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SEC EDGAR · Forms 3/4/5Updated through Oct 30, 2026•174 filings

NOW

ServiceNow, Inc.

Net sales of $1.9M over the last 3 months

3 sellers account for the net balance. There is no cluster of three distinct buyers within 30 days. We found 2 CEO/CFO purchases over 12 months.

How to read this signal

Only open-market P purchases and S sales count toward the signal. Vesting, options, taxes and gifts remain in the source data but do not trigger alerts. Rule 10b5-1 trades are shown as informational.

JSON example

3-month balance

−$1,937,914

0 buyers · 3 sellers

12-month purchases

$3,000,058

1 distinct insiders

12-month sales

$9,259,062

10 distinct insiders

Highlighted alerts

16

55 Rule 10b5-1 trades treated as informational

Buying cluster · 30 days

Fewer than three distinct buyers

CEO/CFO purchases · 12 months

2 executive purchases found

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Form 4 raw → Raspberry

The value is in what we do not call a signal.

The SEC XML stores every transaction. Raspberry keeps that evidence, reads the footnotes and separates voluntary open-market activity from vesting, option exercises, gifts, tax withholding, stock purchase and dividend reinvestment plans and pre-programmed 10b5-1 trades.

100
Raw transactions
Everything returned by the filing
71
Voluntary view
P/S trades after deterministic checks
96
Administrative noise
Stored, never alerted
2
10b5-1
Shown as informational
SEC ownership XML facts
Code
A
Shares
79,078
Price
$0.00
Footnotes
2

Each restricted stock unit (RSU) represents a contingent right to receive one share of Issuer's common stock. The RSUs vest 25% on December 31, 2027, 35% on December 31, 2028 and 40% on December 31, 2029, subject to the reporting person's continued service to the Issuer through each vesting date.

Raspberry interpretation
Informational — no alert

Reason: administrative_code.

Verify in SEC EDGAR

Recent transactions

Voluntary purchases and sales; administrative noise stays hidden.

71 transactions

Fipps Paul

President, Global Customer Ops

SaleAlert
Shares
2,034
Price
$147.87
Value
$300,777
Open SEC filing

Canney Jacqueline P

Chief People & AI Enblmt. Off.

Sale 10b5-1
Shares
7,847
Price
$138.00
Value
$1,082,886
Open SEC filing

Chamberlain Paul Edward

Director

SaleAlert
Shares
2,700
Price
$135.50
Value
$365,851
Open SEC filing

Chamberlain Paul Edward

Director

Sale 10b5-1
Shares
1,500
Price
$125.60
Value
$188,400
Open SEC filing

Briggs Teresa

Director

SaleAlert
Shares
1,595
Price
$108.70
Value
$173,377
Open SEC filing

Fipps Paul

President, Global Customer Ops

Sale 10b5-1
Shares
1,048
Price
$98.51
Value
$103,238
Open SEC filing

Chamberlain Paul Edward

Director

Sale 10b5-1
Shares
1,500
Price
$87.23
Value
$130,845
Open SEC filing

Sands Anita M

Director

SaleAlert
Shares
16,445
Price
$90.14
Value
$1,482,402
Open SEC filing

Fipps Paul

President, Global Customer Ops

Sale 10b5-1
Shares
151
Price
$90.47
Value
$13,661
Open SEC filing

Canney Jacqueline P

Chief People & AI Enblmt. Off.

SaleAlert
Shares
8,927
Price
$89.60
Value
$799,868
Open SEC filing

McDermott William R

Chairman & CEO

Purchase 10b5-1
Shares
5
Price
$105.96
Value
$529.80
Open SEC filing

McDermott William R

Chairman & CEO

Purchase 10b5-1
Shares
28,677
Price
$104.60
Value
$2,999,528
Open SEC filing

Fipps Paul

President, Global Customer Ops

Sale 10b5-1
Shares
3,696
Price
$101.77
Value
$376,142
Open SEC filing

Fipps Paul

President, Global Customer Ops

Sale 10b5-1
Shares
9,641
Price
$105.93
Value
$1,021,271
Open SEC filing

McBride Kevin Thomas

Principal Accounting Officer

Sale 10b5-1
Shares
1,400
Price
$105.71
Value
$147,994
Open SEC filing

Chamberlain Paul Edward

Director

Sale 10b5-1
Shares
1,500
Price
$101.17
Value
$151,755
Open SEC filing

Mastantuono Gina

President and CFO

Sale 10b5-1
Shares
415
Price
$850.00
Value
$352,750
Open SEC filing

Jackson Lawrence

Director

SaleAlert
Shares
265
Price
$810.22
Value
$214,708
Open SEC filing

Chamberlain Paul Edward

Director

Sale 10b5-1
Shares
300
Price
$808.00
Value
$242,400
Open SEC filing

Mastantuono Gina

President and CFO

Sale 10b5-1
Shares
417
Price
$808.00
Value
$336,936
Open SEC filing

Tzitzon Nicholas

Vice Chairman

Sale 10b5-1
Shares
522
Price
$827.08
Value
$431,736
Open SEC filing

Fipps Paul

President, Global Customer Ops

SaleAlert
Shares
305
Price
$817.55
Value
$249,353
Open SEC filing

Canney Jacqueline P

Chief People & AI Enblmt. Off.

Sale 10b5-1
Shares
94
Price
$827.08
Value
$77,746
Open SEC filing

ELMER RUSSELL S

General Counsel

Sale 10b5-1
Shares
81
Price
$827.08
Value
$66,993
Open SEC filing

Canney Jacqueline P

Chief People & AI Enblmt. Off.

Sale 10b5-1
Shares
145
Price
$846.92
Value
$122,803
Open SEC filing

ELMER RUSSELL S

General Counsel

Sale 10b5-1
Shares
110
Price
$846.92
Value
$93,161
Open SEC filing

McBride Kevin Thomas

Principal Accounting Officer

Sale 10b5-1
Shares
280
Price
$842.48
Value
$235,894
Open SEC filing

Canney Jacqueline P

Chief People & AI Enblmt. Off.

Sale 10b5-1
Shares
66
Price
$852.38
Value
$56,257
Open SEC filing

ELMER RUSSELL S

General Counsel

Sale 10b5-1
Shares
62
Price
$852.38
Value
$52,848
Open SEC filing

Canney Jacqueline P

Chief People & AI Enblmt. Off.

Sale 10b5-1
Shares
257
Price
$863.86
Value
$222,012
Open SEC filing

ELMER RUSSELL S

General Counsel

Sale 10b5-1
Shares
191
Price
$863.86
Value
$164,997
Open SEC filing

Sands Anita M

Director

SaleAlert
Shares
124
Price
$918.82
Value
$113,934
Open SEC filing

Sands Anita M

Director

SaleAlert
Shares
147
Price
$917.58
Value
$134,884
Open SEC filing

Sands Anita M

Director

SaleAlert
Shares
314
Price
$915.25
Value
$287,388
Open SEC filing

Sands Anita M

Director

SaleAlert
Shares
212
Price
$914.16
Value
$193,802
Open SEC filing

Sands Anita M

Director

SaleAlert
Shares
215
Price
$913.14
Value
$196,325
Open SEC filing

Sands Anita M

Director

SaleAlert
Shares
85
Price
$912.24
Value
$77,540
Open SEC filing

McDermott William R

Chairman & CEO

Sale 10b5-1
Shares
134
Price
$912.86
Value
$122,324
Open SEC filing

McDermott William R

Chairman & CEO

Sale 10b5-1
Shares
616
Price
$912.17
Value
$561,897
Open SEC filing

McDermott William R

Chairman & CEO

Sale 10b5-1
Shares
221
Price
$910.46
Value
$201,212
Open SEC filing

McDermott William R

Chairman & CEO

Sale 10b5-1
Shares
300
Price
$909.26
Value
$272,777
Open SEC filing

McDermott William R

Chairman & CEO

Sale 10b5-1
Shares
287
Price
$908.05
Value
$260,610
Open SEC filing

McDermott William R

Chairman & CEO

Sale 10b5-1
Shares
265
Price
$906.76
Value
$240,291
Open SEC filing

McDermott William R

Chairman & CEO

Sale 10b5-1
Shares
300
Price
$905.22
Value
$271,567
Open SEC filing

McDermott William R

Chairman & CEO

Sale 10b5-1
Shares
200
Price
$903.34
Value
$180,667
Open SEC filing

McDermott William R

Chairman & CEO

Sale 10b5-1
Shares
489
Price
$933.35
Value
$456,410
Open SEC filing

McDermott William R

Chairman & CEO

Sale 10b5-1
Shares
129
Price
$932.14
Value
$120,246
Open SEC filing

McDermott William R

Chairman & CEO

Sale 10b5-1
Shares
138
Price
$931.19
Value
$128,505
Open SEC filing

McDermott William R

Chairman & CEO

Sale 10b5-1
Shares
595
Price
$929.71
Value
$553,174
Open SEC filing

McDermott William R

Chairman & CEO

Sale 10b5-1
Shares
623
Price
$928.69
Value
$578,571
Open SEC filing

McDermott William R

Chairman & CEO

Sale 10b5-1
Shares
10
Price
$924.93
Value
$9,249
Open SEC filing

McDermott William R

Chairman & CEO

Sale 10b5-1
Shares
190
Price
$922.82
Value
$175,335
Open SEC filing

McDermott William R

Chairman & CEO

Sale 10b5-1
Shares
200
Price
$920.27
Value
$184,053
Open SEC filing

McDermott William R

Chairman & CEO

Sale 10b5-1
Shares
273
Price
$918.20
Value
$250,668
Open SEC filing

McDermott William R

Chairman & CEO

Sale 10b5-1
Shares
100
Price
$913.96
Value
$91,396
Open SEC filing

McDermott William R

Chairman & CEO

Sale 10b5-1
Shares
400
Price
$902.29
Value
$360,916
Open SEC filing

McDermott William R

Chairman & CEO

Sale 10b5-1
Shares
355
Price
$900.00
Value
$319,501
Open SEC filing

Fipps Paul

President, Global Customer Ops

SaleAlert
Shares
1,452.42
Price
$895.06
Value
$1,299,999
Open SEC filing

ELMER RUSSELL S

General Counsel

Sale 10b5-1
Shares
1,698
Price
$884.26
Value
$1,501,473
Open SEC filing

McDermott William R

Chairman & CEO

Sale 10b5-1
Shares
1,585
Price
$900.00
Value
$1,426,502
Open SEC filing

Tzitzon Nicholas

Vice Chairman

Sale 10b5-1
Shares
1,719
Price
$866.45
Value
$1,489,428
Open SEC filing

Canney Jacqueline P

Chief People & AI Enblmt. Off.

Sale 10b5-1
Shares
1,562
Price
$866.45
Value
$1,353,395
Open SEC filing

Mastantuono Gina

President and CFO

Sale 10b5-1
Shares
1,762
Price
$866.45
Value
$1,526,685
Open SEC filing

McBride Kevin Thomas

Principal Accounting Officer

Sale 10b5-1
Shares
280
Price
$851.77
Value
$238,496
Open SEC filing

Chamberlain Paul Edward

Director

Sale 10b5-1
Shares
300
Price
$860.00
Value
$258,000
Open SEC filing

Canney Jacqueline P

Chief People & AI Enblmt. Off.

Sale 10b5-1
Shares
67
Price
$860.57
Value
$57,658
Open SEC filing

Mastantuono Gina

President and CFO

Sale 10b5-1
Shares
84
Price
$860.57
Value
$72,288
Open SEC filing

Canney Jacqueline P

Chief People & AI Enblmt. Off.

Sale 10b5-1
Shares
257
Price
$878.39
Value
$225,746
Open SEC filing

Mastantuono Gina

President and CFO

Sale 10b5-1
Shares
292
Price
$878.39
Value
$256,490
Open SEC filing

Jackson Lawrence

Director

SaleAlert
Shares
134
Price
$990.85
Value
$132,773
Open SEC filing

Jackson Lawrence

Director

SaleAlert
Shares
623
Price
$990.42
Value
$617,032
Open SEC filing

“Alert” means a voluntary, unscheduled transaction according to the filing; it is not an investment recommendation. Official source: SEC EDGAR.