Taffe Norman P
President Generac Home
Sale 10b5-1
- Shares
- 150
- Price
- $220.00
- Value
- $33,000
SEC EDGAR · Forms 3/4/5Updated through Oct 30, 2026•56 filings
GNRC
GENERAC HOLDINGS INC.
Net sales of $3.7M over the last 3 months
3 sellers account for the net balance. There is no cluster of three distinct buyers within 30 days. We found no CEO/CFO purchases over 12 months.
How to read this signal
Only open-market P purchases and S sales count toward the signal. Vesting, options, taxes and gifts remain in the source data but do not trigger alerts. Rule 10b5-1 trades are shown as informational.
3-month balance
−$3,656,537
0 buyers · 3 sellers
12-month purchases
$0.00
0 distinct insiders
12-month sales
$19,440,537
4 distinct insiders
Highlighted alerts
9
41 Rule 10b5-1 trades treated as informational
Buying cluster · 30 days
Fewer than three distinct buyers
CEO/CFO purchases · 12 months
No executive purchases found
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Form 4 raw → Raspberry
The value is in what we do not call a signal.
The SEC XML stores every transaction. Raspberry keeps that evidence, reads the footnotes and separates voluntary open-market activity from vesting, option exercises, gifts, tax withholding, stock purchase and dividend reinvestment plans and pre-programmed 10b5-1 trades.
100
Raw transactions
Everything returned by the filing
50
Voluntary view
P/S trades after deterministic checks
66
Administrative noise
Stored, never alerted
60
10b5-1
Shown as informational
SEC ownership XML facts
- Code
- M
- Shares
- 150
- Price
- $119.54
- Footnotes
- 3
Adoption date of referenced 10b5-1(c) plan is: 03-06-2026 Multiple lots for the same price for this order have been combined. Grant has a graded vesting schedule. Date exercisable will vary for each vesting tranche.
Raspberry interpretation
Informational — no alert
Reason: administrative_code. The trade is reported under a Rule 10b5-1 plan.
Recent transactions
Voluntary purchases and sales; administrative noise stays hidden.
Taffe Norman P
President Generac Home
Sale 10b5-1
- Shares
- 100
- Price
- $215.46
- Value
- $21,546
Taffe Norman P
President Generac Home
Sale 10b5-1
- Shares
- 100
- Price
- $215.46
- Value
- $21,546
Taffe Norman P
President Generac Home
Sale 10b5-1
- Shares
- 200
- Price
- $215.46
- Value
- $43,092
Raabe Kyle Andrew
President, Home Power Gen.
Sale 10b5-1
- Shares
- 213
- Price
- $212.57
- Value
- $45,277
Raabe Kyle Andrew
President, Home Power Gen.
Sale 10b5-1
- Shares
- 390
- Price
- $212.57
- Value
- $82,902
Jagdfeld Aaron
Chief Executive Officer
Sale 10b5-1
- Shares
- 5,000
- Price
- $206.00
- Value
- $1,030,000
Taffe Norman P
President Generac Home
Sale 10b5-1
- Shares
- 150
- Price
- $229.50
- Value
- $34,425
Raabe Kyle Andrew
President, Home Power Gen.
Sale 10b5-1
- Shares
- 213
- Price
- $229.50
- Value
- $48,884
Raabe Kyle Andrew
President, Home Power Gen.
Sale 10b5-1
- Shares
- 390
- Price
- $229.50
- Value
- $89,505
Taffe Norman P
President Generac Home
Sale 10b5-1
- Shares
- 100
- Price
- $190.00
- Value
- $19,000
Taffe Norman P
President Generac Home
Sale 10b5-1
- Shares
- 100
- Price
- $188.27
- Value
- $18,827
Taffe Norman P
President Generac Home
Sale 10b5-1
- Shares
- 200
- Price
- $188.27
- Value
- $37,654
Jagdfeld Aaron
Chief Executive Officer
Sale 10b5-1
- Shares
- 5,000
- Price
- $182.21
- Value
- $911,050
Raabe Kyle Andrew
President, Home Power Gen.
Sale 10b5-1
- Shares
- 213
- Price
- $213.35
- Value
- $45,444
Raabe Kyle Andrew
President, Home Power Gen.
Sale 10b5-1
- Shares
- 373
- Price
- $213.35
- Value
- $79,580
Taffe Norman P
President Generac Home
Sale 10b5-1
- Shares
- 100
- Price
- $218.39
- Value
- $21,839
Taffe Norman P
President Generac Home
Sale 10b5-1
- Shares
- 150
- Price
- $220.00
- Value
- $33,000
Taffe Norman P
President Generac Home
Sale 10b5-1
- Shares
- 100
- Price
- $218.39
- Value
- $21,839
Taffe Norman P
President Generac Home
Sale 10b5-1
- Shares
- 200
- Price
- $218.39
- Value
- $43,678
Jagdfeld Aaron
Chief Executive Officer
Sale 10b5-1
- Shares
- 5,000
- Price
- $194.89
- Value
- $974,450
Taffe Norman P
President Generac Home
Sale 10b5-1
- Shares
- 100
- Price
- $256.00
- Value
- $25,600
Taffe Norman P
President Generac Home
Sale 10b5-1
- Shares
- 150
- Price
- $256.00
- Value
- $38,400
Taffe Norman P
President Generac Home
Sale 10b5-1
- Shares
- 100
- Price
- $256.00
- Value
- $25,600
Taffe Norman P
President Generac Home
Sale 10b5-1
- Shares
- 200
- Price
- $256.00
- Value
- $51,200
Jagdfeld Aaron
Chief Executive Officer
Sale 10b5-1
- Shares
- 5,000
- Price
- $288.05
- Value
- $1,440,250
Taffe Norman P
President Generac Home
Sale 10b5-1
- Shares
- 100
- Price
- $272.26
- Value
- $27,226
Taffe Norman P
President Generac Home
Sale 10b5-1
- Shares
- 150
- Price
- $272.26
- Value
- $40,839
Taffe Norman P
President Generac Home
Sale 10b5-1
- Shares
- 100
- Price
- $272.26
- Value
- $27,226
Taffe Norman P
President Generac Home
Sale 10b5-1
- Shares
- 200
- Price
- $272.26
- Value
- $54,452
Jagdfeld Aaron
Chief Executive Officer
Sale 10b5-1
- Shares
- 5,000
- Price
- $272.18
- Value
- $1,360,900
Jagdfeld Aaron
Chief Executive Officer
Sale 10b5-1
- Shares
- 5,000
- Price
- $260.02
- Value
- $1,300,100
Jagdfeld Aaron
Chief Executive Officer
Sale 10b5-1
- Shares
- 5,000
- Price
- $199.81
- Value
- $999,050
Jagdfeld Aaron
Chief Executive Officer
Sale 10b5-1
- Shares
- 5,000
- Price
- $216.95
- Value
- $1,084,750
Ragen York A.
Chief Financial Officer
SaleAlert
- Shares
- 902
- Price
- $237.28
- Value
- $214,029
Ragen York A.
Chief Financial Officer
SaleAlert
- Shares
- 12,324
- Price
- $236.57
- Value
- $2,915,496
Ragen York A.
Chief Financial Officer
SaleAlert
- Shares
- 6,167
- Price
- $235.79
- Value
- $1,454,119
Ragen York A.
Chief Financial Officer
SaleAlert
- Shares
- 924
- Price
- $234.52
- Value
- $216,696
Ragen York A.
Chief Financial Officer
SaleAlert
- Shares
- 1,500
- Price
- $233.35
- Value
- $350,018
Ragen York A.
Chief Financial Officer
SaleAlert
- Shares
- 866
- Price
- $232.42
- Value
- $201,278
Ragen York A.
Chief Financial Officer
SaleAlert
- Shares
- 1,679
- Price
- $231.20
- Value
- $388,192
Taffe Norman P
President Energy Technology
SaleAlert
- Shares
- 1,040
- Price
- $238.00
- Value
- $247,520
Taffe Norman P
President Energy Technology
SaleAlert
- Shares
- 933
- Price
- $239.13
- Value
- $223,108
Jagdfeld Aaron
Chief Executive Officer
Sale 10b5-1
- Shares
- 5,000
- Price
- $166.91
- Value
- $834,550
Jagdfeld Aaron
Chief Executive Officer
Sale 10b5-1
- Shares
- 5,000
- Price
- $137.98
- Value
- $689,900
Jagdfeld Aaron
Chief Executive Officer
Sale 10b5-1
- Shares
- 5,000
- Price
- $148.27
- Value
- $741,350
Jagdfeld Aaron
Chief Executive Officer
Sale 10b5-1
- Shares
- 5,000
- Price
- $166.43
- Value
- $832,150
Jagdfeld Aaron
Chief Executive Officer
Sale 10b5-1
- Shares
- 5,000
- Price
- $167.42
- Value
- $837,100
Jagdfeld Aaron
Chief Executive Officer
Sale 10b5-1
- Shares
- 5,000
- Price
- $181.21
- Value
- $906,050
Jagdfeld Aaron
Chief Executive Officer
Sale 10b5-1
- Shares
- 5,000
- Price
- $189.35
- Value
- $946,750
| Date | Insider | Transaction | Shares | Price | Value | Reading |
|---|---|---|---|---|---|---|
| Oct 06, 2026 | Taffe Norman P President Generac Home | Sale | 150 | $220.00 | $33,000 | |
| Oct 05, 2026 | Taffe Norman P President Generac Home | Sale | 100 | $215.46 | $21,546 | |
| Oct 05, 2026 | Taffe Norman P President Generac Home | Sale | 100 | $215.46 | $21,546 | |
| Oct 05, 2026 | Taffe Norman P President Generac Home | Sale | 200 | $215.46 | $43,092 | |
| Oct 02, 2026 | Raabe Kyle Andrew President, Home Power Gen. | Sale | 213 | $212.57 | $45,277 | |
| Oct 02, 2026 | Raabe Kyle Andrew President, Home Power Gen. | Sale | 390 | $212.57 | $82,902 | |
| Oct 01, 2026 | Jagdfeld Aaron Chief Executive Officer | Sale | 5,000 | $206.00 | $1,030,000 | |
| Sep 17, 2026 | Taffe Norman P President Generac Home | Sale | 150 | $229.50 | $34,425 | |
| Sep 17, 2026 | Raabe Kyle Andrew President, Home Power Gen. | Sale | 213 | $229.50 | $48,884 | |
| Sep 17, 2026 | Raabe Kyle Andrew President, Home Power Gen. | Sale | 390 | $229.50 | $89,505 | |
| Sep 08, 2026 | Taffe Norman P President Generac Home | Sale | 100 | $190.00 | $19,000 | |
| Sep 08, 2026 | Taffe Norman P President Generac Home | Sale | 100 | $188.27 | $18,827 | |
| Sep 08, 2026 | Taffe Norman P President Generac Home | Sale | 200 | $188.27 | $37,654 | |
| Sep 01, 2026 | Jagdfeld Aaron Chief Executive Officer | Sale | 5,000 | $182.21 | $911,050 | |
| Aug 07, 2026 | Raabe Kyle Andrew President, Home Power Gen. | Sale | 213 | $213.35 | $45,444 | |
| Aug 07, 2026 | Raabe Kyle Andrew President, Home Power Gen. | Sale | 373 | $213.35 | $79,580 | |
| Aug 05, 2026 | Taffe Norman P President Generac Home | Sale | 100 | $218.39 | $21,839 | |
| Aug 05, 2026 | Taffe Norman P President Generac Home | Sale | 150 | $220.00 | $33,000 | |
| Aug 05, 2026 | Taffe Norman P President Generac Home | Sale | 100 | $218.39 | $21,839 | |
| Aug 05, 2026 | Taffe Norman P President Generac Home | Sale | 200 | $218.39 | $43,678 | |
| Aug 03, 2026 | Jagdfeld Aaron Chief Executive Officer | Sale | 5,000 | $194.89 | $974,450 | |
| Jul 06, 2026 | Taffe Norman P President Generac Home | Sale | 100 | $256.00 | $25,600 | |
| Jul 06, 2026 | Taffe Norman P President Generac Home | Sale | 150 | $256.00 | $38,400 | |
| Jul 06, 2026 | Taffe Norman P President Generac Home | Sale | 100 | $256.00 | $25,600 | |
| Jul 06, 2026 | Taffe Norman P President Generac Home | Sale | 200 | $256.00 | $51,200 | |
| Jul 01, 2026 | Jagdfeld Aaron Chief Executive Officer | Sale | 5,000 | $288.05 | $1,440,250 | |
| Jun 05, 2026 | Taffe Norman P President Generac Home | Sale | 100 | $272.26 | $27,226 | |
| Jun 05, 2026 | Taffe Norman P President Generac Home | Sale | 150 | $272.26 | $40,839 | |
| Jun 05, 2026 | Taffe Norman P President Generac Home | Sale | 100 | $272.26 | $27,226 | |
| Jun 05, 2026 | Taffe Norman P President Generac Home | Sale | 200 | $272.26 | $54,452 | |
| Jun 01, 2026 | Jagdfeld Aaron Chief Executive Officer | Sale | 5,000 | $272.18 | $1,360,900 | |
| May 01, 2026 | Jagdfeld Aaron Chief Executive Officer | Sale | 5,000 | $260.02 | $1,300,100 | |
| Apr 01, 2026 | Jagdfeld Aaron Chief Executive Officer | Sale | 5,000 | $199.81 | $999,050 | |
| Mar 05, 2026 | Jagdfeld Aaron Chief Executive Officer | Sale | 5,000 | $216.95 | $1,084,750 | |
| Feb 25, 2026 | Ragen York A. Chief Financial Officer | Sale | 902 | $237.28 | $214,029 | |
| Feb 25, 2026 | Ragen York A. Chief Financial Officer | Sale | 12,324 | $236.57 | $2,915,496 | |
| Feb 25, 2026 | Ragen York A. Chief Financial Officer | Sale | 6,167 | $235.79 | $1,454,119 | |
| Feb 25, 2026 | Ragen York A. Chief Financial Officer | Sale | 924 | $234.52 | $216,696 | |
| Feb 25, 2026 | Ragen York A. Chief Financial Officer | Sale | 1,500 | $233.35 | $350,018 | |
| Feb 25, 2026 | Ragen York A. Chief Financial Officer | Sale | 866 | $232.42 | $201,278 | |
| Feb 25, 2026 | Ragen York A. Chief Financial Officer | Sale | 1,679 | $231.20 | $388,192 | |
| Feb 25, 2026 | Taffe Norman P President Energy Technology | Sale | 1,040 | $238.00 | $247,520 | |
| Feb 25, 2026 | Taffe Norman P President Energy Technology | Sale | 933 | $239.13 | $223,108 | |
| Feb 02, 2026 | Jagdfeld Aaron Chief Executive Officer | Sale | 5,000 | $166.91 | $834,550 | |
| Jan 02, 2026 | Jagdfeld Aaron Chief Executive Officer | Sale | 5,000 | $137.98 | $689,900 | |
| Dec 01, 2025 | Jagdfeld Aaron Chief Executive Officer | Sale | 5,000 | $148.27 | $741,350 | |
| Nov 03, 2025 | Jagdfeld Aaron Chief Executive Officer | Sale | 5,000 | $166.43 | $832,150 | |
| Oct 01, 2025 | Jagdfeld Aaron Chief Executive Officer | Sale | 5,000 | $167.42 | $837,100 | |
| Sep 02, 2025 | Jagdfeld Aaron Chief Executive Officer | Sale | 5,000 | $181.21 | $906,050 | |
| Aug 01, 2025 | Jagdfeld Aaron Chief Executive Officer | Sale | 5,000 | $189.35 | $946,750 |
“Alert” means a voluntary, unscheduled transaction according to the filing; it is not an investment recommendation. Official source: SEC EDGAR.