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SEC EDGAR · Forms 3/4/5Updated through Oct 30, 2026•67 filings

HNST

Honest Company, Inc.

Net sales of $1M over the last 3 months

4 sellers account for the net balance. There is no cluster of three distinct buyers within 30 days. We found no CEO/CFO purchases over 12 months.

How to read this signal

Only open-market P purchases and S sales count toward the signal. Vesting, options, taxes and gifts remain in the source data but do not trigger alerts. Rule 10b5-1 trades are shown as informational.

JSON example

3-month balance

−$1,032,888

0 buyers · 4 sellers

12-month purchases

$0.00

0 distinct insiders

12-month sales

$1,315,760

6 distinct insiders

Highlighted alerts

7

5 Rule 10b5-1 trades treated as informational

Buying cluster · 30 days

Fewer than three distinct buyers

CEO/CFO purchases · 12 months

No executive purchases found

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Form 4 raw → Raspberry

The value is in what we do not call a signal.

The SEC XML stores every transaction. Raspberry keeps that evidence, reads the footnotes and separates voluntary open-market activity from vesting, option exercises, gifts, tax withholding, stock purchase and dividend reinvestment plans and pre-programmed 10b5-1 trades.

74
Raw transactions
Everything returned by the filing
12
Voluntary view
P/S trades after deterministic checks
62
Administrative noise
Stored, never alerted
45
10b5-1
Shown as informational
SEC ownership XML facts
Code
S
Shares
6,403
Price
$4.99
Footnotes
2

Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs). Includes 313,431 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.

Raspberry interpretation
Informational — no alert

Reason: tax_withholding. The filing footnotes identify tax withholding. The trade is reported under a Rule 10b5-1 plan.

Verify in SEC EDGAR

Recent transactions

Voluntary purchases and sales; administrative noise stays hidden.

12 transactions

Sternweis Thomas

SVP, Enterprise Dev. & Strat.

SaleAlert
Shares
25,000
Price
$4.90
Value
$122,500
Open SEC filing

Sternweis Thomas

SVP, Enterprise Dev. & Strat.

Sale 10b5-1
Shares
25,000
Price
$5.48
Value
$137,000
Open SEC filing

von Kunssberg Etienne

SVP, Supply Chain

Sale 10b5-1
Shares
4,578
Price
$5.01
Value
$22,936
Open SEC filing

Turner Andrea

Director

SaleAlert
Shares
29,899
Price
$5.21
Value
$155,774
Open SEC filing

Turner Andrea

Director

SaleAlert
Shares
34,396
Price
$5.30
Value
$182,299
Open SEC filing

Mayle Jonathan

SVP, Customer Sales

SaleAlert
Shares
79,000
Price
$5.22
Value
$412,380
Open SEC filing

von Kunssberg Etienne

SVP, Supply Chain

SaleAlert
Shares
4,544
Price
$3.34
Value
$15,177
Open SEC filing

von Kunssberg Etienne

SVP, Supply Chain

SaleAlert
Shares
16,602
Price
$2.75
Value
$45,656
Open SEC filing

Winchell Stephen

Chief Innovation Officer

SaleAlert
Shares
73,685
Price
$2.84
Value
$209,265
Open SEC filing

Barton Katherine

Chief Growth Officer

Sale 10b5-1
Shares
5,049
Price
$2.53
Value
$12,774
Open SEC filing

Barton Katherine

Chief Growth Officer

Sale 10b5-1
Shares
4,969
Price
$3.63
Value
$18,037
Open SEC filing

Barton Katherine

Chief Growth Officer

Sale 10b5-1
Shares
6,176
Price
$3.89
Value
$24,025
Open SEC filing

“Alert” means a voluntary, unscheduled transaction according to the filing; it is not an investment recommendation. Official source: SEC EDGAR.