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SEC EDGAR · Forms 3/4/5Updated through Oct 30, 2026•21 filings

DRCT

Direct Digital Holdings, Inc.

Net sales of $4.3K over the last 3 months

1 seller account for the net balance. There is no cluster of three distinct buyers within 30 days. We found no CEO/CFO purchases over 12 months.

How to read this signal

Only open-market P purchases and S sales count toward the signal. Vesting, options, taxes and gifts remain in the source data but do not trigger alerts. Rule 10b5-1 trades are shown as informational.

JSON example

3-month balance

−$4,316

0 buyers · 1 sellers

12-month purchases

$0.00

0 distinct insiders

12-month sales

$117,115

2 distinct insiders

Highlighted alerts

9

4 Rule 10b5-1 trades treated as informational

Buying cluster · 30 days

Fewer than three distinct buyers

CEO/CFO purchases · 12 months

No executive purchases found

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Form 4 raw → Raspberry

The value is in what we do not call a signal.

The SEC XML stores every transaction. Raspberry keeps that evidence, reads the footnotes and separates voluntary open-market activity from vesting, option exercises, gifts, tax withholding, stock purchase and dividend reinvestment plans and pre-programmed 10b5-1 trades.

100
Raw transactions
Everything returned by the filing
13
Voluntary view
P/S trades after deterministic checks
79
Administrative noise
Stored, never alerted
11
10b5-1
Shown as informational
SEC ownership XML facts
Code
S
Shares
25
Price
$2.91
Footnotes
10

On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with the January Reverse Stock Split, the "Reverse Stock Splits"). The shares acquired reported in connection with this transaction have been adjusted to reflect the April Reverse Stock Split. Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis. The Amount of Securities Beneficially Owned Following Reported Transactions has been adjusted to reflect the Reverse Stock Splits. Represents shares sold solely to satisfy tax liabilities associated with the reported vesting of restricted stock units for 34 shares. Represents shares sold solely to satisfy tax liabilities associated with the reported vesting of restricted stock units for 159 shares. Represents shares sold solely to satisfy tax liabilities associated with the reported vesting of restricted stock units for 37 shares. On January 16, 2023, the reporting person was granted 98 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33 percent of the restricted stock units vested on January 16, 2024, an additional 33 percent vested on January 16, 2025, and the remaining balance of 34 percent of the restricted stock units vested on January 16, 2026. This grant was previously reported as covering 21,739 restricted stock units, but was adjusted to reflect the Reverse Stock Splits. On January 24, 2025, the reporting person was granted 90 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026. This grant was previously reported as covering 20,000 restricted stock units, but was adjusted to reflect the Reverse Stock Splits. On June 9, 2025, the reporting person was granted 159 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on June 9, 2026. This grant was previously reported as covering 35,000 restricted stock units, but was adjusted to reflect the Reverse Stock Splits. On June 12, 2023, the reporting person was granted 111 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33 percent of the restricted stock units vested on June 12, 2024, an additional 33 percent vested on June 12, 2025, and the remaining balance of 34 percent of the restricted stock units vested on June 12, 2026. This grant was previously reported as covering 24,615 restricted stock units, but was adjusted to reflect the Reverse Stock Splits.

Raspberry interpretation
Informational — no alert

Reason: tax_withholding. The filing footnotes identify tax withholding.

Verify in SEC EDGAR

Recent transactions

Voluntary purchases and sales; administrative noise stays hidden.

13 transactions

Walker Mark D

Chairman and CEO

SaleAlert
Shares
500
Price
$1.90
Value
$950.00
Open SEC filing

Walker Mark D

Chairman and CEO

SaleAlert
Shares
1,636
Price
$2.06
Value
$3,366
Open SEC filing

Walker Mark D

Chairman and CEO

Sale 10b5-1
Shares
1,363
Price
$2.80
Value
$3,816
Open SEC filing

Walker Mark D

Chairman and CEO

SaleAlert
Shares
245,008
Price
$0.21
Value
$51,452
Open SEC filing

SMITH W KEITH

President

SaleAlert
Shares
100,000
Price
$0.21
Value
$21,000
Open SEC filing

Walker Mark D

Chairman and CEO

SaleAlert
Shares
27,492
Price
$0.37
Value
$10,172
Open SEC filing

SMITH W KEITH

President

SaleAlert
Shares
71,242
Price
$0.37
Value
$26,360
Open SEC filing

Walker Mark D

Chairman and CEO

SaleAlert
Shares
23,000
Price
$0.39
Value
$8,970
Open SEC filing

Walker Mark D

Chairman and CEO

SaleAlert
Shares
24,313
Price
$0.39
Value
$9,482
Open SEC filing

Walker Mark D

Chairman and CEO

SaleAlert
Shares
22,369
Price
$0.41
Value
$9,171
Open SEC filing

SMITH W KEITH

President

Sale 10b5-1
Shares
8,050
Price
$0.54
Value
$4,347
Open SEC filing

SMITH W KEITH

President

Sale 10b5-1
Shares
8,900
Price
$0.53
Value
$4,717
Open SEC filing

SMITH W KEITH

President

Sale 10b5-1
Shares
15,800
Price
$0.53
Value
$8,374
Open SEC filing

“Alert” means a voluntary, unscheduled transaction according to the filing; it is not an investment recommendation. Official source: SEC EDGAR.