WOODFORD BRENT
EVP, Control, Fin Plan & Tax
Sale 10b5-1
- Shares
- 2,856
- Price
- $111.68
- Value
- $318,958
SEC EDGAR · Forms 3/4/5Updated through Oct 30, 2026•92 filings
DIS
Walt Disney Co
Net sales of $2.2M over the last 3 months
2 sellers account for the net balance. There is no cluster of three distinct buyers within 30 days. We found no CEO/CFO purchases over 12 months.
How to read this signal
Only open-market P purchases and S sales count toward the signal. Vesting, options, taxes and gifts remain in the source data but do not trigger alerts. Rule 10b5-1 trades are shown as informational.
3-month balance
−$2,232,127
0 buyers · 2 sellers
12-month purchases
$2,112,733
2 distinct insiders
12-month sales
$2,791,183
3 distinct insiders
Highlighted alerts
3
7 Rule 10b5-1 trades treated as informational
Buying cluster · 30 days
Fewer than three distinct buyers
CEO/CFO purchases · 12 months
No executive purchases found
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Form 4 raw → Raspberry
The value is in what we do not call a signal.
The SEC XML stores every transaction. Raspberry keeps that evidence, reads the footnotes and separates voluntary open-market activity from vesting, option exercises, gifts, tax withholding, stock purchase and dividend reinvestment plans and pre-programmed 10b5-1 trades.
100
Raw transactions
Everything returned by the filing
10
Voluntary view
P/S trades after deterministic checks
91
Administrative noise
Stored, never alerted
13
10b5-1
Shown as informational
SEC ownership XML facts
- Code
- M
- Shares
- 2,856
- Price
- $111.58
- Footnotes
- 3
The transaction reported on this Form 4 was made pursuant to a contract, instruction, or written plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) previously adopted by the reporting person on February 24, 2026. Shares held in The Walt Disney Stock Fund as of October 16, 2026. The Fund is one investment option in the 401(k) Plan and contains Company matching contributions. The award is fully vested.
Raspberry interpretation
Informational — no alert
Reason: administrative_code. The trade is reported under a Rule 10b5-1 plan.
Recent transactions
Voluntary purchases and sales; administrative noise stays hidden.
WOODFORD BRENT
EVP, Control, Fin Plan & Tax
Sale 10b5-1
- Shares
- 3,618
- Price
- $105.31
- Value
- $381,012
WOODFORD BRENT
EVP, Control, Fin Plan & Tax
Sale 10b5-1
- Shares
- 3,618
- Price
- $107.13
- Value
- $387,596
Roeder Paul M
Sr EVP and Chief Comm Officer
SaleAlert
- Shares
- 3,596
- Price
- $106.32
- Value
- $382,327
WOODFORD BRENT
EVP, Control, Fin Plan & Tax
Sale 10b5-1
- Shares
- 7,238
- Price
- $105.31
- Value
- $762,234
Chang Amy
Director
PurchaseAlert
- Shares
- 916
- Price
- $107.85
- Value
- $98,791
Coleman Sonia L
Sr. EVP & Chief People Officer
Sale 10b5-1
- Shares
- 2,473
- Price
- $114.00
- Value
- $281,922
Coleman Sonia L
Sr. EVP & Chief People Officer
Sale 10b5-1
- Shares
- 2,431
- Price
- $114.00
- Value
- $277,134
GORMAN JAMES P
Director
PurchaseAlert
- Shares
- 18,000
- Price
- $111.89
- Value
- $2,013,943
Coleman Sonia L
Sr. EVP and Chief HR Officer
Sale 10b5-1
- Shares
- 1,971
- Price
- $118.57
- Value
- $233,701
| Date | Insider | Transaction | Shares | Price | Value | Reading |
|---|---|---|---|---|---|---|
| Oct 16, 2026 | WOODFORD BRENT EVP, Control, Fin Plan & Tax | Sale | 2,856 | $111.68 | $318,958 | |
| Oct 08, 2026 | WOODFORD BRENT EVP, Control, Fin Plan & Tax | Sale | 3,618 | $105.31 | $381,012 | |
| Sep 01, 2026 | WOODFORD BRENT EVP, Control, Fin Plan & Tax | Sale | 3,618 | $107.13 | $387,596 | |
| Aug 19, 2026 | Roeder Paul M Sr EVP and Chief Comm Officer | Sale | 3,596 | $106.32 | $382,327 | |
| Aug 14, 2026 | WOODFORD BRENT EVP, Control, Fin Plan & Tax | Sale | 7,238 | $105.31 | $762,234 | |
| Feb 12, 2026 | Chang Amy Director | Purchase | 916 | $107.85 | $98,791 | |
| Jan 22, 2026 | Coleman Sonia L Sr. EVP & Chief People Officer | Sale | 2,473 | $114.00 | $281,922 | |
| Dec 24, 2025 | Coleman Sonia L Sr. EVP & Chief People Officer | Sale | 2,431 | $114.00 | $277,134 | |
| Dec 12, 2025 | GORMAN JAMES P Director | Purchase | 18,000 | $111.89 | $2,013,943 | |
| Aug 25, 2025 | Coleman Sonia L Sr. EVP and Chief HR Officer | Sale | 1,971 | $118.57 | $233,701 |
“Alert” means a voluntary, unscheduled transaction according to the filing; it is not an investment recommendation. Official source: SEC EDGAR.