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SEC EDGAR · Forms 3/4/5Updated through Oct 30, 2026•104 filings

EQH

Equitable Holdings, Inc.

Net sales of $2.5M over the last 3 months

7 sellers account for the net balance. There is no cluster of three distinct buyers within 30 days. We found no CEO/CFO purchases over 12 months.

How to read this signal

Only open-market P purchases and S sales count toward the signal. Vesting, options, taxes and gifts remain in the source data but do not trigger alerts. Rule 10b5-1 trades are shown as informational.

JSON example

3-month balance

−$2,478,022

0 buyers · 7 sellers

12-month purchases

$4,863

1 distinct insiders

12-month sales

$28,534,599

8 distinct insiders

Highlighted alerts

27

60 Rule 10b5-1 trades treated as informational

Buying cluster · 30 days

Fewer than three distinct buyers

CEO/CFO purchases · 12 months

No executive purchases found

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Form 4 raw → Raspberry

The value is in what we do not call a signal.

The SEC XML stores every transaction. Raspberry keeps that evidence, reads the footnotes and separates voluntary open-market activity from vesting, option exercises, gifts, tax withholding, stock purchase and dividend reinvestment plans and pre-programmed 10b5-1 trades.

100
Raw transactions
Everything returned by the filing
87
Voluntary view
P/S trades after deterministic checks
60
Administrative noise
Stored, never alerted
59
10b5-1
Shown as informational
SEC ownership XML facts
Code
M
Shares
9,359
Price
$21.34
Footnotes
8

The sale reported and options exercised on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 1, 2025. Total includes RSUs. This transaction was executed in multiple trades at prices ranging from $51.02 to $51.995. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. This transaction was executed in multiple trades at prices ranging from $52.02 to $53.01. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. This transaction was executed in multiple trades at prices ranging from $53.03 to $53.06. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. This transaction was executed in multiple trades at prices ranging from $51.02 to $51.89. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. This transaction was executed in multiple trades at prices ranging from $53.04 to $53.10. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. Grant of employee stock option under the Issuer's 2018 Omnibus Incentive Plan exempt under Rule 16b-3. The options vested in three installments beginning on March 1, 2019

Raspberry interpretation
Informational — no alert

Reason: administrative_code. The trade is reported under a Rule 10b5-1 plan.

Verify in SEC EDGAR

Recent transactions

Voluntary purchases and sales; administrative noise stays hidden.

87 transactions

SCOTT BERTRAM L

Director

SaleAlert
Shares
2,780
Price
$54.35
Value
$151,093
Open SEC filing

MacKay Craig C

Director

SaleAlert
Shares
2,000
Price
$54.28
Value
$108,550
Open SEC filing

Lane Nick

See Remarks

SaleAlert
Shares
14,923
Price
$53.24
Value
$794,518
Open SEC filing

Isaacs-Lowe Arlene

Director

SaleAlert
Shares
1,000
Price
$52.83
Value
$52,825
Open SEC filing

HURD JEFFREY J

Chief Operating Officer

Sale 10b5-1
Shares
300
Price
$53.06
Value
$15,919
Open SEC filing

HURD JEFFREY J

Chief Operating Officer

Sale 10b5-1
Shares
2,241
Price
$52.50
Value
$117,655
Open SEC filing

HURD JEFFREY J

Chief Operating Officer

Sale 10b5-1
Shares
2,459
Price
$51.39
Value
$126,362
Open SEC filing

HURD JEFFREY J

Chief Operating Officer

Sale 10b5-1
Shares
500
Price
$53.05
Value
$26,524
Open SEC filing

HURD JEFFREY J

Chief Operating Officer

Sale 10b5-1
Shares
4,200
Price
$52.51
Value
$220,553
Open SEC filing

HURD JEFFREY J

Chief Operating Officer

Sale 10b5-1
Shares
4,659
Price
$51.39
Value
$239,406
Open SEC filing

MacKay Craig C

Director

SaleAlert
Shares
2,200
Price
$51.37
Value
$113,003
Open SEC filing

Eckert William James IV

Chief Accounting Officer

SaleAlert
Shares
947
Price
$52.88
Value
$50,073
Open SEC filing

Stonehill Charles G.T.

Director

SaleAlert
Shares
7,500
Price
$51.54
Value
$386,555
Open SEC filing

SCOTT BERTRAM L

Director

SaleAlert
Shares
1,466
Price
$51.15
Value
$74,987
Open SEC filing

Pearson Mark

President and CEO

Sale 10b5-1
Shares
136
Price
$49.19
Value
$6,690
Open SEC filing

Pearson Mark

President and CEO

Sale 10b5-1
Shares
39,564
Price
$48.54
Value
$1,920,282
Open SEC filing

HURD JEFFREY J

Chief Operating Officer

Sale 10b5-1
Shares
4,200
Price
$49.03
Value
$205,914
Open SEC filing

HURD JEFFREY J

Chief Operating Officer

Sale 10b5-1
Shares
800
Price
$48.02
Value
$38,415
Open SEC filing

HURD JEFFREY J

Chief Operating Officer

Sale 10b5-1
Shares
7,958
Price
$49.01
Value
$390,042
Open SEC filing

HURD JEFFREY J

Chief Operating Officer

Sale 10b5-1
Shares
1,400
Price
$48.01
Value
$67,210
Open SEC filing

Pearson Mark

President and CEO

Sale 10b5-1
Shares
39,700
Price
$45.29
Value
$1,797,815
Open SEC filing

HURD JEFFREY J

Chief Operating Officer

Sale 10b5-1
Shares
5,000
Price
$45.11
Value
$225,575
Open SEC filing

HURD JEFFREY J

Chief Operating Officer

Sale 10b5-1
Shares
9,358
Price
$45.11
Value
$422,119
Open SEC filing

Eckert William James IV

Chief Accounting Officer

SaleAlert
Shares
6,200
Price
$41.83
Value
$259,346
Open SEC filing

SCOTT BERTRAM L

Director

SaleAlert
Shares
2,470
Price
$41.08
Value
$101,478
Open SEC filing

Pearson Mark

President and CEO

Sale 10b5-1
Shares
39,700
Price
$42.60
Value
$1,691,236
Open SEC filing

Eckert William James IV

Chief Accounting Officer

SaleAlert
Shares
7,300
Price
$42.49
Value
$310,141
Open SEC filing

Lane Nick

See Remarks

Sale 10b5-1
Shares
4,417
Price
$42.45
Value
$187,486
Open SEC filing

HURD JEFFREY J

Chief Operating Officer

Sale 10b5-1
Shares
5,000
Price
$42.45
Value
$212,239
Open SEC filing

HURD JEFFREY J

Chief Operating Officer

Sale 10b5-1
Shares
9,358
Price
$42.44
Value
$397,180
Open SEC filing

Pearson Mark

President and CEO

Sale 10b5-1
Shares
39,700
Price
$41.63
Value
$1,652,640
Open SEC filing

Lane Nick

See Remarks

Sale 10b5-1
Shares
10,000
Price
$40.44
Value
$404,421
Open SEC filing

HURD JEFFREY J

Chief Operating Officer

Sale 10b5-1
Shares
5,000
Price
$40.44
Value
$202,200
Open SEC filing

HURD JEFFREY J

Chief Operating Officer

Sale 10b5-1
Shares
1,049
Price
$41.06
Value
$43,069
Open SEC filing

HURD JEFFREY J

Chief Operating Officer

Sale 10b5-1
Shares
8,309
Price
$40.61
Value
$337,428
Open SEC filing

Pearson Mark

President and CEO

Sale 10b5-1
Shares
1,387
Price
$40.03
Value
$55,518
Open SEC filing

Pearson Mark

President and CEO

Sale 10b5-1
Shares
38,313
Price
$40.05
Value
$1,534,355
Open SEC filing

HURD JEFFREY J

Chief Operating Officer

Sale 10b5-1
Shares
5,000
Price
$40.00
Value
$200,000
Open SEC filing

HURD JEFFREY J

Chief Operating Officer

Sale 10b5-1
Shares
9,358
Price
$40.06
Value
$374,840
Open SEC filing

Lane Nick

See Remarks

Sale 10b5-1
Shares
10,000
Price
$40.04
Value
$400,381
Open SEC filing

Pearson Mark

President and CEO

Sale 10b5-1
Shares
39,700
Price
$45.50
Value
$1,806,350
Open SEC filing

Lane Nick

See Remarks

Sale 10b5-1
Shares
3,530
Price
$45.31
Value
$159,936
Open SEC filing

Lane Nick

See Remarks

Sale 10b5-1
Shares
6,470
Price
$44.82
Value
$289,982
Open SEC filing

Lane Nick

See Remarks

Sale 10b5-1
Shares
7,199
Price
$45.31
Value
$326,163
Open SEC filing

Lane Nick

See Remarks

Sale 10b5-1
Shares
12,801
Price
$44.81
Value
$573,569
Open SEC filing

Pearson Mark

President and CEO

Sale 10b5-1
Shares
5,862
Price
$46.77
Value
$274,166
Open SEC filing

Pearson Mark

President and CEO

Sale 10b5-1
Shares
33,838
Price
$46.11
Value
$1,560,131
Open SEC filing

Lane Nick

See Remarks

Sale 10b5-1
Shares
10,000
Price
$47.65
Value
$476,497
Open SEC filing

Lane Nick

See Remarks

Sale 10b5-1
Shares
10,000
Price
$47.65
Value
$476,516
Open SEC filing

Lane Nick

See Remarks

Sale 10b5-1
Shares
10,000
Price
$47.65
Value
$476,474
Open SEC filing

HURD JEFFREY J

Chief Operating Officer

Sale 10b5-1
Shares
6,790
Price
$47.65
Value
$323,559
Open SEC filing

Lane Nick

See Remarks

Sale 10b5-1
Shares
10,000
Price
$47.87
Value
$478,735
Open SEC filing

Lane Nick

See Remarks

Sale 10b5-1
Shares
10,000
Price
$47.87
Value
$478,714
Open SEC filing

Lane Nick

See Remarks

Sale 10b5-1
Shares
10,000
Price
$47.88
Value
$478,799
Open SEC filing

Pearson Mark

President and CEO

Sale 10b5-1
Shares
39,700
Price
$47.88
Value
$1,900,665
Open SEC filing

HURD JEFFREY J

Chief Operating Officer

Sale 10b5-1
Shares
6,790
Price
$48.35
Value
$328,322
Open SEC filing

Eckert William James IV

Chief Accounting Officer

SaleAlert
Shares
4,300
Price
$47.27
Value
$203,261
Open SEC filing

Hondal Francis

Director

PurchaseAlert
Shares
103.78
Price
$46.86
Value
$4,863
Open SEC filing

Pearson Mark

President and CEO

Sale 10b5-1
Shares
3,735
Price
$43.53
Value
$162,573
Open SEC filing

Pearson Mark

President and CEO

Sale 10b5-1
Shares
35,965
Price
$43.11
Value
$1,550,275
Open SEC filing

HURD JEFFREY J

Chief Operating Officer

Sale 10b5-1
Shares
3,000
Price
$43.88
Value
$131,635
Open SEC filing

HURD JEFFREY J

Chief Operating Officer

Sale 10b5-1
Shares
3,790
Price
$42.81
Value
$162,236
Open SEC filing

Pearson Mark

President and CEO

Sale 10b5-1
Shares
2,200
Price
$48.41
Value
$106,506
Open SEC filing

Pearson Mark

President and CEO

Sale 10b5-1
Shares
37,500
Price
$48.15
Value
$1,805,719
Open SEC filing

HURD JEFFREY J

Chief Operating Officer

Sale 10b5-1
Shares
907
Price
$49.82
Value
$45,185
Open SEC filing

HURD JEFFREY J

Chief Operating Officer

Sale 10b5-1
Shares
5,883
Price
$48.86
Value
$287,448
Open SEC filing

Raju Robin M

Chief Financial Officer

SaleAlert
Shares
36,888
Price
$54.00
Value
$1,991,952
Open SEC filing

Pearson Mark

President and CEO

Sale 10b5-1
Shares
149
Price
$54.47
Value
$8,116
Open SEC filing

Pearson Mark

President and CEO

Sale 10b5-1
Shares
39,551
Price
$54.22
Value
$2,144,641
Open SEC filing

Isaacs-Lowe Arlene

Director

SaleAlert
Shares
1,800
Price
$52.74
Value
$94,932
Open SEC filing

HURD JEFFREY J

Chief Operating Officer

Sale 10b5-1
Shares
1,100
Price
$54.24
Value
$59,666
Open SEC filing

HURD JEFFREY J

Chief Operating Officer

Sale 10b5-1
Shares
5,690
Price
$53.58
Value
$304,871
Open SEC filing

SCOTT BERTRAM L

Director

SaleAlert
Shares
2,600
Price
$51.86
Value
$134,836
Open SEC filing

Pearson Mark

President and CEO

Sale 10b5-1
Shares
509
Price
$53.60
Value
$27,282
Open SEC filing

Pearson Mark

President and CEO

Sale 10b5-1
Shares
39,191
Price
$53.04
Value
$2,078,718
Open SEC filing

HURD JEFFREY J

Chief Operating Officer

Sale 10b5-1
Shares
6,790
Price
$54.09
Value
$367,290
Open SEC filing

Hondal Francis

Director

PurchaseAlert
Shares
91.59
Price
$52.82
Value
$4,838
Open SEC filing

Hondal Francis

Director

PurchaseAlert
Shares
88.07
Price
$54.66
Value
$4,814
Open SEC filing

Hondal Francis

Director

PurchaseAlert
Shares
85.28
Price
$49.94
Value
$4,259
Open SEC filing

Hondal Francis

Director

PurchaseAlert
Shares
88.54
Price
$47.86
Value
$4,238
Open SEC filing

Hondal Francis

Director

PurchaseAlert
Shares
109.09
Price
$38.61
Value
$4,211
Open SEC filing

Hondal Francis

Director

PurchaseAlert
Shares
103.73
Price
$40.36
Value
$4,186
Open SEC filing

Hondal Francis

Director

PurchaseAlert
Shares
112.01
Price
$34.04
Value
$3,813
Open SEC filing

Hondal Francis

Director

PurchaseAlert
Shares
122.64
Price
$30.87
Value
$3,786
Open SEC filing

Hondal Francis

Director

PurchaseAlert
Shares
83.58
Price
$28.35
Value
$2,370
Open SEC filing

Hondal Francis

Director

PurchaseAlert
Shares
89.15
Price
$26.36
Value
$2,350
Open SEC filing

Hondal Francis

Director

PurchaseAlert
Shares
66.36
Price
$31.99
Value
$2,123
Open SEC filing

“Alert” means a voluntary, unscheduled transaction according to the filing; it is not an investment recommendation. Official source: SEC EDGAR.