Watson Noel Bertram
Chief Operating Officer & CFO
SaleAlert
- Shares
- 83,629
- Price
- $5.83
- Value
- $487,557
SEC EDGAR · Forms 3/4/5Updated through Oct 30, 2026•39 filings
LZ
LEGALZOOM.COM, INC.
Net sales of $3.4M over the last 3 months
2 sellers account for the net balance. There is no cluster of three distinct buyers within 30 days. We found 1 CEO/CFO purchases over 12 months.
How to read this signal
Only open-market P purchases and S sales count toward the signal. Vesting, options, taxes and gifts remain in the source data but do not trigger alerts. Rule 10b5-1 trades are shown as informational.
3-month balance
−$3,375,197
0 buyers · 2 sellers
12-month purchases
$768,988
1 distinct insiders
12-month sales
$4,227,184
2 distinct insiders
Highlighted alerts
4
12 Rule 10b5-1 trades treated as informational
Buying cluster · 30 days
Fewer than three distinct buyers
CEO/CFO purchases · 12 months
1 executive purchases found
Get LZ insider trades by API
The same filtered trades as JSON for your scripts, alerts or AI agent, for 5,500+ US companies — plus sentiment, news, financials and breakout setups. Free · every API · 1,000 requests a month · no card required.
LZ overview: breakout setup, X sentiment and insiders in one page →
Form 4 raw → Raspberry
The value is in what we do not call a signal.
The SEC XML stores every transaction. Raspberry keeps that evidence, reads the footnotes and separates voluntary open-market activity from vesting, option exercises, gifts, tax withholding, stock purchase and dividend reinvestment plans and pre-programmed 10b5-1 trades.
52
Raw transactions
Everything returned by the filing
16
Voluntary view
P/S trades after deterministic checks
36
Administrative noise
Stored, never alerted
19
10b5-1
Shown as informational
SEC ownership XML facts
- Code
- F
- Shares
- 46,749
- Price
- $5.62
- Footnotes
- 2
This transaction represents the automatic withholding of shares of the Issuer's common stock upon the vesting of restricted stock units in order to satisfy the Reporting Person's tax withholding obligations. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 9, 2025.
Raspberry interpretation
Informational — no alert
Reason: administrative_code. The trade is reported under a Rule 10b5-1 plan.
Recent transactions
Voluntary purchases and sales; administrative noise stays hidden.
Watson Noel Bertram
Chief Operating Officer & CFO
SaleAlert
- Shares
- 416,371
- Price
- $5.91
- Value
- $2,460,753
Miller Nicole
CHIEF LEGAL OFFICER
Sale 10b5-1
- Shares
- 33,479
- Price
- $5.51
- Value
- $184,469
Miller Nicole
CHIEF LEGAL OFFICER
Sale 10b5-1
- Shares
- 43,996
- Price
- $5.51
- Value
- $242,418
Miller Nicole
CHIEF LEGAL OFFICER
Sale 10b5-1
- Shares
- 19,199
- Price
- $6.58
- Value
- $126,329
Watson Noel Bertram
Chief Operating Officer & CFO
Sale 10b5-1
- Shares
- 15,000
- Price
- $6.45
- Value
- $96,776
Stibel Jeffrey M
Chief Executive Officer
PurchaseAlert
- Shares
- 125,000
- Price
- $6.15
- Value
- $768,988
Miller Nicole
CHIEF LEGAL OFFICER
Sale 10b5-1
- Shares
- 23,325
- Price
- $6.63
- Value
- $154,645
Watson Noel Bertram
Chief Operating Officer & CFO
Sale 10b5-1
- Shares
- 15,000
- Price
- $6.96
- Value
- $104,414
Miller Nicole
CHIEF LEGAL OFFICER
Sale 10b5-1
- Shares
- 23,506
- Price
- $9.63
- Value
- $226,363
Watson Noel Bertram
Chief Operating Officer & CFO
Sale 10b5-1
- Shares
- 15,000
- Price
- $9.56
- Value
- $143,462
Watson Noel Bertram
Chief Operating Officer & CFO
Sale 10b5-1
- Shares
- 27,319
- Price
- $11.07
- Value
- $302,503
Watson Noel Bertram
Chief Operating Officer & CFO
Sale 10b5-1
- Shares
- 18,136
- Price
- $11.03
- Value
- $200,094
Miller Nicole
CHIEF LEGAL OFFICER
Sale 10b5-1
- Shares
- 25,154
- Price
- $10.82
- Value
- $272,166
Watson Noel Bertram
Chief Operating Officer & CFO
Sale 10b5-1
- Shares
- 15,000
- Price
- $10.81
- Value
- $162,120
Murphy John Francis
Director
SaleAlert
- Shares
- 24,250
- Price
- $10.57
- Value
- $256,395
| Date | Insider | Transaction | Shares | Price | Value | Reading |
|---|---|---|---|---|---|---|
| Aug 21, 2026 | Watson Noel Bertram Chief Operating Officer & CFO | Sale | 83,629 | $5.83 | $487,557 | |
| Aug 20, 2026 | Watson Noel Bertram Chief Operating Officer & CFO | Sale | 416,371 | $5.91 | $2,460,753 | |
| Aug 18, 2026 | Miller Nicole CHIEF LEGAL OFFICER | Sale | 33,479 | $5.51 | $184,469 | |
| Aug 17, 2026 | Miller Nicole CHIEF LEGAL OFFICER | Sale | 43,996 | $5.51 | $242,418 | |
| May 19, 2026 | Miller Nicole CHIEF LEGAL OFFICER | Sale | 19,199 | $6.58 | $126,329 | |
| May 18, 2026 | Watson Noel Bertram Chief Operating Officer & CFO | Sale | 15,000 | $6.45 | $96,776 | |
| May 11, 2026 | Stibel Jeffrey M Chief Executive Officer | Purchase | 125,000 | $6.15 | $768,988 | |
| Feb 26, 2026 | Miller Nicole CHIEF LEGAL OFFICER | Sale | 23,325 | $6.63 | $154,645 | |
| Feb 18, 2026 | Watson Noel Bertram Chief Operating Officer & CFO | Sale | 15,000 | $6.96 | $104,414 | |
| Nov 18, 2025 | Miller Nicole CHIEF LEGAL OFFICER | Sale | 23,506 | $9.63 | $226,363 | |
| Nov 18, 2025 | Watson Noel Bertram Chief Operating Officer & CFO | Sale | 15,000 | $9.56 | $143,462 | |
| Aug 25, 2025 | Watson Noel Bertram Chief Operating Officer & CFO | Sale | 27,319 | $11.07 | $302,503 | |
| Aug 22, 2025 | Watson Noel Bertram Chief Operating Officer & CFO | Sale | 18,136 | $11.03 | $200,094 | |
| Aug 19, 2025 | Miller Nicole CHIEF LEGAL OFFICER | Sale | 25,154 | $10.82 | $272,166 | |
| Aug 18, 2025 | Watson Noel Bertram Chief Operating Officer & CFO | Sale | 15,000 | $10.81 | $162,120 | |
| Aug 12, 2025 | Murphy John Francis Director | Sale | 24,250 | $10.57 | $256,395 |
“Alert” means a voluntary, unscheduled transaction according to the filing; it is not an investment recommendation. Official source: SEC EDGAR.