Root Jonathan R
CFO and CCO
Sale 10b5-1
- Shares
- 1,559
- Price
- $24.43
- Value
- $38,086
SEC EDGAR · Forms 3/4/5Updated through Oct 30, 2026•67 filings
HOG
HARLEY-DAVIDSON, INC.
Net purchases of $1.3M over the last 3 months
3 buyers account for the net balance. There is no cluster of three distinct buyers within 30 days. We found 2 CEO/CFO purchases over 12 months.
How to read this signal
Only open-market P purchases and S sales count toward the signal. Vesting, options, taxes and gifts remain in the source data but do not trigger alerts. Rule 10b5-1 trades are shown as informational.
3-month balance
+$1,320,068
3 buyers · 1 sellers
12-month purchases
$1,851,487
5 distinct insiders
12-month sales
$842,768
5 distinct insiders
Highlighted alerts
11
7 Rule 10b5-1 trades treated as informational
Buying cluster · 30 days
Fewer than three distinct buyers
CEO/CFO purchases · 12 months
2 executive purchases found
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Form 4 raw → Raspberry
The value is in what we do not call a signal.
The SEC XML stores every transaction. Raspberry keeps that evidence, reads the footnotes and separates voluntary open-market activity from vesting, option exercises, gifts, tax withholding, stock purchase and dividend reinvestment plans and pre-programmed 10b5-1 trades.
100
Raw transactions
Everything returned by the filing
18
Voluntary view
P/S trades after deterministic checks
85
Administrative noise
Stored, never alerted
7
10b5-1
Shown as informational
SEC ownership XML facts
- Code
- M
- Shares
- 5,168
- Price
- $0.00
- Footnotes
- 4
Granted pursuant to the Harley-Davidson, Inc. Director Stock Plan, as amended. 1-for-1 Includes shares of Common Stock acquired through automatic reinvestment of dividends. Each Stock Unit is the equivalent of one share of common stock. The shares are payable on the one year anniversary of the grant date or upon the earlier termination of service as a director.
Recent transactions
Voluntary purchases and sales; administrative noise stays hidden.
Root Jonathan R
CFO and CCO
Sale 10b5-1
- Shares
- 1,554
- Price
- $27.46
- Value
- $42,673
Littleton Gayle
CLO, CCO, CAO & Corp Sec
PurchaseAlert
- Shares
- 7,500
- Price
- $26.38
- Value
- $197,850
Starrs Artie
President & CEO
PurchaseAlert
- Shares
- 10,000
- Price
- $25.89
- Value
- $258,941
Root Jonathan R
CFO and CCO
Sale 10b5-1
- Shares
- 1,554
- Price
- $24.88
- Value
- $38,664
NOVA DANIEL J
Director
PurchaseAlert
- Shares
- 40,000
- Price
- $24.57
- Value
- $982,700
Root Jonathan R
CFO and CCO
Sale 10b5-1
- Shares
- 1,554
- Price
- $24.44
- Value
- $37,980
Root Jonathan R
CFO and CCO
Sale 10b5-1
- Shares
- 1,554
- Price
- $23.87
- Value
- $37,094
Root Jonathan R
CFO and CCO
Sale 10b5-1
- Shares
- 1,554
- Price
- $24.21
- Value
- $37,622
Krause Paul J
Chief Legal Officer
Sale 10b5-1
- Shares
- 1,564
- Price
- $26.00
- Value
- $40,664
Do Charles
Sr. Vice President, HDFSI
SaleAlert
- Shares
- 4,241
- Price
- $18.10
- Value
- $76,741
Flees Lori Ann
Director
PurchaseAlert
- Shares
- 4,000
- Price
- $18.89
- Value
- $75,546
Starrs Artie
President & CEO
PurchaseAlert
- Shares
- 15,000
- Price
- $19.10
- Value
- $286,500
Masood Rafeh
Director
PurchaseAlert
- Shares
- 2,775
- Price
- $18.00
- Value
- $49,950
FARLEY JR JAMES D
Director
SaleAlert
- Shares
- 6,454
- Price
- $18.71
- Value
- $120,780
Mansfield Luke Christopher
Chief Commercial Officer
SaleAlert
- Shares
- 11,500
- Price
- $23.21
- Value
- $266,954
Do Charles
Sr. Vice President, HDFSI
SaleAlert
- Shares
- 4,136
- Price
- $25.51
- Value
- $105,509
Masood Rafeh
Director
PurchaseAlert
- Shares
- 2,068
- Price
- $24.06
- Value
- $49,756
| Date | Insider | Transaction | Shares | Price | Value | Reading |
|---|---|---|---|---|---|---|
| Oct 01, 2026 | Root Jonathan R CFO and CCO | Sale | 1,559 | $24.43 | $38,086 | |
| Sep 01, 2026 | Root Jonathan R CFO and CCO | Sale | 1,554 | $27.46 | $42,673 | |
| Aug 11, 2026 | Littleton Gayle CLO, CCO, CAO & Corp Sec | Purchase | 7,500 | $26.38 | $197,850 | |
| Aug 10, 2026 | Starrs Artie President & CEO | Purchase | 10,000 | $25.89 | $258,941 | |
| Aug 03, 2026 | Root Jonathan R CFO and CCO | Sale | 1,554 | $24.88 | $38,664 | |
| Jul 31, 2026 | NOVA DANIEL J Director | Purchase | 40,000 | $24.57 | $982,700 | |
| Jul 01, 2026 | Root Jonathan R CFO and CCO | Sale | 1,554 | $24.44 | $37,980 | |
| Jun 01, 2026 | Root Jonathan R CFO and CCO | Sale | 1,554 | $23.87 | $37,094 | |
| May 19, 2026 | Root Jonathan R CFO and CCO | Sale | 1,554 | $24.21 | $37,622 | |
| May 11, 2026 | Krause Paul J Chief Legal Officer | Sale | 1,564 | $26.00 | $40,664 | |
| Mar 12, 2026 | Do Charles Sr. Vice President, HDFSI | Sale | 4,241 | $18.10 | $76,741 | |
| Mar 09, 2026 | Flees Lori Ann Director | Purchase | 4,000 | $18.89 | $75,546 | |
| Mar 09, 2026 | Starrs Artie President & CEO | Purchase | 15,000 | $19.10 | $286,500 | |
| Feb 27, 2026 | Masood Rafeh Director | Purchase | 2,775 | $18.00 | $49,950 | |
| Feb 25, 2026 | FARLEY JR JAMES D Director | Sale | 6,454 | $18.71 | $120,780 | |
| Nov 20, 2025 | Mansfield Luke Christopher Chief Commercial Officer | Sale | 11,500 | $23.21 | $266,954 | |
| Nov 07, 2025 | Do Charles Sr. Vice President, HDFSI | Sale | 4,136 | $25.51 | $105,509 | |
| Aug 05, 2025 | Masood Rafeh Director | Purchase | 2,068 | $24.06 | $49,756 |
“Alert” means a voluntary, unscheduled transaction according to the filing; it is not an investment recommendation. Official source: SEC EDGAR.