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SEC EDGAR · Forms 3/4/5Updated through Oct 30, 2026•63 filings

DSP

Viant Technology Inc.

Net sales of $1M over the last 3 months

1 seller account for the net balance. There is no cluster of three distinct buyers within 30 days. We found no CEO/CFO purchases over 12 months.

How to read this signal

Only open-market P purchases and S sales count toward the signal. Vesting, options, taxes and gifts remain in the source data but do not trigger alerts. Rule 10b5-1 trades are shown as informational.

JSON example

3-month balance

−$1,020,593

0 buyers · 1 sellers

12-month purchases

$0.00

0 distinct insiders

12-month sales

$8,676,228

5 distinct insiders

Highlighted alerts

2

94 Rule 10b5-1 trades treated as informational

Buying cluster · 30 days

Fewer than three distinct buyers

CEO/CFO purchases · 12 months

No executive purchases found

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Form 4 raw → Raspberry

The value is in what we do not call a signal.

The SEC XML stores every transaction. Raspberry keeps that evidence, reads the footnotes and separates voluntary open-market activity from vesting, option exercises, gifts, tax withholding, stock purchase and dividend reinvestment plans and pre-programmed 10b5-1 trades.

100
Raw transactions
Everything returned by the filing
96
Voluntary view
P/S trades after deterministic checks
53
Administrative noise
Stored, never alerted
55
10b5-1
Shown as informational
SEC ownership XML facts
Code
S
Shares
25,376
Price
$11.10
Footnotes
1

Shares were sold in a transaction instituted by the Issuer on the Reporting Person's behalf to cover estimated taxes associated with the vesting and settlement of restricted stock units.

Raspberry interpretation
Informational — no alert

Reason: tax_withholding. The filing footnotes identify tax withholding.

Verify in SEC EDGAR

Recent transactions

Voluntary purchases and sales; administrative noise stays hidden.

96 transactions

MADDEN LARRY

Chief Financial Officer

Sale 10b5-1
Shares
20,711
Price
$13.14
Value
$272,060
Open SEC filing

MADDEN LARRY

Chief Financial Officer

Sale 10b5-1
Shares
14,602
Price
$12.10
Value
$176,735
Open SEC filing

MADDEN LARRY

Chief Financial Officer

Sale 10b5-1
Shares
17,042
Price
$12.52
Value
$213,284
Open SEC filing

MADDEN LARRY

Chief Financial Officer

Sale 10b5-1
Shares
1,431
Price
$13.68
Value
$19,570
Open SEC filing

MADDEN LARRY

Chief Financial Officer

Sale 10b5-1
Shares
26,020
Price
$13.03
Value
$338,944
Open SEC filing

Capital V LLC

10% owner

Sale 10b5-1
Shares
12,912
Price
$10.47
Value
$135,194
Open SEC filing

Vanderhook Christopher

Chief Operating Officer

Sale 10b5-1
Shares
4,304
Price
$10.47
Value
$45,065
Open SEC filing

Vanderhook Timothy

CEO and Chairman

Sale 10b5-1
Shares
4,304
Price
$10.47
Value
$45,065
Open SEC filing

MADDEN LARRY

Chief Financial Officer

Sale 10b5-1
Shares
2,814
Price
$10.69
Value
$30,070
Open SEC filing

Capital V LLC

10% owner

Sale 10b5-1
Shares
15,000
Price
$11.03
Value
$165,519
Open SEC filing

Vanderhook Christopher

Chief Operating Officer

Sale 10b5-1
Shares
5,000
Price
$11.03
Value
$55,173
Open SEC filing

Vanderhook Timothy

CEO and Chairman

Sale 10b5-1
Shares
5,000
Price
$11.03
Value
$55,173
Open SEC filing

Capital V LLC

10% owner

Sale 10b5-1
Shares
9,588
Price
$11.70
Value
$112,220
Open SEC filing

Vanderhook Christopher

Chief Operating Officer

Sale 10b5-1
Shares
3,196
Price
$11.70
Value
$37,407
Open SEC filing

Vanderhook Timothy

CEO and Chairman

Sale 10b5-1
Shares
3,196
Price
$11.70
Value
$37,407
Open SEC filing

MADDEN LARRY

Chief Financial Officer

Sale 10b5-1
Shares
11,273
Price
$12.69
Value
$143,110
Open SEC filing

MADDEN LARRY

Chief Financial Officer

Sale 10b5-1
Shares
9,149
Price
$12.86
Value
$117,664
Open SEC filing

MADDEN LARRY

Chief Financial Officer

Sale 10b5-1
Shares
10,097
Price
$12.78
Value
$128,999
Open SEC filing

Capital V LLC

10% owner

Sale 10b5-1
Shares
7,500
Price
$10.96
Value
$82,235
Open SEC filing

Vanderhook Christopher

Chief Operating Officer

Sale 10b5-1
Shares
2,500
Price
$10.96
Value
$27,412
Open SEC filing

Vanderhook Timothy

CEO and Chairman

Sale 10b5-1
Shares
2,500
Price
$10.96
Value
$27,412
Open SEC filing

Capital V LLC

10% owner

Sale 10b5-1
Shares
15,000
Price
$11.09
Value
$166,326
Open SEC filing

Vanderhook Christopher

Chief Operating Officer

Sale 10b5-1
Shares
5,000
Price
$11.09
Value
$55,442
Open SEC filing

Vanderhook Timothy

CEO and Chairman

Sale 10b5-1
Shares
5,000
Price
$11.09
Value
$55,442
Open SEC filing

Capital V LLC

10% owner

Sale 10b5-1
Shares
15,000
Price
$11.17
Value
$167,571
Open SEC filing

Vanderhook Christopher

Chief Operating Officer

Sale 10b5-1
Shares
5,000
Price
$11.17
Value
$55,857
Open SEC filing

Vanderhook Timothy

CEO and Chairman

Sale 10b5-1
Shares
5,000
Price
$11.17
Value
$55,857
Open SEC filing

VALDES MAX O

Director

SaleAlert
Shares
3,386
Price
$11.97
Value
$40,527
Open SEC filing

VALDES MAX O

Director

SaleAlert
Shares
3,300
Price
$12.10
Value
$39,930
Open SEC filing

MADDEN LARRY

Chief Financial Officer

Sale 10b5-1
Shares
14,670
Price
$12.10
Value
$177,479
Open SEC filing

MADDEN LARRY

Chief Financial Officer

Sale 10b5-1
Shares
18,663
Price
$12.24
Value
$228,484
Open SEC filing

Vanderhook Christopher

Chief Operating Officer

Sale 10b5-1
Shares
2,500
Price
$10.79
Value
$26,971
Open SEC filing

Vanderhook Timothy

CEO and Chairman

Sale 10b5-1
Shares
2,500
Price
$10.79
Value
$26,971
Open SEC filing

Capital V LLC

10% owner

Sale 10b5-1
Shares
7,500
Price
$10.79
Value
$80,914
Open SEC filing

Vanderhook Christopher

Chief Operating Officer

Sale 10b5-1
Shares
5,000
Price
$10.60
Value
$52,978
Open SEC filing

Vanderhook Timothy

CEO and Chairman

Sale 10b5-1
Shares
5,000
Price
$10.60
Value
$52,978
Open SEC filing

Capital V LLC

10% owner

Sale 10b5-1
Shares
15,000
Price
$10.60
Value
$158,934
Open SEC filing

Vanderhook Christopher

Chief Operating Officer

Sale 10b5-1
Shares
5,000
Price
$10.89
Value
$54,436
Open SEC filing

Vanderhook Timothy

CEO and Chairman

Sale 10b5-1
Shares
5,000
Price
$10.89
Value
$54,436
Open SEC filing

Capital V LLC

10% owner

Sale 10b5-1
Shares
15,000
Price
$10.89
Value
$163,308
Open SEC filing

MADDEN LARRY

Chief Financial Officer

Sale 10b5-1
Shares
3,471
Price
$11.95
Value
$41,463
Open SEC filing

MADDEN LARRY

Chief Financial Officer

Sale 10b5-1
Shares
13,826
Price
$11.29
Value
$156,105
Open SEC filing

MADDEN LARRY

Chief Financial Officer

Sale 10b5-1
Shares
18,538
Price
$11.85
Value
$219,672
Open SEC filing

MADDEN LARRY

Chief Financial Officer

Sale 10b5-1
Shares
12,782
Price
$10.16
Value
$129,882
Open SEC filing

Capital V LLC

10% owner

Sale 10b5-1
Shares
8,389
Price
$10.74
Value
$90,128
Open SEC filing

Vanderhook Christopher

Chief Operating Officer

Sale 10b5-1
Shares
2,796
Price
$10.74
Value
$30,039
Open SEC filing

Vanderhook Timothy

CEO and Chairman

Sale 10b5-1
Shares
2,796
Price
$10.74
Value
$30,039
Open SEC filing

MADDEN LARRY

Chief Financial Officer

Sale 10b5-1
Shares
13,263
Price
$10.74
Value
$142,427
Open SEC filing

Capital V LLC

10% owner

Sale 10b5-1
Shares
14,111
Price
$10.91
Value
$154,017
Open SEC filing

Vanderhook Christopher

Chief Operating Officer

Sale 10b5-1
Shares
4,704
Price
$10.91
Value
$51,343
Open SEC filing

Vanderhook Timothy

CEO and Chairman

Sale 10b5-1
Shares
4,704
Price
$10.91
Value
$51,343
Open SEC filing

MADDEN LARRY

Chief Financial Officer

Sale 10b5-1
Shares
13,283
Price
$10.91
Value
$144,929
Open SEC filing

Capital V LLC

10% owner

Sale 10b5-1
Shares
15,000
Price
$11.12
Value
$166,797
Open SEC filing

Vanderhook Christopher

Chief Operating Officer

Sale 10b5-1
Shares
5,000
Price
$11.12
Value
$55,599
Open SEC filing

Vanderhook Timothy

CEO and Chairman

Sale 10b5-1
Shares
5,000
Price
$11.12
Value
$55,599
Open SEC filing

MADDEN LARRY

Chief Financial Officer

Sale 10b5-1
Shares
7,297
Price
$11.31
Value
$82,517
Open SEC filing

MADDEN LARRY

Chief Financial Officer

Sale 10b5-1
Shares
10,131
Price
$10.94
Value
$110,881
Open SEC filing

MADDEN LARRY

Chief Financial Officer

Sale 10b5-1
Shares
7,410
Price
$11.27
Value
$83,537
Open SEC filing

Capital V LLC

10% owner

Sale 10b5-1
Shares
8,760
Price
$11.42
Value
$100,065
Open SEC filing

Vanderhook Christopher

Chief Operating Officer

Sale 10b5-1
Shares
2,920
Price
$11.42
Value
$33,355
Open SEC filing

Vanderhook Timothy

CEO and Chairman

Sale 10b5-1
Shares
2,920
Price
$11.42
Value
$33,355
Open SEC filing

Capital V LLC

10% owner

Sale 10b5-1
Shares
15,000
Price
$12.00
Value
$179,979
Open SEC filing

Vanderhook Christopher

Chief Operating Officer

Sale 10b5-1
Shares
5,000
Price
$12.00
Value
$59,993
Open SEC filing

Vanderhook Timothy

CEO and Chairman

Sale 10b5-1
Shares
5,000
Price
$12.00
Value
$59,993
Open SEC filing

Capital V LLC

10% owner

Sale 10b5-1
Shares
15,000
Price
$11.80
Value
$176,939
Open SEC filing

Vanderhook Christopher

Chief Operating Officer

Sale 10b5-1
Shares
5,000
Price
$11.80
Value
$58,980
Open SEC filing

Vanderhook Timothy

CEO and Chairman

Sale 10b5-1
Shares
5,000
Price
$11.80
Value
$58,980
Open SEC filing

MADDEN LARRY

Chief Financial Officer

Sale 10b5-1
Shares
1,658
Price
$13.03
Value
$21,607
Open SEC filing

Capital V LLC

10% owner

Sale 10b5-1
Shares
9,836
Price
$9.17
Value
$90,214
Open SEC filing

Vanderhook Christopher

Chief Operating Officer

Sale 10b5-1
Shares
3,279
Price
$9.17
Value
$30,074
Open SEC filing

Vanderhook Timothy

CEO and Chairman

Sale 10b5-1
Shares
3,279
Price
$9.17
Value
$30,074
Open SEC filing

Capital V LLC

10% owner

Sale 10b5-1
Shares
14,167
Price
$9.19
Value
$130,128
Open SEC filing

Vanderhook Christopher

Chief Operating Officer

Sale 10b5-1
Shares
4,722
Price
$9.19
Value
$43,373
Open SEC filing

Vanderhook Timothy

CEO and Chairman

Sale 10b5-1
Shares
4,722
Price
$9.19
Value
$43,373
Open SEC filing

Capital V LLC

10% owner

Sale 10b5-1
Shares
12,237
Price
$9.26
Value
$113,370
Open SEC filing

Vanderhook Christopher

Chief Operating Officer

Sale 10b5-1
Shares
4,079
Price
$9.26
Value
$37,790
Open SEC filing

Vanderhook Timothy

CEO and Chairman

Sale 10b5-1
Shares
4,079
Price
$9.26
Value
$37,790
Open SEC filing

Capital V LLC

10% owner

Sale 10b5-1
Shares
7,722
Price
$12.87
Value
$99,395
Open SEC filing

Vanderhook Christopher

Chief Operating Officer

Sale 10b5-1
Shares
2,574
Price
$12.87
Value
$33,132
Open SEC filing

Vanderhook Timothy

CEO and Chairman

Sale 10b5-1
Shares
2,574
Price
$12.87
Value
$33,132
Open SEC filing

MADDEN LARRY

Chief Financial Officer

Sale 10b5-1
Shares
4,224
Price
$13.09
Value
$55,286
Open SEC filing

Capital V LLC

10% owner

Sale 10b5-1
Shares
14,778
Price
$12.24
Value
$180,890
Open SEC filing

Vanderhook Christopher

Chief Operating Officer

Sale 10b5-1
Shares
4,926
Price
$12.24
Value
$60,297
Open SEC filing

Vanderhook Timothy

CEO and Chairman

Sale 10b5-1
Shares
4,926
Price
$12.24
Value
$60,297
Open SEC filing

Capital V LLC

10% owner

Sale 10b5-1
Shares
15,000
Price
$11.94
Value
$179,105
Open SEC filing

Vanderhook Christopher

Chief Operating Officer

Sale 10b5-1
Shares
5,000
Price
$11.94
Value
$59,702
Open SEC filing

Vanderhook Timothy

CEO and Chairman

Sale 10b5-1
Shares
5,000
Price
$11.94
Value
$59,702
Open SEC filing

Capital V LLC

10% owner

Sale 10b5-1
Shares
7,500
Price
$11.79
Value
$88,425
Open SEC filing

Vanderhook Christopher

Chief Operating Officer

Sale 10b5-1
Shares
2,500
Price
$11.79
Value
$29,475
Open SEC filing

Vanderhook Timothy

CEO and Chairman

Sale 10b5-1
Shares
2,500
Price
$11.79
Value
$29,475
Open SEC filing

Capital V LLC

10% owner

Sale 10b5-1
Shares
15,000
Price
$11.93
Value
$178,920
Open SEC filing

Vanderhook Christopher

Chief Operating Officer

Sale 10b5-1
Shares
5,000
Price
$11.93
Value
$59,640
Open SEC filing

Vanderhook Timothy

CEO and Chairman

Sale 10b5-1
Shares
5,000
Price
$11.93
Value
$59,640
Open SEC filing

Capital V LLC

10% owner

Sale 10b5-1
Shares
15,000
Price
$11.74
Value
$176,049
Open SEC filing

Vanderhook Christopher

Chief Operating Officer

Sale 10b5-1
Shares
5,000
Price
$11.74
Value
$58,683
Open SEC filing

Vanderhook Timothy

CEO and Chairman

Sale 10b5-1
Shares
5,000
Price
$11.74
Value
$58,683
Open SEC filing

“Alert” means a voluntary, unscheduled transaction according to the filing; it is not an investment recommendation. Official source: SEC EDGAR.