GEORGE WALTER N.
Director
PurchaseAlert
- Shares
- 1,000
- Price
- $64.92
- Value
- $64,920
SEC EDGAR · Forms 3/4/5Updated through Oct 30, 2026•67 filings
FRPT
Freshpet, Inc.
Net sales of $19.2M over the last 3 months
1 seller account for the net balance. There is no cluster of three distinct buyers within 30 days. We found no CEO/CFO purchases over 12 months.
How to read this signal
Only open-market P purchases and S sales count toward the signal. Vesting, options, taxes and gifts remain in the source data but do not trigger alerts. Rule 10b5-1 trades are shown as informational.
3-month balance
−$19,196,160
1 buyers · 1 sellers
12-month purchases
$572,944
6 distinct insiders
12-month sales
$37,024,832
2 distinct insiders
Highlighted alerts
21
61 Rule 10b5-1 trades treated as informational
Buying cluster · 30 days
Fewer than three distinct buyers
CEO/CFO purchases · 12 months
No executive purchases found
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Form 4 raw → Raspberry
The value is in what we do not call a signal.
The SEC XML stores every transaction. Raspberry keeps that evidence, reads the footnotes and separates voluntary open-market activity from vesting, option exercises, gifts, tax withholding, stock purchase and dividend reinvestment plans and pre-programmed 10b5-1 trades.
100
Raw transactions
Everything returned by the filing
82
Voluntary view
P/S trades after deterministic checks
65
Administrative noise
Stored, never alerted
95
10b5-1
Shown as informational
SEC ownership XML facts
- Code
- A
- Shares
- 58,245
- Price
- $0.00
- Footnotes
- 1
Consists of restricted stock units in respect of shares of Common Stock awarded to the Reporting Person under the Freshpet, Inc. 2024 Equity Incentive Plan. These restricted stock units will vest in full on June 30, 2029, subject to the Reporting Person's continued service with the Issuer.
Recent transactions
Voluntary purchases and sales; administrative noise stays hidden.
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 979
- Price
- $75.40
- Value
- $73,817
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 1,110
- Price
- $75.40
- Value
- $83,694
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 568
- Price
- $75.40
- Value
- $42,827
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 37,007
- Price
- $74.67
- Value
- $2,763,313
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 640
- Price
- $74.03
- Value
- $47,379
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 567
- Price
- $74.03
- Value
- $41,975
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 40,398
- Price
- $76.01
- Value
- $3,070,652
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 1,105
- Price
- $74.03
- Value
- $81,803
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 1,250
- Price
- $74.03
- Value
- $92,538
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 639
- Price
- $74.34
- Value
- $47,503
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 1,102
- Price
- $74.34
- Value
- $81,923
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 1,247
- Price
- $74.34
- Value
- $92,702
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 40,957
- Price
- $73.87
- Value
- $3,025,494
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 1,125
- Price
- $73.58
- Value
- $82,778
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 1,273
- Price
- $73.58
- Value
- $93,667
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 652
- Price
- $73.58
- Value
- $47,974
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 41,028
- Price
- $74.80
- Value
- $3,068,894
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 1,123
- Price
- $72.41
- Value
- $81,316
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 1,271
- Price
- $72.41
- Value
- $92,033
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 651
- Price
- $72.41
- Value
- $47,139
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 41,022
- Price
- $72.86
- Value
- $2,988,863
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 1,124
- Price
- $72.82
- Value
- $81,850
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 1,271
- Price
- $72.82
- Value
- $92,554
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 651
- Price
- $72.82
- Value
- $47,406
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 41,023
- Price
- $72.91
- Value
- $2,990,987
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 1,593
- Price
- $51.18
- Value
- $81,530
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 1,803
- Price
- $51.18
- Value
- $92,278
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 923
- Price
- $51.18
- Value
- $47,239
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 29,280
- Price
- $51.26
- Value
- $1,500,893
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 13,215
- Price
- $50.51
- Value
- $667,490
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 1,725
- Price
- $47.52
- Value
- $81,972
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 1,951
- Price
- $47.52
- Value
- $92,712
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 999
- Price
- $47.52
- Value
- $47,472
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 42,907
- Price
- $47.92
- Value
- $2,056,103
BREWSTER DARYL G
Director
PurchaseAlert
- Shares
- 211
- Price
- $47.52
- Value
- $10,027
Steeneck Craig D.
Director
PurchaseAlert
- Shares
- 2,000
- Price
- $47.83
- Value
- $95,660
MCLEVISH TIMOTHY R
Director
PurchaseAlert
- Shares
- 3,000
- Price
- $48.67
- Value
- $146,010
Biegger David
Director
PurchaseAlert
- Shares
- 138
- Price
- $51.21
- Value
- $7,067
Biegger David
Director
PurchaseAlert
- Shares
- 172
- Price
- $50.06
- Value
- $8,610
Biegger David
Director
PurchaseAlert
- Shares
- 690
- Price
- $48.50
- Value
- $33,465
Kelley Jacki Sue
Director
PurchaseAlert
- Shares
- 1,000
- Price
- $48.05
- Value
- $48,050
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 1,309
- Price
- $51.32
- Value
- $67,178
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 7,513
- Price
- $50.36
- Value
- $378,355
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 1,526
- Price
- $49.09
- Value
- $74,911
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 32,344
- Price
- $48.46
- Value
- $1,567,390
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 1,656
- Price
- $50.04
- Value
- $82,866
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 1,874
- Price
- $50.04
- Value
- $93,775
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 959
- Price
- $50.04
- Value
- $47,988
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 300
- Price
- $49.85
- Value
- $14,955
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 36,289
- Price
- $49.46
- Value
- $1,794,854
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 1,657
- Price
- $49.09
- Value
- $81,342
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 1,874
- Price
- $49.09
- Value
- $91,995
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 959
- Price
- $49.09
- Value
- $47,077
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 6,104
- Price
- $48.44
- Value
- $295,678
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 1,804
- Price
- $50.63
- Value
- $91,337
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 923
- Price
- $50.63
- Value
- $46,731
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 195
- Price
- $51.07
- Value
- $9,959
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 3,691
- Price
- $50.32
- Value
- $185,731
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 7,433
- Price
- $49.26
- Value
- $366,150
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 1,594
- Price
- $50.63
- Value
- $80,704
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 31,178
- Price
- $48.51
- Value
- $1,512,445
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 1,742
- Price
- $52.72
- Value
- $91,838
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 892
- Price
- $52.73
- Value
- $47,031
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 1,672
- Price
- $52.79
- Value
- $88,265
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 744
- Price
- $51.74
- Value
- $38,495
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 17,622
- Price
- $50.96
- Value
- $898,017
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 1,540
- Price
- $52.73
- Value
- $81,197
Cyr William B.
Chief Executive Officer
Sale 10b5-1
- Shares
- 22,290
- Price
- $49.97
- Value
- $1,113,831
GEORGE WALTER N.
Director
PurchaseAlert
- Shares
- 2,000
- Price
- $54.67
- Value
- $109,340
GEORGE WALTER N.
Director
PurchaseAlert
- Shares
- 630
- Price
- $79.04
- Value
- $49,795
Morris Scott James
President
SaleAlert
- Shares
- 5,142
- Price
- $62.33
- Value
- $320,475
Morris Scott James
President
SaleAlert
- Shares
- 982
- Price
- $55.36
- Value
- $54,364
Morris Scott James
President
SaleAlert
- Shares
- 45,331
- Price
- $55.21
- Value
- $2,502,725
Morris Scott James
President
SaleAlert
- Shares
- 16,822
- Price
- $55.19
- Value
- $928,406
Fajemirokun-Beck Olufunlayo Olurinde
Director
PurchaseAlert
- Shares
- 378
- Price
- $53.12
- Value
- $20,079
Alexander Lisa Axt
GC & Corp. Sec.
PurchaseAlert
- Shares
- 100
- Price
- $53.53
- Value
- $5,353
MCLEVISH TIMOTHY R
Director
PurchaseAlert
- Shares
- 3,500
- Price
- $56.00
- Value
- $196,000
BREWSTER DARYL G
Director
PurchaseAlert
- Shares
- 216
- Price
- $57.00
- Value
- $12,312
Kelley Jacki Sue
Director
PurchaseAlert
- Shares
- 814
- Price
- $56.50
- Value
- $45,991
GEORGE WALTER N.
Director
PurchaseAlert
- Shares
- 1,000
- Price
- $52.57
- Value
- $52,570
Kotcher Lauri Kien
Director
PurchaseAlert
- Shares
- 1,000
- Price
- $107.30
- Value
- $107,300
| Date | Insider | Transaction | Shares | Price | Value | Reading |
|---|---|---|---|---|---|---|
| Sep 14, 2026 | GEORGE WALTER N. Director | Purchase | 1,000 | $64.92 | $64,920 | |
| Aug 26, 2026 | Cyr William B. Chief Executive Officer | Sale | 979 | $75.40 | $73,817 | |
| Aug 26, 2026 | Cyr William B. Chief Executive Officer | Sale | 1,110 | $75.40 | $83,694 | |
| Aug 26, 2026 | Cyr William B. Chief Executive Officer | Sale | 568 | $75.40 | $42,827 | |
| Aug 26, 2026 | Cyr William B. Chief Executive Officer | Sale | 37,007 | $74.67 | $2,763,313 | |
| Aug 24, 2026 | Cyr William B. Chief Executive Officer | Sale | 640 | $74.03 | $47,379 | |
| Aug 24, 2026 | Cyr William B. Chief Executive Officer | Sale | 567 | $74.03 | $41,975 | |
| Aug 24, 2026 | Cyr William B. Chief Executive Officer | Sale | 40,398 | $76.01 | $3,070,652 | |
| Aug 24, 2026 | Cyr William B. Chief Executive Officer | Sale | 1,105 | $74.03 | $81,803 | |
| Aug 24, 2026 | Cyr William B. Chief Executive Officer | Sale | 1,250 | $74.03 | $92,538 | |
| Aug 21, 2026 | Cyr William B. Chief Executive Officer | Sale | 639 | $74.34 | $47,503 | |
| Aug 21, 2026 | Cyr William B. Chief Executive Officer | Sale | 1,102 | $74.34 | $81,923 | |
| Aug 21, 2026 | Cyr William B. Chief Executive Officer | Sale | 1,247 | $74.34 | $92,702 | |
| Aug 21, 2026 | Cyr William B. Chief Executive Officer | Sale | 40,957 | $73.87 | $3,025,494 | |
| Aug 19, 2026 | Cyr William B. Chief Executive Officer | Sale | 1,125 | $73.58 | $82,778 | |
| Aug 19, 2026 | Cyr William B. Chief Executive Officer | Sale | 1,273 | $73.58 | $93,667 | |
| Aug 19, 2026 | Cyr William B. Chief Executive Officer | Sale | 652 | $73.58 | $47,974 | |
| Aug 19, 2026 | Cyr William B. Chief Executive Officer | Sale | 41,028 | $74.80 | $3,068,894 | |
| Aug 17, 2026 | Cyr William B. Chief Executive Officer | Sale | 1,123 | $72.41 | $81,316 | |
| Aug 17, 2026 | Cyr William B. Chief Executive Officer | Sale | 1,271 | $72.41 | $92,033 | |
| Aug 17, 2026 | Cyr William B. Chief Executive Officer | Sale | 651 | $72.41 | $47,139 | |
| Aug 17, 2026 | Cyr William B. Chief Executive Officer | Sale | 41,022 | $72.86 | $2,988,863 | |
| Aug 14, 2026 | Cyr William B. Chief Executive Officer | Sale | 1,124 | $72.82 | $81,850 | |
| Aug 14, 2026 | Cyr William B. Chief Executive Officer | Sale | 1,271 | $72.82 | $92,554 | |
| Aug 14, 2026 | Cyr William B. Chief Executive Officer | Sale | 651 | $72.82 | $47,406 | |
| Aug 14, 2026 | Cyr William B. Chief Executive Officer | Sale | 41,023 | $72.91 | $2,990,987 | |
| May 22, 2026 | Cyr William B. Chief Executive Officer | Sale | 1,593 | $51.18 | $81,530 | |
| May 22, 2026 | Cyr William B. Chief Executive Officer | Sale | 1,803 | $51.18 | $92,278 | |
| May 22, 2026 | Cyr William B. Chief Executive Officer | Sale | 923 | $51.18 | $47,239 | |
| May 22, 2026 | Cyr William B. Chief Executive Officer | Sale | 29,280 | $51.26 | $1,500,893 | |
| May 22, 2026 | Cyr William B. Chief Executive Officer | Sale | 13,215 | $50.51 | $667,490 | |
| May 20, 2026 | Cyr William B. Chief Executive Officer | Sale | 1,725 | $47.52 | $81,972 | |
| May 20, 2026 | Cyr William B. Chief Executive Officer | Sale | 1,951 | $47.52 | $92,712 | |
| May 20, 2026 | Cyr William B. Chief Executive Officer | Sale | 999 | $47.52 | $47,472 | |
| May 20, 2026 | Cyr William B. Chief Executive Officer | Sale | 42,907 | $47.92 | $2,056,103 | |
| May 20, 2026 | BREWSTER DARYL G Director | Purchase | 211 | $47.52 | $10,027 | |
| May 20, 2026 | Steeneck Craig D. Director | Purchase | 2,000 | $47.83 | $95,660 | |
| May 18, 2026 | MCLEVISH TIMOTHY R Director | Purchase | 3,000 | $48.67 | $146,010 | |
| May 18, 2026 | Biegger David Director | Purchase | 138 | $51.21 | $7,067 | |
| May 18, 2026 | Biegger David Director | Purchase | 172 | $50.06 | $8,610 | |
| May 18, 2026 | Biegger David Director | Purchase | 690 | $48.50 | $33,465 | |
| May 18, 2026 | Kelley Jacki Sue Director | Purchase | 1,000 | $48.05 | $48,050 | |
| May 18, 2026 | Cyr William B. Chief Executive Officer | Sale | 1,309 | $51.32 | $67,178 | |
| May 18, 2026 | Cyr William B. Chief Executive Officer | Sale | 7,513 | $50.36 | $378,355 | |
| May 18, 2026 | Cyr William B. Chief Executive Officer | Sale | 1,526 | $49.09 | $74,911 | |
| May 18, 2026 | Cyr William B. Chief Executive Officer | Sale | 32,344 | $48.46 | $1,567,390 | |
| May 18, 2026 | Cyr William B. Chief Executive Officer | Sale | 1,656 | $50.04 | $82,866 | |
| May 18, 2026 | Cyr William B. Chief Executive Officer | Sale | 1,874 | $50.04 | $93,775 | |
| May 18, 2026 | Cyr William B. Chief Executive Officer | Sale | 959 | $50.04 | $47,988 | |
| May 15, 2026 | Cyr William B. Chief Executive Officer | Sale | 300 | $49.85 | $14,955 | |
| May 15, 2026 | Cyr William B. Chief Executive Officer | Sale | 36,289 | $49.46 | $1,794,854 | |
| May 15, 2026 | Cyr William B. Chief Executive Officer | Sale | 1,657 | $49.09 | $81,342 | |
| May 15, 2026 | Cyr William B. Chief Executive Officer | Sale | 1,874 | $49.09 | $91,995 | |
| May 15, 2026 | Cyr William B. Chief Executive Officer | Sale | 959 | $49.09 | $47,077 | |
| May 15, 2026 | Cyr William B. Chief Executive Officer | Sale | 6,104 | $48.44 | $295,678 | |
| May 13, 2026 | Cyr William B. Chief Executive Officer | Sale | 1,804 | $50.63 | $91,337 | |
| May 13, 2026 | Cyr William B. Chief Executive Officer | Sale | 923 | $50.63 | $46,731 | |
| May 13, 2026 | Cyr William B. Chief Executive Officer | Sale | 195 | $51.07 | $9,959 | |
| May 13, 2026 | Cyr William B. Chief Executive Officer | Sale | 3,691 | $50.32 | $185,731 | |
| May 13, 2026 | Cyr William B. Chief Executive Officer | Sale | 7,433 | $49.26 | $366,150 | |
| May 13, 2026 | Cyr William B. Chief Executive Officer | Sale | 1,594 | $50.63 | $80,704 | |
| May 13, 2026 | Cyr William B. Chief Executive Officer | Sale | 31,178 | $48.51 | $1,512,445 | |
| May 11, 2026 | Cyr William B. Chief Executive Officer | Sale | 1,742 | $52.72 | $91,838 | |
| May 11, 2026 | Cyr William B. Chief Executive Officer | Sale | 892 | $52.73 | $47,031 | |
| May 11, 2026 | Cyr William B. Chief Executive Officer | Sale | 1,672 | $52.79 | $88,265 | |
| May 11, 2026 | Cyr William B. Chief Executive Officer | Sale | 744 | $51.74 | $38,495 | |
| May 11, 2026 | Cyr William B. Chief Executive Officer | Sale | 17,622 | $50.96 | $898,017 | |
| May 11, 2026 | Cyr William B. Chief Executive Officer | Sale | 1,540 | $52.73 | $81,197 | |
| May 11, 2026 | Cyr William B. Chief Executive Officer | Sale | 22,290 | $49.97 | $1,113,831 | |
| May 08, 2026 | GEORGE WALTER N. Director | Purchase | 2,000 | $54.67 | $109,340 | |
| Feb 25, 2026 | GEORGE WALTER N. Director | Purchase | 630 | $79.04 | $49,795 | |
| Dec 05, 2025 | Morris Scott James President | Sale | 5,142 | $62.33 | $320,475 | |
| Nov 06, 2025 | Morris Scott James President | Sale | 982 | $55.36 | $54,364 | |
| Nov 06, 2025 | Morris Scott James President | Sale | 45,331 | $55.21 | $2,502,725 | |
| Nov 06, 2025 | Morris Scott James President | Sale | 16,822 | $55.19 | $928,406 | |
| Sep 15, 2025 | Fajemirokun-Beck Olufunlayo Olurinde Director | Purchase | 378 | $53.12 | $20,079 | |
| Sep 10, 2025 | Alexander Lisa Axt GC & Corp. Sec. | Purchase | 100 | $53.53 | $5,353 | |
| Sep 10, 2025 | MCLEVISH TIMOTHY R Director | Purchase | 3,500 | $56.00 | $196,000 | |
| Sep 10, 2025 | BREWSTER DARYL G Director | Purchase | 216 | $57.00 | $12,312 | |
| Sep 09, 2025 | Kelley Jacki Sue Director | Purchase | 814 | $56.50 | $45,991 | |
| Sep 08, 2025 | GEORGE WALTER N. Director | Purchase | 1,000 | $52.57 | $52,570 | |
| Feb 24, 2025 | Kotcher Lauri Kien Director | Purchase | 1,000 | $107.30 | $107,300 |
“Alert” means a voluntary, unscheduled transaction according to the filing; it is not an investment recommendation. Official source: SEC EDGAR.