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SEC EDGAR · Forms 3/4/5Updated through Oct 30, 2026•196 filings

CRM

Salesforce, Inc.

Net sales of $173.3K over the last 3 months

1 seller account for the net balance. There is no cluster of three distinct buyers within 30 days. We found no CEO/CFO purchases over 12 months.

How to read this signal

Only open-market P purchases and S sales count toward the signal. Vesting, options, taxes and gifts remain in the source data but do not trigger alerts. Rule 10b5-1 trades are shown as informational.

JSON example

3-month balance

−$173,295

1 buyers · 1 sellers

12-month purchases

$27,516,297

10 distinct insiders

12-month sales

$34,897,439

4 distinct insiders

Highlighted alerts

9

91 Rule 10b5-1 trades treated as informational

Buying cluster · 30 days

Fewer than three distinct buyers

CEO/CFO purchases · 12 months

No executive purchases found

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Form 4 raw → Raspberry

The value is in what we do not call a signal.

The SEC XML stores every transaction. Raspberry keeps that evidence, reads the footnotes and separates voluntary open-market activity from vesting, option exercises, gifts, tax withholding, stock purchase and dividend reinvestment plans and pre-programmed 10b5-1 trades.

100
Raw transactions
Everything returned by the filing
100
Voluntary view
P/S trades after deterministic checks
97
Administrative noise
Stored, never alerted
1
10b5-1
Shown as informational
SEC ownership XML facts
Code
F
Shares
886
Price
$250.29
Footnotes
5

Represents shares withheld to satisfy the reporting person's tax liability upon vesting and settlement of a restricted stock unit award. Shares held in The G. Parker Harris III & Holly L. Johnson Family Trust. The reported securities are held by an LLC that is managed by the reporting person and his spouse. Restricted Stock Units convert to shares of common stock on a one-for-one basis. These restricted stock units vest as to 25% of the original grant on April 22, 2024 and vest as to 1/16 of the original grant quarterly thereafter.

Raspberry interpretation
Informational — no alert

Reason: administrative_code.

Verify in SEC EDGAR

Recent transactions

Voluntary purchases and sales; administrative noise stays hidden.

100 transactions

Kirk David Blair

Director

PurchaseAlert
Shares
4,176
Price
$239.33
Value
$999,451
Open SEC filing

Conway Craig

Director

SaleAlert
Shares
3,082
Price
$260.66
Value
$803,363
Open SEC filing

Conway Craig

Director

SaleAlert
Shares
1,418
Price
$260.50
Value
$369,383
Open SEC filing

ALBER LAURA

Director

PurchaseAlert
Shares
2,080
Price
$194.59
Value
$404,747
Open SEC filing

ALBER LAURA

Director

PurchaseAlert
Shares
491
Price
$194.54
Value
$95,519
Open SEC filing

Kirk David Blair

Director

PurchaseAlert
Shares
2,570
Price
$194.62
Value
$500,178
Open SEC filing

KROES NEELIE

Director

SaleAlert
Shares
3,893
Price
$238.70
Value
$929,276
Open SEC filing

Kirk David Blair

Director

PurchaseAlert
Shares
1,936
Price
$258.64
Value
$500,722
Open SEC filing

Morfit G Mason

Director

PurchaseAlert
Shares
96,000
Price
$260.58
Value
$25,015,680
Open SEC filing

Harris Parker

Co-Founder and CTO, Slack

Sale 10b5-1
Shares
8,647
Price
$236.17
Value
$2,042,172
Open SEC filing

Harris Parker

Co-Founder and CTO, Slack

Sale 10b5-1
Shares
57,475
Price
$235.44
Value
$13,531,834
Open SEC filing

Harris Parker

Co-Founder and CTO, Slack

Sale 10b5-1
Shares
39,442
Price
$234.61
Value
$9,253,543
Open SEC filing

Harris Parker

Co-Founder and CTO, Slack

Sale 10b5-1
Shares
15,873
Price
$233.25
Value
$3,702,371
Open SEC filing

Harris Parker

Co-Founder and CTO, Slack

Sale 10b5-1
Shares
13,225
Price
$232.52
Value
$3,075,113
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
19
Price
$260.73
Value
$4,954
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
50
Price
$259.92
Value
$12,996
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
24
Price
$258.57
Value
$6,206
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
12
Price
$257.92
Value
$3,095
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
17
Price
$255.76
Value
$4,348
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
270
Price
$261.32
Value
$70,558
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
491
Price
$260.42
Value
$127,868
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
156
Price
$258.81
Value
$40,374
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
232
Price
$257.91
Value
$59,836
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
764
Price
$257.02
Value
$196,363
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
222
Price
$255.50
Value
$56,722
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
115
Price
$254.08
Value
$29,220
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
108
Price
$258.93
Value
$27,965
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
698
Price
$258.29
Value
$180,284
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
858
Price
$257.30
Value
$220,764
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
276
Price
$256.47
Value
$70,786
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
34
Price
$254.24
Value
$8,644
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
72
Price
$252.53
Value
$18,182
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
132
Price
$251.45
Value
$33,192
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
72
Price
$250.41
Value
$18,030
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
487
Price
$253.03
Value
$123,226
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
977
Price
$252.16
Value
$246,364
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
701
Price
$251.39
Value
$176,223
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
85
Price
$250.19
Value
$21,266
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
144
Price
$258.37
Value
$37,206
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
1,216
Price
$257.88
Value
$313,578
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
376
Price
$256.72
Value
$96,527
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
223
Price
$255.60
Value
$57,000
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
291
Price
$254.59
Value
$74,086
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
89
Price
$257.54
Value
$22,921
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
686
Price
$256.69
Value
$176,086
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
1,475
Price
$255.79
Value
$377,288
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
342
Price
$257.68
Value
$88,127
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
118
Price
$256.88
Value
$30,312
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
569
Price
$255.60
Value
$145,439
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
1,221
Price
$254.81
Value
$311,129
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
666
Price
$256.63
Value
$170,916
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
636
Price
$255.69
Value
$162,616
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
948
Price
$254.86
Value
$241,609
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
164
Price
$261.43
Value
$42,875
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
592
Price
$260.14
Value
$154,001
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
542
Price
$259.17
Value
$140,470
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
635
Price
$258.11
Value
$163,902
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
317
Price
$257.15
Value
$81,516
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
97
Price
$266.61
Value
$25,861
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
204
Price
$265.02
Value
$54,065
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
850
Price
$264.26
Value
$224,623
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
389
Price
$263.47
Value
$102,492
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
85
Price
$261.77
Value
$22,251
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
59
Price
$260.20
Value
$15,352
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
26
Price
$258.62
Value
$6,724
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
420
Price
$257.48
Value
$108,143
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
120
Price
$254.94
Value
$30,592
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
105
Price
$255.07
Value
$26,782
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
855
Price
$254.31
Value
$217,432
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
436
Price
$253.35
Value
$110,460
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
271
Price
$252.31
Value
$68,377
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
100
Price
$250.75
Value
$25,075
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
90
Price
$249.27
Value
$22,435
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
213
Price
$248.24
Value
$52,876
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
60
Price
$247.05
Value
$14,823
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
120
Price
$244.76
Value
$29,371
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
72
Price
$250.11
Value
$18,008
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
42
Price
$249.33
Value
$10,472
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
110
Price
$247.87
Value
$27,265
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
230
Price
$246.49
Value
$56,692
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
322
Price
$244.91
Value
$78,862
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
961
Price
$243.95
Value
$234,436
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
513
Price
$243.07
Value
$124,695
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
294
Price
$252.83
Value
$74,331
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
105
Price
$251.86
Value
$26,445
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
20
Price
$249.89
Value
$4,998
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
119
Price
$249.28
Value
$29,665
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
90
Price
$248.19
Value
$22,337
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
457
Price
$247.12
Value
$112,932
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
467
Price
$246.20
Value
$114,975
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
351
Price
$245.28
Value
$86,092
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
26
Price
$255.26
Value
$6,637
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
217
Price
$253.76
Value
$55,067
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
104
Price
$243.57
Value
$25,331
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
432
Price
$240.55
Value
$103,917
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
403
Price
$239.63
Value
$96,572
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
175
Price
$238.49
Value
$41,736
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
611
Price
$237.76
Value
$145,270
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
629
Price
$236.61
Value
$148,827
Open SEC filing

Benioff Marc

Chair and CEO

Sale 10b5-1
Shares
164
Price
$247.12
Value
$40,527
Open SEC filing

“Alert” means a voluntary, unscheduled transaction according to the filing; it is not an investment recommendation. Official source: SEC EDGAR.