Pietracci Bruno
President, Latin America OU
SaleAlert
- Shares
- 29,246
- Price
- $90.93
- Value
- $2,659,348
SEC EDGAR · Forms 3/4/5Updated through Oct 30, 2026•82 filings
KO
COCA COLA CO
Net sales of $33.6M over the last 3 months
5 sellers account for the net balance. There is no cluster of three distinct buyers within 30 days. We found no CEO/CFO purchases over 12 months.
How to read this signal
Only open-market P purchases and S sales count toward the signal. Vesting, options, taxes and gifts remain in the source data but do not trigger alerts. Rule 10b5-1 trades are shown as informational.
3-month balance
−$33,648,555
0 buyers · 5 sellers
12-month purchases
$0.00
0 distinct insiders
12-month sales
$254,800,928
11 distinct insiders
Highlighted alerts
29
15 Rule 10b5-1 trades treated as informational
Buying cluster · 30 days
Fewer than three distinct buyers
CEO/CFO purchases · 12 months
No executive purchases found
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Form 4 raw → Raspberry
The value is in what we do not call a signal.
The SEC XML stores every transaction. Raspberry keeps that evidence, reads the footnotes and separates voluntary open-market activity from vesting, option exercises, gifts, tax withholding, stock purchase and dividend reinvestment plans and pre-programmed 10b5-1 trades.
100
Raw transactions
Everything returned by the filing
44
Voluntary view
P/S trades after deterministic checks
69
Administrative noise
Stored, never alerted
38
10b5-1
Shown as informational
SEC ownership XML facts
- Code
- M
- Shares
- 29,246
- Price
- $60.28
- Footnotes
- 5
The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $90.90 to $91.10. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. Shares held by a corporation in which the reporting person and his spouse indirectly hold 100% of the economic interest and over which the reporting person has investment control. Options (with tax withholding right) granted on February 17, 2022 under The Coca-Cola Company 2014 Equity Plan. One-fourth of grant became exercisable on each of the first, second, third and fourth anniversaries of the grant date. Options (with tax withholding right) granted on February 27, 2023 under The Coca-Cola Company 2014 Equity Plan. One fourth of grant becomes exercisable on each of February 29, 2024, February 28, 2025, February 27, 2026 and February 26, 2027. Options (with tax withholding right) granted on February 28, 2024 under The Coca-Cola Company 2014 Equity Plan. One fourth of grant becomes exercisable on each of February 28, 2025, February 27, 2026, February 26, 2027 and February 29, 2028.
Recent transactions
Voluntary purchases and sales; administrative noise stays hidden.
Pietracci Bruno
President, Latin America OU
SaleAlert
- Shares
- 40,754
- Price
- $90.93
- Value
- $3,705,773
Pietracci Bruno
President, Latin America OU
SaleAlert
- Shares
- 41,365
- Price
- $90.93
- Value
- $3,761,332
QUAN NANCY
Executive Vice President
SaleAlert
- Shares
- 50,000
- Price
- $90.39
- Value
- $4,519,260
Ray Sanket
President INSWA
SaleAlert
- Shares
- 9,958
- Price
- $86.50
- Value
- $861,367
Ortega Luisa
Europe OU President
SaleAlert
- Shares
- 35,983
- Price
- $86.55
- Value
- $3,114,214
Ortega Luisa
Europe OU President
SaleAlert
- Shares
- 19,772
- Price
- $86.67
- Value
- $1,713,681
MURPHY JOHN
President and CFO
SaleAlert
- Shares
- 152,483
- Price
- $87.31
- Value
- $13,313,580
Quincey James
Chairman
Sale 10b5-1
- Shares
- 145,947
- Price
- $90.09
- Value
- $13,148,978
Quincey James
Chairman
Sale 10b5-1
- Shares
- 381,140
- Price
- $90.04
- Value
- $34,319,637
Pietracci Bruno
President, Latin America OU
Sale 10b5-1
- Shares
- 40,334
- Price
- $89.69
- Value
- $3,617,411
Pietracci Bruno
President, Latin America OU
Sale 10b5-1
- Shares
- 35,393
- Price
- $89.60
- Value
- $3,171,213
MANN JENNIFER K
Executive Vice President
Sale 10b5-1
- Shares
- 23,984
- Price
- $83.41
- Value
- $2,000,594
MANN JENNIFER K
Executive Vice President
Sale 10b5-1
- Shares
- 26,016
- Price
- $80.75
- Value
- $2,100,737
MANN JENNIFER K
Executive Vice President
Sale 10b5-1
- Shares
- 55,154
- Price
- $80.75
- Value
- $4,453,570
MANN JENNIFER K
Executive Vice President
Sale 10b5-1
- Shares
- 18,830
- Price
- $80.75
- Value
- $1,520,483
MANN JENNIFER K
Executive Vice President
Sale 10b5-1
- Shares
- 48,394
- Price
- $79.46
- Value
- $3,845,174
MANN JENNIFER K
Executive Vice President
Sale 10b5-1
- Shares
- 51,606
- Price
- $79.46
- Value
- $4,100,458
MANN JENNIFER K
Executive Vice President
Sale 10b5-1
- Shares
- 19,180
- Price
- $79.46
- Value
- $1,524,035
MANN JENNIFER K
Executive Vice President
Sale 10b5-1
- Shares
- 80,820
- Price
- $79.46
- Value
- $6,422,038
Quincey James
Chairman
Sale 10b5-1
- Shares
- 436,296
- Price
- $80.13
- Value
- $34,959,133
Quincey James
Chairman
Sale 10b5-1
- Shares
- 8,000
- Price
- $80.00
- Value
- $640,019
QUAN NANCY
Executive Vice President
SaleAlert
- Shares
- 31,625
- Price
- $80.93
- Value
- $2,559,519
Quincey James
Chairman
SaleAlert
- Shares
- 200,000
- Price
- $78.90
- Value
- $15,780,900
Douglas Monica Howard
Executive Vice President
SaleAlert
- Shares
- 23,880
- Price
- $77.37
- Value
- $1,847,686
QUAN NANCY
Executive Vice President
SaleAlert
- Shares
- 23,556
- Price
- $79.50
- Value
- $1,872,747
Quincey James
Chairman and CEO
SaleAlert
- Shares
- 250,000
- Price
- $79.14
- Value
- $19,784,750
Quincey James
Chairman and CEO
SaleAlert
- Shares
- 688
- Price
- $79.05
- Value
- $54,388
Pietracci Bruno
President, Latin America OU
SaleAlert
- Shares
- 28,765
- Price
- $79.41
- Value
- $2,284,318
MURPHY JOHN
President and CFO
SaleAlert
- Shares
- 72,449
- Price
- $80.52
- Value
- $5,833,934
Perez Beatriz R
Executive Vice President
SaleAlert
- Shares
- 21,326
- Price
- $81.00
- Value
- $1,727,406
Perez Beatriz R
Executive Vice President
SaleAlert
- Shares
- 21,326
- Price
- $80.75
- Value
- $1,722,075
Perez Beatriz R
Executive Vice President
SaleAlert
- Shares
- 15,000
- Price
- $80.60
- Value
- $1,209,000
MURPHY JOHN
President and CFO
SaleAlert
- Shares
- 99,437
- Price
- $80.42
- Value
- $7,996,535
Douglas Monica Howard
Executive Vice President
SaleAlert
- Shares
- 20,000
- Price
- $80.16
- Value
- $1,603,210
Quincey James
Chairman and CEO
Sale 10b5-1
- Shares
- 337,824
- Price
- $77.10
- Value
- $26,046,095
QUAN NANCY
Executive Vice President
SaleAlert
- Shares
- 31,625
- Price
- $71.17
- Value
- $2,250,805
ARROYO MANUEL
Executive Vice President
SaleAlert
- Shares
- 139,689
- Price
- $70.80
- Value
- $9,890,610
Braun Henrique
EVP & Chief Operating Officer
SaleAlert
- Shares
- 40,390
- Price
- $70.93
- Value
- $2,864,915
Douglas Monica Howard
Executive Vice President
SaleAlert
- Shares
- 13,548
- Price
- $69.93
- Value
- $947,464
Levchin Max R
Director
PurchaseAlert
- Shares
- 7,206
- Price
- $69.87
- Value
- $503,488
Levchin Max R
Director
PurchaseAlert
- Shares
- 4,197
- Price
- $70.31
- Value
- $295,075
Levchin Max R
Director
PurchaseAlert
- Shares
- 2,864
- Price
- $69.87
- Value
- $200,114
KOUMETTIS NIKOLAOS
Europe OU President
SaleAlert
- Shares
- 37,396
- Price
- $69.10
- Value
- $2,584,105
| Date | Insider | Transaction | Shares | Price | Value | Reading |
|---|---|---|---|---|---|---|
| Aug 20, 2026 | Pietracci Bruno President, Latin America OU | Sale | 29,246 | $90.93 | $2,659,348 | |
| Aug 20, 2026 | Pietracci Bruno President, Latin America OU | Sale | 40,754 | $90.93 | $3,705,773 | |
| Aug 20, 2026 | Pietracci Bruno President, Latin America OU | Sale | 41,365 | $90.93 | $3,761,332 | |
| Aug 19, 2026 | QUAN NANCY Executive Vice President | Sale | 50,000 | $90.39 | $4,519,260 | |
| Aug 10, 2026 | Ray Sanket President INSWA | Sale | 9,958 | $86.50 | $861,367 | |
| Aug 06, 2026 | Ortega Luisa Europe OU President | Sale | 35,983 | $86.55 | $3,114,214 | |
| Aug 06, 2026 | Ortega Luisa Europe OU President | Sale | 19,772 | $86.67 | $1,713,681 | |
| Jul 31, 2026 | MURPHY JOHN President and CFO | Sale | 152,483 | $87.31 | $13,313,580 | |
| Jul 29, 2026 | Quincey James Chairman | Sale | 145,947 | $90.09 | $13,148,978 | |
| Jul 28, 2026 | Quincey James Chairman | Sale | 381,140 | $90.04 | $34,319,637 | |
| Jul 28, 2026 | Pietracci Bruno President, Latin America OU | Sale | 40,334 | $89.69 | $3,617,411 | |
| Jul 28, 2026 | Pietracci Bruno President, Latin America OU | Sale | 35,393 | $89.60 | $3,171,213 | |
| Jun 10, 2026 | MANN JENNIFER K Executive Vice President | Sale | 23,984 | $83.41 | $2,000,594 | |
| Jun 09, 2026 | MANN JENNIFER K Executive Vice President | Sale | 26,016 | $80.75 | $2,100,737 | |
| Jun 09, 2026 | MANN JENNIFER K Executive Vice President | Sale | 55,154 | $80.75 | $4,453,570 | |
| Jun 09, 2026 | MANN JENNIFER K Executive Vice President | Sale | 18,830 | $80.75 | $1,520,483 | |
| Jun 08, 2026 | MANN JENNIFER K Executive Vice President | Sale | 48,394 | $79.46 | $3,845,174 | |
| Jun 08, 2026 | MANN JENNIFER K Executive Vice President | Sale | 51,606 | $79.46 | $4,100,458 | |
| Jun 05, 2026 | MANN JENNIFER K Executive Vice President | Sale | 19,180 | $79.46 | $1,524,035 | |
| Jun 05, 2026 | MANN JENNIFER K Executive Vice President | Sale | 80,820 | $79.46 | $6,422,038 | |
| Jun 05, 2026 | Quincey James Chairman | Sale | 436,296 | $80.13 | $34,959,133 | |
| Jun 04, 2026 | Quincey James Chairman | Sale | 8,000 | $80.00 | $640,019 | |
| May 15, 2026 | QUAN NANCY Executive Vice President | Sale | 31,625 | $80.93 | $2,559,519 | |
| May 07, 2026 | Quincey James Chairman | Sale | 200,000 | $78.90 | $15,780,900 | |
| Mar 09, 2026 | Douglas Monica Howard Executive Vice President | Sale | 23,880 | $77.37 | $1,847,686 | |
| Mar 03, 2026 | QUAN NANCY Executive Vice President | Sale | 23,556 | $79.50 | $1,872,747 | |
| Mar 03, 2026 | Quincey James Chairman and CEO | Sale | 250,000 | $79.14 | $19,784,750 | |
| Mar 03, 2026 | Quincey James Chairman and CEO | Sale | 688 | $79.05 | $54,388 | |
| Mar 03, 2026 | Pietracci Bruno President, Latin America OU | Sale | 28,765 | $79.41 | $2,284,318 | |
| Mar 02, 2026 | MURPHY JOHN President and CFO | Sale | 72,449 | $80.52 | $5,833,934 | |
| Feb 27, 2026 | Perez Beatriz R Executive Vice President | Sale | 21,326 | $81.00 | $1,727,406 | |
| Feb 26, 2026 | Perez Beatriz R Executive Vice President | Sale | 21,326 | $80.75 | $1,722,075 | |
| Feb 25, 2026 | Perez Beatriz R Executive Vice President | Sale | 15,000 | $80.60 | $1,209,000 | |
| Feb 25, 2026 | MURPHY JOHN President and CFO | Sale | 99,437 | $80.42 | $7,996,535 | |
| Feb 25, 2026 | Douglas Monica Howard Executive Vice President | Sale | 20,000 | $80.16 | $1,603,210 | |
| Feb 03, 2026 | Quincey James Chairman and CEO | Sale | 337,824 | $77.10 | $26,046,095 | |
| Nov 17, 2025 | QUAN NANCY Executive Vice President | Sale | 31,625 | $71.17 | $2,250,805 | |
| Nov 14, 2025 | ARROYO MANUEL Executive Vice President | Sale | 139,689 | $70.80 | $9,890,610 | |
| Nov 11, 2025 | Braun Henrique EVP & Chief Operating Officer | Sale | 40,390 | $70.93 | $2,864,915 | |
| Oct 24, 2025 | Douglas Monica Howard Executive Vice President | Sale | 13,548 | $69.93 | $947,464 | |
| Oct 24, 2025 | Levchin Max R Director | Purchase | 7,206 | $69.87 | $503,488 | |
| Oct 23, 2025 | Levchin Max R Director | Purchase | 4,197 | $70.31 | $295,075 | |
| Oct 23, 2025 | Levchin Max R Director | Purchase | 2,864 | $69.87 | $200,114 | |
| Aug 05, 2025 | KOUMETTIS NIKOLAOS Europe OU President | Sale | 37,396 | $69.10 | $2,584,105 |
“Alert” means a voluntary, unscheduled transaction according to the filing; it is not an investment recommendation. Official source: SEC EDGAR.