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SEC EDGAR · Forms 3/4/5Updated through Oct 30, 2026•60 filings

EFX

EQUIFAX INC

Net sales of $7.8M over the last 3 months

2 sellers account for the net balance. There is no cluster of three distinct buyers within 30 days. We found no CEO/CFO purchases over 12 months.

How to read this signal

Only open-market P purchases and S sales count toward the signal. Vesting, options, taxes and gifts remain in the source data but do not trigger alerts. Rule 10b5-1 trades are shown as informational.

JSON example

3-month balance

−$7,754,160

0 buyers · 2 sellers

12-month purchases

$464,928

1 distinct insiders

12-month sales

$32,786,869

4 distinct insiders

Highlighted alerts

0

57 Rule 10b5-1 trades treated as informational

Buying cluster · 30 days

Fewer than three distinct buyers

CEO/CFO purchases · 12 months

No executive purchases found

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Form 4 raw → Raspberry

The value is in what we do not call a signal.

The SEC XML stores every transaction. Raspberry keeps that evidence, reads the footnotes and separates voluntary open-market activity from vesting, option exercises, gifts, tax withholding, stock purchase and dividend reinvestment plans and pre-programmed 10b5-1 trades.

100
Raw transactions
Everything returned by the filing
57
Voluntary view
P/S trades after deterministic checks
64
Administrative noise
Stored, never alerted
51
10b5-1
Shown as informational
SEC ownership XML facts
Code
M
Shares
37,792
Price
$112.46
Footnotes
6

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 10/28/2025. Includes accrued dividend equivalent units for dividends reinvested in corresponding restricted stock units through the Company's last dividend payment date and 226 shares of common stock purchased pursuant to the Equifax Inc. 2020 Employee Stock Purchase Plan. The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $186.6698 to $187.43, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided. The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $184.9466 to $185.5977, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided. The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $181.7387 to $182.6225, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided. The option vested in three equal annual increments beginning 5/4/2019.

Raspberry interpretation
Informational — no alert

Reason: administrative_code. The trade is reported under a Rule 10b5-1 plan.

Verify in SEC EDGAR

Recent transactions

Voluntary purchases and sales; administrative noise stays hidden.

57 transactions

Begor Mark W

CEO

Sale 10b5-1
Shares
33,667
Price
$182.52
Value
$6,144,800
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
1,681
Price
$185.20
Value
$311,327
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
1,250
Price
$183.40
Value
$229,254
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
1,194
Price
$186.73
Value
$222,960
Open SEC filing

GAMBLE JOHN W JR

EVP, CFO & COO

Sale 10b5-1
Shares
4,500
Price
$187.96
Value
$845,820
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
21,543
Price
$172.00
Value
$3,705,366
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
6,200
Price
$171.26
Value
$1,061,824
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
4,112
Price
$172.79
Value
$710,512
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
2,936
Price
$173.79
Value
$510,241
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
1,300
Price
$174.91
Value
$227,386
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
600
Price
$168.47
Value
$101,085
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
600
Price
$169.86
Value
$101,915
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
500
Price
$175.85
Value
$87,926
Open SEC filing

Borton Chad M

EVP, Pres Workforce Solutions

Sale 10b5-1
Shares
2,455
Price
$173.89
Value
$426,900
Open SEC filing

GAMBLE JOHN W JR

EVP, CFO & COO

Sale 10b5-1
Shares
3,500
Price
$176.54
Value
$617,890
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
20,471
Price
$172.46
Value
$3,530,459
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
10,944
Price
$171.57
Value
$1,877,630
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
4,659
Price
$173.39
Value
$807,807
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
1,717
Price
$174.32
Value
$299,313
Open SEC filing

GAMBLE JOHN W JR

EVP, CFO & COO

Sale 10b5-1
Shares
4,500
Price
$195.72
Value
$880,740
Open SEC filing

Mao Cecilia

EVP, Chief Product Officer

Purchase 10b5-1
Shares
2,400
Price
$193.72
Value
$464,928
Open SEC filing

Borton Chad M

EVP, Pres Workforce Solutions

Sale 10b5-1
Shares
2,535
Price
$191.50
Value
$485,453
Open SEC filing

Farshchi Jamil

EVP, Chief Technology Officer

Sale 10b5-1
Shares
1,167
Price
$199.87
Value
$233,248
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
829
Price
$199.00
Value
$164,972
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
445
Price
$196.43
Value
$87,410
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
364
Price
$195.40
Value
$71,125
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
331
Price
$194.22
Value
$64,287
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
227
Price
$192.89
Value
$43,785
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
213
Price
$203.76
Value
$43,401
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
201
Price
$197.79
Value
$39,756
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
18,352
Price
$202.15
Value
$3,709,939
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
11,000
Price
$203.08
Value
$2,233,871
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
4,057
Price
$201.26
Value
$816,522
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
1,772
Price
$200.03
Value
$354,452
Open SEC filing

Farshchi Jamil

EVP, Chief Technology Officer

Sale 10b5-1
Shares
6,213
Price
$195.81
Value
$1,216,568
Open SEC filing

GAMBLE JOHN W JR

EVP, CFO & COO

Sale 10b5-1
Shares
2,500
Price
$208.37
Value
$520,925
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
37
Price
$233.95
Value
$8,656
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
6,943
Price
$232.19
Value
$1,612,086
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
6,639
Price
$230.18
Value
$1,528,192
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
6,227
Price
$229.20
Value
$1,427,255
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
4,015
Price
$233.01
Value
$935,549
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
3,757
Price
$231.46
Value
$869,590
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
204
Price
$235.22
Value
$47,985
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
174
Price
$233.88
Value
$40,694
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
5,872
Price
$230.16
Value
$1,351,500
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
5,274
Price
$232.27
Value
$1,224,994
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
3,995
Price
$229.12
Value
$915,337
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
3,331
Price
$231.59
Value
$771,439
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
2,801
Price
$233.12
Value
$652,979
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
76
Price
$234.93
Value
$17,855
Open SEC filing

Farshchi Jamil

EVP, Chief Technology Officer

Sale 10b5-1
Shares
4,925
Price
$238.94
Value
$1,176,780
Open SEC filing

GAMBLE JOHN W JR

EVP, CFO & COO

Sale 10b5-1
Shares
3,000
Price
$247.35
Value
$742,050
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
19,841
Price
$240.95
Value
$4,780,614
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
17,731
Price
$241.87
Value
$4,288,620
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
9,497
Price
$242.70
Value
$2,304,935
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
831
Price
$243.90
Value
$202,684
Open SEC filing

Begor Mark W

CEO

Sale 10b5-1
Shares
364
Price
$244.95
Value
$89,161
Open SEC filing