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SEC EDGAR · Forms 3/4/5Updated through Oct 30, 2026•133 filings

MAX

MediaAlpha, Inc.

No net buying or selling imbalance over the last 3 months

No net buyers or sellers account for the net balance. There is no cluster of three distinct buyers within 30 days. We found no CEO/CFO purchases over 12 months.

How to read this signal

Only open-market P purchases and S sales count toward the signal. Vesting, options, taxes and gifts remain in the source data but do not trigger alerts. Rule 10b5-1 trades are shown as informational.

JSON example

3-month balance

$0.00

0 buyers · 0 sellers

12-month purchases

$0.00

0 distinct insiders

12-month sales

$8,621

1 distinct insiders

Highlighted alerts

6

1 Rule 10b5-1 trades treated as informational

Buying cluster · 30 days

Fewer than three distinct buyers

CEO/CFO purchases · 12 months

No executive purchases found

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Form 4 raw → Raspberry

The value is in what we do not call a signal.

The SEC XML stores every transaction. Raspberry keeps that evidence, reads the footnotes and separates voluntary open-market activity from vesting, option exercises, gifts, tax withholding, stock purchase and dividend reinvestment plans and pre-programmed 10b5-1 trades.

100
Raw transactions
Everything returned by the filing
7
Voluntary view
P/S trades after deterministic checks
100
Administrative noise
Stored, never alerted
90
10b5-1
Shown as informational
SEC ownership XML facts
Code
S
Shares
7,273
Price
$11.63
Footnotes
7

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.665 to $11.975 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.63 to $12.12 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.53 to $11.72 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.65 to $11.98 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.62 to $12.185 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.52 to $11.73 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Raspberry interpretation
Informational — no alert

Reason: tax_withholding. The filing footnotes identify tax withholding. The trade is reported under a Rule 10b5-1 plan.

Verify in SEC EDGAR

Recent transactions

Voluntary purchases and sales; administrative noise stays hidden.

7 transactions

Nonko Eugene

Director

SaleAlert
Shares
404
Price
$10.00
Value
$4,040
Open SEC filing

Nonko Eugene

Director

SaleAlert
Shares
458
Price
$10.00
Value
$4,581
Open SEC filing

Yeh Kuanling Amy

Chief Technology Officer

Sale 10b5-1
Shares
6,000
Price
$10.20
Value
$61,172
Open SEC filing

VRABECK KATHY P

Director

PurchaseAlert
Shares
31,000
Price
$9.60
Value
$297,575
Open SEC filing

Cramer Keith

Chief Revenue Officer

SaleAlert
Shares
20,000
Price
$9.73
Value
$194,598
Open SEC filing

Cramer Keith

Chief Revenue Officer

SaleAlert
Shares
4,753
Price
$10.03
Value
$47,662
Open SEC filing

Cramer Keith

Chief Revenue Officer

SaleAlert
Shares
4,916
Price
$11.31
Value
$55,582
Open SEC filing

“Alert” means a voluntary, unscheduled transaction according to the filing; it is not an investment recommendation. Official source: SEC EDGAR.