Rogers Daniel Mark
Chief Executive Officer
Sale 10b5-1
- Shares
- 19,676
- Price
- $11.52
- Value
- $226,597
SEC EDGAR · Forms 3/4/5Updated through Oct 30, 2026•84 filings
ASAN
Asana, Inc.
Net sales of $1.9M over the last 3 months
2 sellers account for the net balance. There is no cluster of three distinct buyers within 30 days. We found no CEO/CFO purchases over 12 months.
How to read this signal
Only open-market P purchases and S sales count toward the signal. Vesting, options, taxes and gifts remain in the source data but do not trigger alerts. Rule 10b5-1 trades are shown as informational.
3-month balance
−$1,932,246
0 buyers · 2 sellers
12-month purchases
$0.00
0 distinct insiders
12-month sales
$19,533,971
7 distinct insiders
Highlighted alerts
7
46 Rule 10b5-1 trades treated as informational
Buying cluster · 30 days
Fewer than three distinct buyers
CEO/CFO purchases · 12 months
No executive purchases found
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Form 4 raw → Raspberry
The value is in what we do not call a signal.
The SEC XML stores every transaction. Raspberry keeps that evidence, reads the footnotes and separates voluntary open-market activity from vesting, option exercises, gifts, tax withholding, stock purchase and dividend reinvestment plans and pre-programmed 10b5-1 trades.
100
Raw transactions
Everything returned by the filing
53
Voluntary view
P/S trades after deterministic checks
49
Administrative noise
Stored, never alerted
46
10b5-1
Shown as informational
SEC ownership XML facts
- Code
- S
- Shares
- 3,224
- Price
- $9.26
- Footnotes
- 3
This sale reported on this Form 4 was effected pursuant to the Issuer's policy requiring sell-to-cover to satisfy certain tax obligations of the Reporting Person incurred with the vesting and settlement of certain Restricted Stock Units (RSUs). This sale reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted March 23, 2026, to satisfy additional tax withholding obligations in connection with the vesting of restricted stock units. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $8.98 to $9.52 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Raspberry interpretation
Informational — no alert
Reason: tax_withholding. The filing footnotes identify tax withholding. The trade is reported under a Rule 10b5-1 plan.
Recent transactions
Voluntary purchases and sales; administrative noise stays hidden.
Rogers Daniel Mark
Chief Executive Officer
Sale 10b5-1
- Shares
- 18,021
- Price
- $10.04
- Value
- $180,900
Colendich Katie Marie
GC, Corporate Secretary
SaleAlert
- Shares
- 6,318
- Price
- $8.65
- Value
- $54,656
Rogers Daniel Mark
Chief Executive Officer
Sale 10b5-1
- Shares
- 150,175
- Price
- $9.13
- Value
- $1,370,752
Colendich Katie Marie
GC, Corporate Secretary
Sale 10b5-1
- Shares
- 8,474
- Price
- $9.77
- Value
- $82,791
Rogers Daniel Mark
Chief Executive Officer
Sale 10b5-1
- Shares
- 1,655
- Price
- $10.00
- Value
- $16,550
Rogers Daniel Mark
Chief Executive Officer
Sale 10b5-1
- Shares
- 13,790
- Price
- $6.90
- Value
- $95,082
Colendich Katie Marie
GC, Corporate Secretary
SaleAlert
- Shares
- 5,242
- Price
- $6.69
- Value
- $35,043
Colendich Katie Marie
GC, Corporate Secretary
Sale 10b5-1
- Shares
- 8,337
- Price
- $6.74
- Value
- $56,208
Megji Aziz
Chief Financial Officer
Sale 10b5-1
- Shares
- 13,239
- Price
- $6.73
- Value
- $89,081
Megji Aziz
Chief Financial Officer
Sale 10b5-1
- Shares
- 6,089
- Price
- $6.65
- Value
- $40,474
Megji Aziz
Chief Financial Officer
Sale 10b5-1
- Shares
- 30,650
- Price
- $6.10
- Value
- $187,066
Colendich Katie Marie
GC, Corporate Secretary
Sale 10b5-1
- Shares
- 5,015
- Price
- $6.42
- Value
- $32,196
Colendich Katie Marie
GC, Corporate Secretary
Sale 10b5-1
- Shares
- 1,500
- Price
- $6.39
- Value
- $9,585
Parekh Sonalee Elizabeth
Chief Financial Officer
Sale 10b5-1
- Shares
- 18,717
- Price
- $6.62
- Value
- $123,820
Colendich Katie Marie
GC, Corporate Secretary
SaleAlert
- Shares
- 7,304
- Price
- $7.42
- Value
- $54,196
LACEY ELEANOR B
GC, Corporate Secretary
Sale 10b5-1
- Shares
- 45,463
- Price
- $13.55
- Value
- $615,837
Parekh Sonalee Elizabeth
Chief Financial Officer
Sale 10b5-1
- Shares
- 24,888
- Price
- $13.55
- Value
- $337,108
Raimondi Anne
Chief Operating Officer
SaleAlert
- Shares
- 66,246
- Price
- $14.46
- Value
- $958,182
Raimondi Anne
Chief Operating Officer
SaleAlert
- Shares
- 9,847
- Price
- $14.51
- Value
- $142,890
Raimondi Anne
Chief Operating Officer
SaleAlert
- Shares
- 22,198
- Price
- $14.52
- Value
- $322,204
LACEY ELEANOR B
GC, Corporate Secretary
SaleAlert
- Shares
- 100,000
- Price
- $15.25
- Value
- $1,524,500
Rosenstein Justin
Director
Sale 10b5-1
- Shares
- 850,233
- Price
- $15.12
- Value
- $12,855,438
Rosenstein Justin
Director
Sale 10b5-1
- Shares
- 8,215
- Price
- $14.95
- Value
- $122,814
Rosenstein Justin
Director
Sale 10b5-1
- Shares
- 13,701
- Price
- $14.95
- Value
- $204,844
Rosenstein Justin
Director
Sale 10b5-1
- Shares
- 458,878
- Price
- $14.98
- Value
- $6,872,983
Rosenstein Justin
Director
Sale 10b5-1
- Shares
- 14,500
- Price
- $15.07
- Value
- $218,577
Rosenstein Justin
Director
Sale 10b5-1
- Shares
- 1,199,560
- Price
- $15.23
- Value
- $18,274,817
Rosenstein Justin
Director
Sale 10b5-1
- Shares
- 454,913
- Price
- $15.08
- Value
- $6,860,861
Parekh Sonalee Elizabeth
Chief Financial Officer
Sale 10b5-1
- Shares
- 63,374
- Price
- $14.38
- Value
- $911,622
LACEY ELEANOR B
GC, Corporate Secretary
Sale 10b5-1
- Shares
- 10,570
- Price
- $14.41
- Value
- $152,314
Moskovitz Dustin A.
Director
Purchase 10b5-1
- Shares
- 122,470
- Price
- $13.52
- Value
- $1,655,954
Moskovitz Dustin A.
Director
Purchase 10b5-1
- Shares
- 225,000
- Price
- $13.62
- Value
- $3,064,860
Moskovitz Dustin A.
Director
Purchase 10b5-1
- Shares
- 221,966
- Price
- $13.85
- Value
- $3,074,984
Moskovitz Dustin A.
Director
Purchase 10b5-1
- Shares
- 225,000
- Price
- $14.12
- Value
- $3,176,640
Moskovitz Dustin A.
Director
Purchase 10b5-1
- Shares
- 224,235
- Price
- $13.98
- Value
- $3,135,545
Moskovitz Dustin A.
Director
Purchase 10b5-1
- Shares
- 225,000
- Price
- $13.77
- Value
- $3,097,260
Moskovitz Dustin A.
Director
Purchase 10b5-1
- Shares
- 224,861
- Price
- $13.66
- Value
- $3,071,107
Moskovitz Dustin A.
Director
Purchase 10b5-1
- Shares
- 225,000
- Price
- $12.93
- Value
- $2,909,633
Moskovitz Dustin A.
Director
Purchase 10b5-1
- Shares
- 225,000
- Price
- $13.76
- Value
- $3,095,663
Moskovitz Dustin A.
Director
Purchase 10b5-1
- Shares
- 223,905
- Price
- $14.10
- Value
- $3,157,016
Moskovitz Dustin A.
Director
Purchase 10b5-1
- Shares
- 225,000
- Price
- $14.48
- Value
- $3,258,878
Moskovitz Dustin A.
Director
Purchase 10b5-1
- Shares
- 225,000
- Price
- $14.38
- Value
- $3,236,243
Moskovitz Dustin A.
Director
Purchase 10b5-1
- Shares
- 225,000
- Price
- $14.04
- Value
- $3,159,225
Moskovitz Dustin A.
Director
Purchase 10b5-1
- Shares
- 225,000
- Price
- $15.32
- Value
- $3,447,945
Moskovitz Dustin A.
Director
Purchase 10b5-1
- Shares
- 225,000
- Price
- $15.24
- Value
- $3,429,023
Rosenstein Justin
Director
Sale 10b5-1
- Shares
- 517,635
- Price
- $15.04
- Value
- $7,783,936
Rosenstein Justin
Director
Sale 10b5-1
- Shares
- 223,894
- Price
- $14.98
- Value
- $3,353,305
Rosenstein Justin
Director
Sale 10b5-1
- Shares
- 115,936
- Price
- $15.03
- Value
- $1,743,051
Moskovitz Dustin A.
Director
Purchase 10b5-1
- Shares
- 225,000
- Price
- $14.91
- Value
- $3,354,548
Moskovitz Dustin A.
Director
Purchase 10b5-1
- Shares
- 225,000
- Price
- $15.04
- Value
- $3,384,608
Rosenstein Justin
Director
Sale 10b5-1
- Shares
- 729,228
- Price
- $15.08
- Value
- $10,996,831
Rosenstein Justin
Director
Sale 10b5-1
- Shares
- 966,576
- Price
- $15.04
- Value
- $14,536,530
| Date | Insider | Transaction | Shares | Price | Value | Reading |
|---|---|---|---|---|---|---|
| Oct 22, 2026 | Rogers Daniel Mark Chief Executive Officer | Sale | 19,676 | $11.52 | $226,597 | |
| Oct 09, 2026 | Rogers Daniel Mark Chief Executive Officer | Sale | 18,021 | $10.04 | $180,900 | |
| Sep 30, 2026 | Colendich Katie Marie GC, Corporate Secretary | Sale | 6,318 | $8.65 | $54,656 | |
| Sep 22, 2026 | Rogers Daniel Mark Chief Executive Officer | Sale | 150,175 | $9.13 | $1,370,752 | |
| Sep 22, 2026 | Colendich Katie Marie GC, Corporate Secretary | Sale | 8,474 | $9.77 | $82,791 | |
| Aug 27, 2026 | Rogers Daniel Mark Chief Executive Officer | Sale | 1,655 | $10.00 | $16,550 | |
| Jun 30, 2026 | Rogers Daniel Mark Chief Executive Officer | Sale | 13,790 | $6.90 | $95,082 | |
| Jun 26, 2026 | Colendich Katie Marie GC, Corporate Secretary | Sale | 5,242 | $6.69 | $35,043 | |
| Jun 24, 2026 | Colendich Katie Marie GC, Corporate Secretary | Sale | 8,337 | $6.74 | $56,208 | |
| Jun 24, 2026 | Megji Aziz Chief Financial Officer | Sale | 13,239 | $6.73 | $89,081 | |
| Jun 22, 2026 | Megji Aziz Chief Financial Officer | Sale | 6,089 | $6.65 | $40,474 | |
| Mar 27, 2026 | Megji Aziz Chief Financial Officer | Sale | 30,650 | $6.10 | $187,066 | |
| Mar 25, 2026 | Colendich Katie Marie GC, Corporate Secretary | Sale | 5,015 | $6.42 | $32,196 | |
| Mar 24, 2026 | Colendich Katie Marie GC, Corporate Secretary | Sale | 1,500 | $6.39 | $9,585 | |
| Mar 23, 2026 | Parekh Sonalee Elizabeth Chief Financial Officer | Sale | 18,717 | $6.62 | $123,820 | |
| Mar 10, 2026 | Colendich Katie Marie GC, Corporate Secretary | Sale | 7,304 | $7.42 | $54,196 | |
| Dec 23, 2025 | LACEY ELEANOR B GC, Corporate Secretary | Sale | 45,463 | $13.55 | $615,837 | |
| Dec 23, 2025 | Parekh Sonalee Elizabeth Chief Financial Officer | Sale | 24,888 | $13.55 | $337,108 | |
| Dec 19, 2025 | Raimondi Anne Chief Operating Officer | Sale | 66,246 | $14.46 | $958,182 | |
| Dec 19, 2025 | Raimondi Anne Chief Operating Officer | Sale | 9,847 | $14.51 | $142,890 | |
| Dec 18, 2025 | Raimondi Anne Chief Operating Officer | Sale | 22,198 | $14.52 | $322,204 | |
| Dec 09, 2025 | LACEY ELEANOR B GC, Corporate Secretary | Sale | 100,000 | $15.25 | $1,524,500 | |
| Dec 09, 2025 | Rosenstein Justin Director | Sale | 850,233 | $15.12 | $12,855,438 | |
| Dec 08, 2025 | Rosenstein Justin Director | Sale | 8,215 | $14.95 | $122,814 | |
| Oct 24, 2025 | Rosenstein Justin Director | Sale | 13,701 | $14.95 | $204,844 | |
| Oct 21, 2025 | Rosenstein Justin Director | Sale | 458,878 | $14.98 | $6,872,983 | |
| Oct 10, 2025 | Rosenstein Justin Director | Sale | 14,500 | $15.07 | $218,577 | |
| Oct 09, 2025 | Rosenstein Justin Director | Sale | 1,199,560 | $15.23 | $18,274,817 | |
| Oct 08, 2025 | Rosenstein Justin Director | Sale | 454,913 | $15.08 | $6,860,861 | |
| Sep 23, 2025 | Parekh Sonalee Elizabeth Chief Financial Officer | Sale | 63,374 | $14.38 | $911,622 | |
| Sep 23, 2025 | LACEY ELEANOR B GC, Corporate Secretary | Sale | 10,570 | $14.41 | $152,314 | |
| Aug 21, 2025 | Moskovitz Dustin A. Director | Purchase | 122,470 | $13.52 | $1,655,954 | |
| Aug 20, 2025 | Moskovitz Dustin A. Director | Purchase | 225,000 | $13.62 | $3,064,860 | |
| Aug 19, 2025 | Moskovitz Dustin A. Director | Purchase | 221,966 | $13.85 | $3,074,984 | |
| Aug 18, 2025 | Moskovitz Dustin A. Director | Purchase | 225,000 | $14.12 | $3,176,640 | |
| Aug 15, 2025 | Moskovitz Dustin A. Director | Purchase | 224,235 | $13.98 | $3,135,545 | |
| Aug 14, 2025 | Moskovitz Dustin A. Director | Purchase | 225,000 | $13.77 | $3,097,260 | |
| Aug 13, 2025 | Moskovitz Dustin A. Director | Purchase | 224,861 | $13.66 | $3,071,107 | |
| Aug 11, 2025 | Moskovitz Dustin A. Director | Purchase | 225,000 | $12.93 | $2,909,633 | |
| Aug 08, 2025 | Moskovitz Dustin A. Director | Purchase | 225,000 | $13.76 | $3,095,663 | |
| Aug 07, 2025 | Moskovitz Dustin A. Director | Purchase | 223,905 | $14.10 | $3,157,016 | |
| Aug 06, 2025 | Moskovitz Dustin A. Director | Purchase | 225,000 | $14.48 | $3,258,878 | |
| Aug 04, 2025 | Moskovitz Dustin A. Director | Purchase | 225,000 | $14.38 | $3,236,243 | |
| Aug 01, 2025 | Moskovitz Dustin A. Director | Purchase | 225,000 | $14.04 | $3,159,225 | |
| Jul 30, 2025 | Moskovitz Dustin A. Director | Purchase | 225,000 | $15.32 | $3,447,945 | |
| Jul 29, 2025 | Moskovitz Dustin A. Director | Purchase | 225,000 | $15.24 | $3,429,023 | |
| Jul 28, 2025 | Rosenstein Justin Director | Sale | 517,635 | $15.04 | $7,783,936 | |
| Jul 25, 2025 | Rosenstein Justin Director | Sale | 223,894 | $14.98 | $3,353,305 | |
| Jul 24, 2025 | Rosenstein Justin Director | Sale | 115,936 | $15.03 | $1,743,051 | |
| Jul 24, 2025 | Moskovitz Dustin A. Director | Purchase | 225,000 | $14.91 | $3,354,548 | |
| Jul 23, 2025 | Moskovitz Dustin A. Director | Purchase | 225,000 | $15.04 | $3,384,608 | |
| Jul 23, 2025 | Rosenstein Justin Director | Sale | 729,228 | $15.08 | $10,996,831 | |
| Jul 22, 2025 | Rosenstein Justin Director | Sale | 966,576 | $15.04 | $14,536,530 |
“Alert” means a voluntary, unscheduled transaction according to the filing; it is not an investment recommendation. Official source: SEC EDGAR.