 days

Fewer than three distinct buyers

CEO/CFO purchases · 12 months

1 executive purchases found

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Form 4 raw → Raspberry

The value is in what we do not call a signal.

The SEC XML stores every transaction. Raspberry keeps that evidence, reads the footnotes and separates voluntary open-market activity from vesting, option exercises, gifts, tax withholding, stock purchase and dividend reinvestment plans and pre-programmed 10b5-1 trades.

36
Raw transactions
Everything returned by the filing
1
Voluntary view
P/S trades after deterministic checks
32
Administrative noise
Stored, never alerted
0
10b5-1
Shown as informational
SEC ownership XML facts
Code
M
Shares
6,576
Price
—
Footnotes
2

Restricted Stock Units convert into Class A Common Stock on a one-for-one basis. Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.

Raspberry interpretation
Informational — no alert

Reason: administrative_code.

Verify in SEC EDGAR

Recent transactions

Voluntary purchases and sales; administrative noise stays hidden.

1 transactions

Lucian Robert Gerard

Chief Financial Officer

PurchaseAlert
Shares
60,000
Price
$0.49
Value
$29,436
Open SEC filing

“Alert” means a voluntary, unscheduled transaction according to the filing; it is not an investment recommendation. Official source: SEC EDGAR.