Laguarta Ramon
Chairman and CEO
SaleAlert
- Shares
- 30,000
- Price
- $135.13
- Value
- $4,053,891
SEC EDGAR · Forms 3/4/5Updated through Oct 30, 2026•58 filings
PEP
PEPSICO INC
Net sales of $4.1M over the last 3 months
1 seller account for the net balance. There is no cluster of three distinct buyers within 30 days. We found no CEO/CFO purchases over 12 months.
How to read this signal
Only open-market P purchases and S sales count toward the signal. Vesting, options, taxes and gifts remain in the source data but do not trigger alerts. Rule 10b5-1 trades are shown as informational.
3-month balance
−$4,053,891
0 buyers · 1 sellers
12-month purchases
$0.00
0 distinct insiders
12-month sales
$10,205,098
3 distinct insiders
Highlighted alerts
5
0 Rule 10b5-1 trades treated as informational
Buying cluster · 30 days
Fewer than three distinct buyers
CEO/CFO purchases · 12 months
No executive purchases found
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Form 4 raw → Raspberry
The value is in what we do not call a signal.
The SEC XML stores every transaction. Raspberry keeps that evidence, reads the footnotes and separates voluntary open-market activity from vesting, option exercises, gifts, tax withholding, stock purchase and dividend reinvestment plans and pre-programmed 10b5-1 trades.
100
Raw transactions
Everything returned by the filing
5
Voluntary view
P/S trades after deterministic checks
80
Administrative noise
Stored, never alerted
0
10b5-1
Shown as informational
SEC ownership XML facts
- Code
- P
- Shares
- 9,989
- Price
- $128.28
- Footnotes
- 3
Represents shares of PepsiCo Common Stock acquired from irrevocable trusts established by the reporting person through the exercise of the reporting person's power to substitute assets of equivalent value for property held by such trusts. In exchange for the shares, a revocable trust, of which the reporting person is sole trustee and beneficiary, transferred to the irrevocable trusts cash having an equivalent fair market value that was determined by the average of the high and low prices of PepsiCo Common Stock on October 14, 2026. Includes 168,632 shares previously reported as directly owned by the reporting person, which shares were transferred to the reporting person's revocable trust of which the reporting person is sole trustee and beneficiary. These shares, which were previously reported as directly owned by the reporting person's spouse, were transferred to a revocable trust of the reporting person's spouse of which the reporting person is a co-trustee and the reporting person's spouse is a co-trustee and sole beneficiary.
Recent transactions
Voluntary purchases and sales; administrative noise stays hidden.
Flavell David
EVP, Gen Counsel & Corp Sec
SaleAlert
- Shares
- 2,900
- Price
- $139.54
- Value
- $404,674
Willemsen Eugene
CEO, International Beverages
SaleAlert
- Shares
- 2,702
- Price
- $164.44
- Value
- $444,323
Willemsen Eugene
CEO, International Beverages
SaleAlert
- Shares
- 3,798
- Price
- $164.46
- Value
- $624,600
Laguarta Ramon
Chairman and CEO
SaleAlert
- Shares
- 27,945
- Price
- $167.39
- Value
- $4,677,610
| Date | Insider | Transaction | Shares | Price | Value | Reading |
|---|---|---|---|---|---|---|
| Oct 21, 2026 | Laguarta Ramon Chairman and CEO | Sale | 30,000 | $135.13 | $4,053,891 | |
| Jul 27, 2026 | Flavell David EVP, Gen Counsel & Corp Sec | Sale | 2,900 | $139.54 | $404,674 | |
| Mar 04, 2026 | Willemsen Eugene CEO, International Beverages | Sale | 2,702 | $164.44 | $444,323 | |
| Mar 04, 2026 | Willemsen Eugene CEO, International Beverages | Sale | 3,798 | $164.46 | $624,600 | |
| Mar 02, 2026 | Laguarta Ramon Chairman and CEO | Sale | 27,945 | $167.39 | $4,677,610 |
“Alert” means a voluntary, unscheduled transaction according to the filing; it is not an investment recommendation. Official source: SEC EDGAR.