Franks Joshua Allen
SVP, Operations
Sale 10b5-1
- Shares
- 7,926
- Price
- $110.15
- Value
- $873,072
SEC EDGAR · Forms 3/4/5Updated through Oct 30, 2026•75 filings
ELF
e.l.f. Beauty, Inc.
Net sales of $5.8M over the last 3 months
4 sellers account for the net balance. There is no cluster of three distinct buyers within 30 days. We found no CEO/CFO purchases over 12 months.
How to read this signal
Only open-market P purchases and S sales count toward the signal. Vesting, options, taxes and gifts remain in the source data but do not trigger alerts. Rule 10b5-1 trades are shown as informational.
3-month balance
−$5,840,301
0 buyers · 4 sellers
12-month purchases
$464,815
1 distinct insiders
12-month sales
$12,497,621
6 distinct insiders
Highlighted alerts
9
45 Rule 10b5-1 trades treated as informational
Buying cluster · 30 days
Fewer than three distinct buyers
CEO/CFO purchases · 12 months
No executive purchases found
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Form 4 raw → Raspberry
The value is in what we do not call a signal.
The SEC XML stores every transaction. Raspberry keeps that evidence, reads the footnotes and separates voluntary open-market activity from vesting, option exercises, gifts, tax withholding, stock purchase and dividend reinvestment plans and pre-programmed 10b5-1 trades.
100
Raw transactions
Everything returned by the filing
54
Voluntary view
P/S trades after deterministic checks
71
Administrative noise
Stored, never alerted
29
10b5-1
Shown as informational
SEC ownership XML facts
- Code
- S
- Shares
- 2,026
- Price
- $105.01
- Footnotes
- 6
Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on November 20, 2025. Includes 110,496 restricted stock units. The transaction was executed in multiple trades in prices ranging from $102.29 to $103.28, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. Shares were sold solely to satisfy tax or other government withholding obligations in connection with the exercise of the options made pursuant to the 10b5-1 trading plan. The transaction was executed in multiple trades in prices ranging from $103.30 to $104.28, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. Shares were sold solely to satisfy tax or other government withholding obligations in connection with the exercise of the options made pursuant to the 10b5-1 trading plan. The transaction was executed in multiple trades in prices ranging from $104.90 to $105.37, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. Shares were sold solely to satisfy tax or other government withholding obligations in connection with the exercise of the options made pursuant to the 10b5-1 trading plan. Fully vested.
Raspberry interpretation
Informational — no alert
Reason: tax_withholding. The filing footnotes identify tax withholding. The trade is reported under a Rule 10b5-1 plan.
Recent transactions
Voluntary purchases and sales; administrative noise stays hidden.
Franks Joshua Allen
SVP, Operations
Sale 10b5-1
- Shares
- 8,366
- Price
- $110.01
- Value
- $920,310
FIELDS MANDY J
See Remarks
Sale 10b5-1
- Shares
- 600
- Price
- $106.61
- Value
- $63,967
FIELDS MANDY J
See Remarks
Sale 10b5-1
- Shares
- 2,850
- Price
- $105.65
- Value
- $301,092
FIELDS MANDY J
See Remarks
Sale 10b5-1
- Shares
- 4,650
- Price
- $104.73
- Value
- $486,985
FIELDS MANDY J
See Remarks
Sale 10b5-1
- Shares
- 7,965
- Price
- $103.83
- Value
- $827,019
Franks Joshua Allen
SVP, Operations
Sale 10b5-1
- Shares
- 200
- Price
- $110.00
- Value
- $22,000
Franks Joshua Allen
SVP, Operations
Sale 10b5-1
- Shares
- 5,512
- Price
- $110.00
- Value
- $606,320
Franks Joshua Allen
SVP, Operations
Sale 10b5-1
- Shares
- 5,718
- Price
- $100.00
- Value
- $571,800
Levitan Lauren Cooks
Director
SaleAlert
- Shares
- 1,034
- Price
- $93.15
- Value
- $96,321
MARCHISOTTO KORY
See Remarks
Sale 10b5-1
- Shares
- 12,173
- Price
- $88.02
- Value
- $1,071,415
Hartnett Jennifer Catherine
Chief Commercial Officer
Sale 10b5-1
- Shares
- 25,357
- Price
- $80.00
- Value
- $2,028,560
AMIN TARANG
Chief Executive Officer
Sale 10b5-1
- Shares
- 2,300
- Price
- $79.74
- Value
- $183,405
AMIN TARANG
Chief Executive Officer
Sale 10b5-1
- Shares
- 25,964
- Price
- $78.96
- Value
- $2,050,040
AMIN TARANG
Chief Executive Officer
Sale 10b5-1
- Shares
- 16,100
- Price
- $78.22
- Value
- $1,259,352
AMIN TARANG
Chief Executive Officer
Sale 10b5-1
- Shares
- 1,100
- Price
- $76.76
- Value
- $84,431
AMIN TARANG
Chief Executive Officer
Sale 10b5-1
- Shares
- 600
- Price
- $75.61
- Value
- $45,363
AMIN TARANG
Chief Executive Officer
Sale 10b5-1
- Shares
- 800
- Price
- $74.26
- Value
- $59,408
AMIN TARANG
Chief Executive Officer
Sale 10b5-1
- Shares
- 3,300
- Price
- $73.59
- Value
- $242,855
Levitan Lauren Cooks
Director
SaleAlert
- Shares
- 7,714
- Price
- $56.31
- Value
- $434,376
FARRELL MATTHEW
Director
PurchaseAlert
- Shares
- 5,000
- Price
- $92.96
- Value
- $464,815
Levitan Lauren Cooks
Director
SaleAlert
- Shares
- 1,160
- Price
- $71.63
- Value
- $83,092
Levitan Lauren Cooks
Director
SaleAlert
- Shares
- 2,600
- Price
- $71.71
- Value
- $186,439
AMIN TARANG
Chief Executive Officer
Sale 10b5-1
- Shares
- 12,430
- Price
- $133.44
- Value
- $1,658,648
AMIN TARANG
Chief Executive Officer
Sale 10b5-1
- Shares
- 64,030
- Price
- $132.41
- Value
- $8,478,206
AMIN TARANG
Chief Executive Officer
Sale 10b5-1
- Shares
- 33,038
- Price
- $131.86
- Value
- $4,356,335
AMIN TARANG
Chief Executive Officer
Sale 10b5-1
- Shares
- 6,817
- Price
- $130.36
- Value
- $888,684
MARCHISOTTO KORY
See Remarks
Sale 10b5-1
- Shares
- 10,812
- Price
- $150.00
- Value
- $1,621,800
Milsten Scott
See remarks
Sale 10b5-1
- Shares
- 15,000
- Price
- $150.23
- Value
- $2,253,428
FIELDS MANDY J
See Remarks
Sale 10b5-1
- Shares
- 5,298
- Price
- $150.21
- Value
- $795,798
Franks Joshua Allen
SVP, Operations
Sale 10b5-1
- Shares
- 7,913
- Price
- $145.00
- Value
- $1,147,385
MARCHISOTTO KORY
See Remarks
Sale 10b5-1
- Shares
- 13,515
- Price
- $140.10
- Value
- $1,893,477
Milsten Scott
See remarks
Sale 10b5-1
- Shares
- 15,000
- Price
- $140.28
- Value
- $2,104,265
Hartnett Jennifer Catherine
Chief Commercial Officer
Sale 10b5-1
- Shares
- 604
- Price
- $137.50
- Value
- $83,048
Hartnett Jennifer Catherine
Chief Commercial Officer
Sale 10b5-1
- Shares
- 500
- Price
- $135.51
- Value
- $67,757
Hartnett Jennifer Catherine
Chief Commercial Officer
Sale 10b5-1
- Shares
- 200
- Price
- $134.77
- Value
- $26,954
Milsten Scott
See remarks
Sale 10b5-1
- Shares
- 2,100
- Price
- $139.00
- Value
- $291,902
Milsten Scott
See remarks
Sale 10b5-1
- Shares
- 1,006
- Price
- $137.96
- Value
- $138,788
Milsten Scott
See remarks
Sale 10b5-1
- Shares
- 1,101
- Price
- $136.52
- Value
- $150,309
Milsten Scott
See remarks
Sale 10b5-1
- Shares
- 6,753
- Price
- $135.36
- Value
- $914,063
Milsten Scott
See remarks
Sale 10b5-1
- Shares
- 30,218
- Price
- $134.58
- Value
- $4,066,621
Milsten Scott
See remarks
Sale 10b5-1
- Shares
- 8,927
- Price
- $133.48
- Value
- $1,191,539
Milsten Scott
See remarks
Sale 10b5-1
- Shares
- 5,476
- Price
- $132.54
- Value
- $725,793
FIELDS MANDY J
See Remarks
Sale 10b5-1
- Shares
- 5,001
- Price
- $139.45
- Value
- $697,380
FIELDS MANDY J
See Remarks
Sale 10b5-1
- Shares
- 6,714
- Price
- $138.81
- Value
- $931,992
FIELDS MANDY J
See Remarks
Sale 10b5-1
- Shares
- 6,301
- Price
- $137.85
- Value
- $868,580
FIELDS MANDY J
See Remarks
Sale 10b5-1
- Shares
- 9,100
- Price
- $136.78
- Value
- $1,244,741
FIELDS MANDY J
See Remarks
Sale 10b5-1
- Shares
- 8,887
- Price
- $135.62
- Value
- $1,205,220
FIELDS MANDY J
See Remarks
Sale 10b5-1
- Shares
- 11,586
- Price
- $134.46
- Value
- $1,557,840
FIELDS MANDY J
See Remarks
Sale 10b5-1
- Shares
- 8,103
- Price
- $133.77
- Value
- $1,083,927
Tait Gayle
Director
SaleAlert
- Shares
- 565
- Price
- $130.20
- Value
- $73,563
Watson Maureen C.
Director
SaleAlert
- Shares
- 785
- Price
- $128.40
- Value
- $100,793
Levitan Lauren Cooks
Director
SaleAlert
- Shares
- 1,190
- Price
- $118.84
- Value
- $141,420
Levitan Lauren Cooks
Director
SaleAlert
- Shares
- 3,440
- Price
- $118.97
- Value
- $409,257
| Date | Insider | Transaction | Shares | Price | Value | Reading |
|---|---|---|---|---|---|---|
| Oct 15, 2026 | Franks Joshua Allen SVP, Operations | Sale | 7,926 | $110.15 | $873,072 | |
| Oct 12, 2026 | Franks Joshua Allen SVP, Operations | Sale | 8,366 | $110.01 | $920,310 | |
| Sep 08, 2026 | FIELDS MANDY J See Remarks | Sale | 600 | $106.61 | $63,967 | |
| Sep 08, 2026 | FIELDS MANDY J See Remarks | Sale | 2,850 | $105.65 | $301,092 | |
| Sep 08, 2026 | FIELDS MANDY J See Remarks | Sale | 4,650 | $104.73 | $486,985 | |
| Sep 08, 2026 | FIELDS MANDY J See Remarks | Sale | 7,965 | $103.83 | $827,019 | |
| Sep 08, 2026 | Franks Joshua Allen SVP, Operations | Sale | 200 | $110.00 | $22,000 | |
| Sep 01, 2026 | Franks Joshua Allen SVP, Operations | Sale | 5,512 | $110.00 | $606,320 | |
| Aug 19, 2026 | Franks Joshua Allen SVP, Operations | Sale | 5,718 | $100.00 | $571,800 | |
| Aug 18, 2026 | Levitan Lauren Cooks Director | Sale | 1,034 | $93.15 | $96,321 | |
| Aug 04, 2026 | MARCHISOTTO KORY See Remarks | Sale | 12,173 | $88.02 | $1,071,415 | |
| Jul 01, 2026 | Hartnett Jennifer Catherine Chief Commercial Officer | Sale | 25,357 | $80.00 | $2,028,560 | |
| Jul 01, 2026 | AMIN TARANG Chief Executive Officer | Sale | 2,300 | $79.74 | $183,405 | |
| Jul 01, 2026 | AMIN TARANG Chief Executive Officer | Sale | 25,964 | $78.96 | $2,050,040 | |
| Jul 01, 2026 | AMIN TARANG Chief Executive Officer | Sale | 16,100 | $78.22 | $1,259,352 | |
| Jul 01, 2026 | AMIN TARANG Chief Executive Officer | Sale | 1,100 | $76.76 | $84,431 | |
| Jul 01, 2026 | AMIN TARANG Chief Executive Officer | Sale | 600 | $75.61 | $45,363 | |
| Jul 01, 2026 | AMIN TARANG Chief Executive Officer | Sale | 800 | $74.26 | $59,408 | |
| Jul 01, 2026 | AMIN TARANG Chief Executive Officer | Sale | 3,300 | $73.59 | $242,855 | |
| May 28, 2026 | Levitan Lauren Cooks Director | Sale | 7,714 | $56.31 | $434,376 | |
| Feb 20, 2026 | FARRELL MATTHEW Director | Purchase | 5,000 | $92.96 | $464,815 | |
| Nov 24, 2025 | Levitan Lauren Cooks Director | Sale | 1,160 | $71.63 | $83,092 | |
| Nov 24, 2025 | Levitan Lauren Cooks Director | Sale | 2,600 | $71.71 | $186,439 | |
| Oct 01, 2025 | AMIN TARANG Chief Executive Officer | Sale | 12,430 | $133.44 | $1,658,648 | |
| Oct 01, 2025 | AMIN TARANG Chief Executive Officer | Sale | 64,030 | $132.41 | $8,478,206 | |
| Oct 01, 2025 | AMIN TARANG Chief Executive Officer | Sale | 33,038 | $131.86 | $4,356,335 | |
| Oct 01, 2025 | AMIN TARANG Chief Executive Officer | Sale | 6,817 | $130.36 | $888,684 | |
| Sep 17, 2025 | MARCHISOTTO KORY See Remarks | Sale | 10,812 | $150.00 | $1,621,800 | |
| Sep 17, 2025 | Milsten Scott See remarks | Sale | 15,000 | $150.23 | $2,253,428 | |
| Sep 17, 2025 | FIELDS MANDY J See Remarks | Sale | 5,298 | $150.21 | $795,798 | |
| Sep 16, 2025 | Franks Joshua Allen SVP, Operations | Sale | 7,913 | $145.00 | $1,147,385 | |
| Sep 12, 2025 | MARCHISOTTO KORY See Remarks | Sale | 13,515 | $140.10 | $1,893,477 | |
| Sep 12, 2025 | Milsten Scott See remarks | Sale | 15,000 | $140.28 | $2,104,265 | |
| Sep 11, 2025 | Hartnett Jennifer Catherine Chief Commercial Officer | Sale | 604 | $137.50 | $83,048 | |
| Sep 11, 2025 | Hartnett Jennifer Catherine Chief Commercial Officer | Sale | 500 | $135.51 | $67,757 | |
| Sep 11, 2025 | Hartnett Jennifer Catherine Chief Commercial Officer | Sale | 200 | $134.77 | $26,954 | |
| Sep 10, 2025 | Milsten Scott See remarks | Sale | 2,100 | $139.00 | $291,902 | |
| Sep 10, 2025 | Milsten Scott See remarks | Sale | 1,006 | $137.96 | $138,788 | |
| Sep 10, 2025 | Milsten Scott See remarks | Sale | 1,101 | $136.52 | $150,309 | |
| Sep 10, 2025 | Milsten Scott See remarks | Sale | 6,753 | $135.36 | $914,063 | |
| Sep 10, 2025 | Milsten Scott See remarks | Sale | 30,218 | $134.58 | $4,066,621 | |
| Sep 10, 2025 | Milsten Scott See remarks | Sale | 8,927 | $133.48 | $1,191,539 | |
| Sep 10, 2025 | Milsten Scott See remarks | Sale | 5,476 | $132.54 | $725,793 | |
| Sep 08, 2025 | FIELDS MANDY J See Remarks | Sale | 5,001 | $139.45 | $697,380 | |
| Sep 08, 2025 | FIELDS MANDY J See Remarks | Sale | 6,714 | $138.81 | $931,992 | |
| Sep 08, 2025 | FIELDS MANDY J See Remarks | Sale | 6,301 | $137.85 | $868,580 | |
| Sep 08, 2025 | FIELDS MANDY J See Remarks | Sale | 9,100 | $136.78 | $1,244,741 | |
| Sep 08, 2025 | FIELDS MANDY J See Remarks | Sale | 8,887 | $135.62 | $1,205,220 | |
| Sep 08, 2025 | FIELDS MANDY J See Remarks | Sale | 11,586 | $134.46 | $1,557,840 | |
| Sep 08, 2025 | FIELDS MANDY J See Remarks | Sale | 8,103 | $133.77 | $1,083,927 | |
| Aug 28, 2025 | Tait Gayle Director | Sale | 565 | $130.20 | $73,563 | |
| Aug 28, 2025 | Watson Maureen C. Director | Sale | 785 | $128.40 | $100,793 | |
| Aug 14, 2025 | Levitan Lauren Cooks Director | Sale | 1,190 | $118.84 | $141,420 | |
| Aug 14, 2025 | Levitan Lauren Cooks Director | Sale | 3,440 | $118.97 | $409,257 |
“Alert” means a voluntary, unscheduled transaction according to the filing; it is not an investment recommendation. Official source: SEC EDGAR.